The Trusted Brand Podcast

If you don't have an incredible local business support crew yet then you are seriously missing out.

Your local business support crew:

• Knows your local community
• Knows YOU
• Knows your local business deeply

Oh and they also know a whole lot of other locals who might be interested in your business and vice versa.

That and you have incredible, trusted people who can bounce ideas off and will cheer you on when the going gets tough.

Get yourself a local business support crew today! You'll be so glad you did!

Check out ours right here - you will love it!

https://www.socialmumsclub.com/the-local-brand-network

Earn trust with local mums across Australia by partnering with Social Mums Club - learn more here

Local business owners can join their Local Brand Network here

Australian Mums can join their local Social Mums Club here

Hosted on Acast. See acast.com/privacy for more information.

Ever thought about what your brand would taste like? Or smell like? Sounds crazy, right? But thinking about these details can help make your brand unforgettable in your local community.

In this episode, I’m sharing why your brand is so much more than a logo and a colour palette—and how tapping into the senses can help you create a local business that people know, love, and remember.

If you’ve ever wondered how to make your business stand out (without spending thousands on ads), you’ll love this episode. Grab a coffee, hit play, and let’s start building that brand your community won’t stop talking about!

WHAT MORE??

Then you’ll absolutely want to join me inside the Local Brand Marketing Programme starting 1st September!

In 10 simple steps, I’ll help you build a brand that stands out in your community and set up marketing systems that actually bring in sales—without the overwhelm.

Are you wondering why your business isn’t making much profit, and/or isn't growing as quickly as you’d hoped?

If so, this quiz is for you! https://socialmumsclub.myflodesk.com/quiz

Are you leaving money on the table? Are you wondering why your business isn’t making much profit, and/or isn't growing as quickly as you’d hoped?

If so, this quiz is for you! https://socialmumsclub.myflodesk.com/quiz

Hosted on Acast. See acast.com/privacy for more information.

Previously the Local Brand Podcast - now The TRUSTED Brand Podcast with Kirsty Foster

In this episode, we explore why making money matters—but it’s not the whole story. A clear business purpose gives you direction, fuels your motivation, and helps you stay grounded when challenges hit. Think of it as your GPS—guiding your decisions and keeping you aligned with what truly matters.

This is the perfect episode for female business owners who have a local business and want to become a local business brand that their community LOVES.

Earn trust with local mums across Australia by partnering with Social Mums Club - learn more here

Local business owners can join their Local Brand Network here

Australian Mums can join their local Social Mums Club here

Hosted on Acast. See acast.com/privacy for more information.

Previously the Local Brand Podcast - now The TRUSTED Brand Podcast with Kirsty Foster

In this short but powerful episode, I dive into the science behind why connection isn’t just a “nice to have”—it’s essential. And we'll discuss why Networking is a time-efficient and extremely effective way for local business owners to fit more connection into their lives and feel amazing as a result.

This is the perfect episode for business owners who have a local business and want to become a local business brand that their community LOVES.

Earn trust with local mums across Australia by partnering with Social Mums Club - learn more here

Local business owners can join their Local Brand Network here

Australian Mums can join their local Social Mums Club here

Hosted on Acast. See acast.com/privacy for more information.

Previously the Local Brand Podcast - now The TRUSTED Brand Podcast with Kirsty Foster

Struggling to keep up with all the platforms, trends, and ways to “show up” online? You’re not alone. In this episode, I’m sharing the secret sauce to building a strong local brand—spoiler alert - it’s consistency, clarity, and being strategic about where you show up. You don’t have to be everywhere to be effective. Instead, focus on where your ideal customers are, whether that’s online or offline. Let’s simplify things and help you show up with confidence and intention.

This is the perfect episode for business owners who have a local business and want to become a local business brand that their community LOVES.

Earn trust with local mums across Australia by partnering with Social Mums Club - learn more here

Local business owners can join their Local Brand Network here

Australian Mums can join their local Social Mums Club here

Hosted on Acast. See acast.com/privacy for more information.

Previously the Local Brand Podcast - now The TRUSTED Brand Podcast with Kirsty Foster

In this episode, we’re flipping the usual branding conversation on its head. Instead of asking who you are, we’re asking—what are you not? Knowing what your business doesn’t do, who you don’t serve, and what you won’t stand for is just as important as defining what you do. It helps you stay on track with your business mission and helps you create a stronger, more focused brand that connects deeply with the right people.

