the TrulyTruly Show

If you aren’t becoming more confident daily, you’re becoming less confident. In Part 1 of this "Leverage Your Confidence" masterclass, Truly breaks down why confidence isn’t just a feeling—it’s data that can be measured, leveraged, and monetized to scale your business.

Step into a high-level coaching session designed specifically for business owners who are ready to increase their prices and close more sales. In this episode, we define "Leverage" as the ability to use what you already have to gain an unfair advantage, influence, and output in the marketplace.

[Key Takeaways in Part 1]

💎 The MLM Confidence Model: Forget multi-level marketing. We are talking about Measure, Leverage, and Monetize.

💎 The Shrink Test: Identifying exactly where you shrink the most—is it when you’re presenting, pricing, or following up?

💎 Communication Patterns: How to audit your voice, pace, conviction, and posture to command higher fees.

💎 Pressure Response: What happens to your confidence the moment "money enters the chat"?

💎 Activating Blocked Behaviors: How to unlock the specific actions you’ve been avoiding because of a confidence "leak."

As a sales coach, Truly doesn't just give information; he demands action. By the end of this video, you must identify one blocked behavior that you will activate today to create immediate momentum in your business.

#SalesCoaching #ConfidenceLeverage #IncreasePrices #BusinessMindset #HighTicketSales #EntrepreneurSuccess

Confidence isn't just a feeling—it’s a financial asset. If you aren't using your confidence to increase your sales and raise your prices, you are leaving money on the table. In this episode, TRULY breaks down the 6 ways to leverage your confidence to create immediate advantage, influence, and output in your business.

Welcome to a deep dive into the "Confidence Vault." This isn't your typical motivational speech; this is a strategic framework for business owners and high-performers. We are moving past "feeling good" and moving into Applied Confidence behaviors that unlock higher levels of income and impact.

Key Takeaways ‼️

💎 The Definition of Leverage: How to use what you already have to gain an unfair advantage in your industry.

💎 The 6 Pillars of Monetization: A breakdown of how confidence directly converts into increased sales and higher price points.

💎 The "Million Dollar Me" Identity: A powerful visualization and tactical exercise to help you identify the behaviors of your future self (Time freedom, location freedom, and abundance).

💎 The MLM of 2026: No, not multi-level marketing—this is about Measuring, Leveraging, and Monetizing your unique identity.

💎 Overcoming Blocked Actions: Identifying the specific tasks you are avoiding because of a "confidence leak" and how to activate them today.

"What would the Million Dollar version of me do?" Ask yourself this question at every crossroads. Whether it’s reading 52 books a year or hiring a maid to buy back your time, your identity dictates your income.

📊 Measure Your Confidence: Take the 25-question survey at MyConfidenceScore.com

🔐 Enter The Vault: For 1-on-1 coaching and sales training, visit TheConfidenceVault.net

#SalesCoach #ConfidenceMasterclass #MillionaireMindset #BusinessGrowth #MonetizeYourBrand #2026Success

"If I’m going to struggle with my weight, I’m going to do it in style." 

In Part 2 of this raw Accountability Coaching session, Truly moves from the bank account to the closet. If you’ve been "hiding" behind your clothes or waiting until you "lose the weight" to start acting like a leader, this video is your wake-up call.

We continue the live Confidence Audit, diving deep into the lowest-scoring layer: Clothing (Identity). Watch as Truly challenges the student to stop waiting for a "future version" of herself and start "modifying" her current reality. This isn't about fashion; it's about Engineering Self-Expression so the world knows who you are before you even speak.

[Key Takeaways in This Video]

💎 The "Maturing" Mindset: Why we should stop saying we are "changing" (which implies we were wrong) and start saying we are "maturing" and "modifying."

💎 The 9-Outfit Challenge: Why you need to dress like a millionaire 9 times a week—even if you aren't leaving the house.

💎 The Audi R8 Realization: A powerful story about identity, luxury, and why we sometimes "pull up on people" just to prove our worth.

💎 Struggling in Style: How to handle body image and weight fluctuations without letting them destroy your confidence or your "flyness."

💎 The 3-Second Stare: How to command a room and handle "eyeballs and engagement" with intention.

What is the one thing you will modify about your identity or wardrobe this week to match the lifestyle you want?

[Timestamps]

00:00 – Changing vs. Maturing: The Language of Growth

03:15 – The Audi R8 Story: Identity and "Pulling Up"

06:40 – Why Your Closet Reflects Your Current Reality

09:50 – The 9-Outfit Challenge: Dressing at Home

13:20 – Modifying vs. Throwing Away: Keeping the Vision

16:45 – Struggling in Style: Body Confidence & Fashion

20:10 – Final Audit Wrap-Up: Creating Your Plan of Action

[Watch Part 1 Here]

https://youtu.be/AiidZQ_Hu9Q

#ConfidenceAudit #SelfExpression #IdentityShift #LifeCoaching #MillionaireMindset #Accountability

Is your shyness costing you money? Most people treat confidence like a "vibe" or a personality trait, but in this live accountability coaching session, Truly reveals why confidence is actually a scientific system that you can manipulate, monetize, and measure.

In this first of a two-part series, step inside a raw "Confidence Audit" with a student who is currently operating at only 40% of her potential. You will learn how to identify where your confidence is "leaking" and how those leaks are directly tied to your bank account through a concept called the Ignorance Tax.

💎 The 5-Layer Framework: An introduction to the system of Competency, Cash Flow, Consistency, and Clothing.

💎 Calculating Your Ignorance Tax: Learn the formula to determine the exact dollar amount your lack of applied confidence is costing you every month.

💎 System vs. Personality: Why 84.7% of Americans are "under-trained" rather than "broken".

