Sign up to save your podcasts
Or
Share The Trusted Brand Podcast
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
The Trusted Brand Podcast
By Kirsty FosterBusiness
The Trusted Brand Podcast episodes
- The three questions EVERY local business owner should ask themselves
Previously the Local Brand Podcast - now The TRUSTED Brand Podcast with Kirsty Foster
The three questions EVERY local business owner should ask themselves - YOUR SUCCESS DEPENDS ON IT
In this episode I ask you three essential questions. You might be surprised as to what these questions are and you might be even more surprised about your answers. This could be a breakthrough moment for your local business so make sure you listen to this episode, future you will thank you for investing 15 minutes of your time.
This is the perfect episode for female business owners who have a local business and want to become a local business brand that their community LOVES.
Actionable Steps for this episode
Write down your answers to these three questions, take a screenshot and DM them to me on Instagram www.instagram.com/social_mums_club, I’d love to read them and chat to you about these… I also think it will help you stay accountable to the answer you need to work on for business success!
When thinking about your business...
1) Are you deeply passionate about the product or service that you offer?
2) With a lot of hard work and determination can you be the best in your community at providing this product/service/offer?
3) Can this product/service/offer drive your economic engine - can you be profitable?
Questions adapted from the book by Jim Collins, ‘Good to Great’.
Earn trust with local mums across Australia by partnering with Social Mums Club - learn more here
Local business owners can join their Local Brand Network here
Australian Mums can join their local Social Mums Club here
Hosted on Acast. See acast.com/privacy for more information.
11 min - What is a Local Brand?Previously the Local Brand Podcast - now The TRUSTED Brand Podcast with Kirsty Foster
What is a Local Brand? (hint it’s more than just a logo)
Before you can market your brand effectively with your local community, you MUST know what your brand actually is! In this episode we discuss how to define your brand and why it’s so much more than just logos and colours - you won’t want to miss it!
This is the perfect episode for female business owners who have a local business and want to become a local business brand that their community LOVES.
Learning intention for this episode
I want you to come away from this episode thinking about ‘branding’ differently. I want you to understand why it’s so important for your local businesses to have a strong brand in your local community.
Actionable Steps for this episode
This episode will have hopefully got you thinking deeply about your business brand. Whilst all of this is fresh in your mind, write it down OR if you’re driving or walking right now, record a quick voice note so you can use it later.
Answer these questions…
⭐️What is your visual brand?
⭐️How does your brand make YOU feel?
⭐️How do you want your brand to make people in your local community feel?
⭐️What’s one thing you can do this week to get your brand outside your door connecting with your community
Earn trust with local mums across Australia by partnering with Social Mums Club - learn more here
Local business owners can join their Local Brand Network here
Australian Mums can join their local Social Mums Club here
Hosted on Acast. See acast.com/privacy for more information.
15 min
About The Trusted Brand Podcast
From the publisher's feed
Human-to-human trust is the most powerful marketing strategy. And it works for every business.
Whether you're a big brand or a solo entrepreneur, the playbook has…
changed. AI slop. Polished corporate posts. Marketing that feels like ads. None of it builds trust or drives authentic word-of-mouth.
What works? Real human connection. Authentic expertise. Strategic trust-building across every touchpoint. And it's especially powerful when you do it through a community of people who are your potential customers—whether that's your neighbourhood or a special interest group.
This podcast is your guide to human-to-human trust-based marketing. Host Kirsty Foster walks you through why it works, how it works, and how to apply it to your business—drawing on real-world examples like building Social Mums Club into a 25 club franchise community with 57k+ mums and hundreds of business partners across 4 Australian regions. You'll discover:
Why trust is the foundation of every sustainable business, no matter the size
- Real examples across all businesses—what great trust-building looks like and how to use those ideas in your own sales and marketing systems
- The framework behind building community loyalty (Local Brand Network programme)
- Every touchpoint that earns trust—authentic social presence, genuine conversations, real in-person connection, your website voice, referrals, visibility
- How to amplify authentic connection into powerful word-of-mouth
- This is about becoming a trusted brand your customers know, love, trust, and can't wait to recommend.
Because authentic trust is the only marketing strategy that stands the test of time—and it's never been more important.
Listen now.
__________________________________
Earn trust with local mums across Australia by partnering with Social Mums Club - learn more here
Local business owners can join their Local Brand Network here
Australian Mums can join their local Social Mums Club here
Previously the Local Brand Podcast
Hosted on Acast. See acast.com/privacy for more information.