If you’ve ever felt pressure to appeal to everyone or say yes to everything, this episode is your permission slip to draw clear lines and own your niche.

This is the perfect episode for business owners who have a local business and want to become a local business brand that their community LOVES.

Earn trust with local mums across Australia by partnering with Social Mums Club - learn more here

Local business owners can join their Local Brand Network here

Australian Mums can join their local Social Mums Club here

Hosted on Acast. See acast.com/privacy for more information.

Previously the Local Brand Podcast - now The TRUSTED Brand Podcast with Kirsty Foster

New ideas? Love them. Opportunities? Bring them on.

But if you're constantly chasing every shiny new thing in your business, it might be time to pause and ask the question: Does it make the boat go faster?

In this episode, Kirsty shares how this one powerful question can help you cut through the noise, ditch distractions, and focus on the things that actually move your business forward. You'll hear real talk about shiny object syndrome, why saying yes to everything is costing you more than you think, and how to confidently choose strategic moves over scattered ones.

This is the perfect episode for business owners who have a local business and want to become a local business brand that their community LOVES.

Earn trust with local mums across Australia by partnering with Social Mums Club - learn more here

Local business owners can join their Local Brand Network here

Australian Mums can join their local Social Mums Club here

Hosted on Acast. See acast.com/privacy for more information.

Previously the Local Brand Podcast - now The TRUSTED Brand Podcast with Kirsty Foster

Does the thought of ‘sales’ make you feel icky?

Do you avoid sales because you think your amazing products and services will speak for themselves?

In this episode we talk about why sales can feel ‘icky’. Why sales is an essential part of business ownership and by not doing it well you are not only limiting your own business success and revenue opportunities, but you are also letting down thousands of customers who would benefit so greatly from what you have to offer. By the end of this episode I want you to think of sales in a completely new light. You can be like me and learn to love it.

This is the perfect episode for business owners who have a local business and want to become a local business brand that their community LOVES.

Earn trust with local mums across Australia by partnering with Social Mums Club - learn more here

Local business owners can join their Local Brand Network here

Australian Mums can join their local Social Mums Club here

Hosted on Acast. See acast.com/privacy for more information.

Previously the Local Brand Podcast - now The TRUSTED Brand Podcast with Kirsty Foster

Do you feel like you’re working your butt off to get people interested in your business but a lot of that hard work just isn’t converting into paying customers? It’s time to review your website homepage - it could be costing you thousands!

For those that don’t already know me, I’m Kirsty Foster. Founder Social Mums Club, Advocate for mums across Australia, Local Brand Marketing Specialist, former teacher & mum of 3 boys.

Your homepage might be quietly costing you customers—but the good news? It’s an easy fix. In this episode, I’m sharing three things most homepages are missing and how you can tweak yours to start turning more visitors into paying customers

This is the perfect episode for business owners who have a local business and want to become a local business brand that their community LOVES.

Earn trust with local mums across Australia by partnering with Social Mums Club - learn more here

Local business owners can join their Local Brand Network here

Australian Mums can join their local Social Mums Club here

Hosted on Acast. See acast.com/privacy for more information.

Previously the Local Brand Podcast - now The TRUSTED Brand Podcast with Kirsty Foster

Do you suffer from IMPOSTER SYNDROME? Do this

Is imposter syndrome holding you back from achieving your business goals? You’re not alone. 75% of female business owners experience imposter syndrome at some point in their career. In this episode we unpack all of this and I share the tool I used to overcome my imposter syndrome which helped me push through the side hustle phase of business so that I could grow the thriving business that I own today.

Action to Overcome Imposter Syndrome

• What’s your affirmation?
• Write it down right now and put it on your wall so you can’t miss it.
• Don’t forget to say it to yourself every night when you go to sleep and every night when you wake up in the morning. Each day write in on a post it note and stick it where you will read it multiple times per day.

Earn trust with local mums across Australia by partnering with Social Mums Club - learn more here

Local business owners can join their Local Brand Network here

Australian Mums can join their local Social Mums Club here

Hosted on Acast. See acast.com/privacy for more information.