💎 The Power of Forgiveness: A powerful coaching moment where the student must vocalize self-forgiveness to break a cycle of missed commitments.

💎 The Clothing Layer (Introduction): Why "hiding" behind clothes is a signal of a deeper identity crisis.

As you watch, identify the one thing that must happen after this video to create your own "snowball effect" of momentum.

[Timestamps]

00:00 – Introduction: Confidence vs. Lifestyle 

02:38 – The 5 Layers of Applied Confidence 

04:59 – What is the "Ignorance Tax"? 

06:16 – Formula: How to calculate your cost of ignorance 

08:38 – Leveraging Competency to increase monthly income 

12:00 – THE AUDIT: Analyzing a 40% Confidence Score 

18:45 – Breakthrough: The Vocal Act of Self-Forgiveness 

25:30 – Identity: Moving from "Changing" to "Maturing"

What happens when you sit down for a raw, unfiltered Confidence Audit? 

In this video, you aren’t just listening to a tutorial—you are stepping into a live accountability coaching call where Truly breaks down the "5-Layer Confidence Framework" for a client struggling with self-expression and professional growth.

Watch as Truly identifies exactly where his student’s confidence is "leaking" money, peace, and momentum. This session goes beyond theory, featuring a powerful emotional breakthrough where the client learns to forgive themselves for missed commitments and begins the journey of "maturing" into a millionaire identity.

[The Challenge for You]

Just like the client in this coaching session, you are required to have One Plan of Action after watching this video. What is the one step you will take today to exercise your confidence muscle? 

TRULY

Your clothing isn’t just fashion — it’s positioning.

In this episode, we break down the “Clothing Layer” of confidence and how your appearance directly impacts sales, client attraction, authority, and pricing power.

If your audience wears something, you should wear it too — just better.

We discuss:

• The “Same But Better” positioning strategy

• Why congruency builds trust instantly

• How posture increases confidence and presence

• The psychology of appearance in business

• How “eyeballs and engagement” increase perceived value

• Why association and visibility raise your status

• How fashion translates to authority in digital business

Whether you sell digital products, coaching, services, or physical products — how you show up determines who buys from you.

Confidence is layered.

And appearance is one of the most powerful layers.

If you want more clients, stronger presence, and higher pricing power — start here.

Subscribe for more confidence, sales, and business strategy content.

Most people think income problems are work ethic problems.

They’re not.

In this episode of Confidence Challenge, we break down the Cash Flow Layer of Confidence — where pricing, negotiation, environment, and money psychology collide.

Inside this episode:

• Why low income is usually a confidence environment problem

• The “Favorite Number Formula” for pricing and negotiations

• How to structure offers around capacity instead of proximity

• How to increase cash flow without increasing stress

• Why saving more can equal making more

• Monthly vs annual allocation strategy

• How to audit your personal and professional finances

• Why investing first changes your income psychology

Confidence affects:

– How much you charge

– How many clients you take

– How you negotiate

– How you save

– How you allocate expenses

If you want to increase your income, close more sales, and operate from power instead of pressure — this is the layer that matters.

Subscribe for more business psychology, sales strategy, and confidence training.

You don’t need more motivation.

You need to stop delaying the things that grow your business.

In Part 3 of the Confidence Challenge, we break down:

Why procrastination is really “delay”

How delay quietly kills sales and opportunities

The 1-in-5 Rule to force consistent action

Why “If I was more confident, I would…” is a lie

How language shapes your income and identity

Most entrepreneurs don’t have a skill problem.

They have an action problem.

If you’re:

Avoiding follow-ups

Delaying calls

Sitting on ideas

Saying “I’m broke” after paying bills

This episode will reset how you think about action, sales, and responsibility.

Because confidence isn’t what you feel.

It’s what you stop delaying.

👇 Comment below:

What’s ONE thing you’ve been delaying in your business?

#ConfidenceChallenge #SalesConfidence #EntrepreneurMindset #StopProcrastinating #CloseMoreSales #BusinessGrowth #SelfDiscipline

Most entrepreneurs are overwhelmed because they’re focused on the wrong things.

In Part 2 of the Confidence Challenge, we break down the 80/20 Rule (Pareto Principle) and how 20% of your skills are responsible for 80% of your business results.

Confidence doesn’t come from hype.

It comes from competency and trust.

In this episode, we cover:

How to identify the 20% of skills solving 80% of your problems

Why most business owners waste time on low-impact tasks

How to apply your strengths to increase revenue

Building confidence through applied skill, not motivation

How clarity eliminates overwhelm in business and sales

If you want to:

Close more sales

Grow your business with less stress

Build long-term wealth and legacy

Increase self-confidence through action

This episode will shift how you see your skills, your problems, and your potential.

Because once you know which 20% moves the needle…

You stop operating from deficiency — and start operating from power.

🔗 Take the Confidence Score: myconfidencescore.com

📈 For service providers who want to charge more & close more sales

#ConfidenceChallenge #EntrepreneurMindset #SalesStrategy #BusinessGrowth #80_20Rule #SelfConfidence #CloseMoreSales #PersonalDevelopment

Most people think confidence is a feeling.

It’s not.

It’s a system — and if you don’t understand how to apply it, you’re paying what I call the Ignorance Tax.

In Part 1 of the Confidence Challenge, I break down:

The 5 Layers of Confidence

The difference between self-confidence and applied confidence

Why most people are undertrained (not broken)

How competency can add $400+ per month starting now

How to monetize what you’re already good at

If you’re confident at your job but your income hasn’t increased…

There’s a leak.

This episode shows you exactly where.

👇 Join Confidence Challenge Live

theconfidencevault.net

#confidencechallenge #salesconfidence #entrepreneurmindset #businessgrowth #makeextramoney #confidencecoach