The True Story About Coca-Cola’s Plastic Fairy Tale

Years ago, Coca-Cola excitedly debuted a new formula for its soda, dubbing it “New Coke.” Consumers hated it, and sales plummeted – a marketing fiasco. But here comes Coke again, pushing an even worse product: “A Better Plastic Bottle,” trumpeting it as “100% Recycled.” Coke really needs an environmental PR goose-up, because today’s consumers know and care a lot about the massive plastic contamination of our planet – and Coke has been ranked as the globe’s