We’re the best marketing podcast of 2025 according to Vivian-Chelsea Publications. And this week we’re diving into the TRUTH about “Best Of” awards.

This week on the S.O.B. (Small Owned Business) Marketing podcast, we’re pulling back the curtain and discussing the reality of these “Best Of” awards. We talk about the appeal of these recognitions, their potential impact on sales, as well as the underlying motivations and costs associated with them.

This week’s Marketing HOT TAKE: do you think “Best Of” awards are more effective for service based businesses, or do they boost all businesses equally? Let us know in the comments if you’re Team Service Based or Team Business!

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:

Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob 

____________________

Chapters:

00:00 Welcome to our Marketing Cult! Please Leave Us a Review

01:40 The Appeal of “Best Of” Awards

12:31 Driving Sales and Business Impact

20:54 The Reality Behind “Best Of” Awards

33:47 TLDL; The Truth About “Best Of” Awards

____________________

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob

S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/

Episode Transcripts: https://sobmarketing.com/blog 

Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt 

____________________

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube:  https://www.youtube.com/@TheSeasonedMarketer 

**Facebook: https://www.facebook.com/theseasonedmarketer 

**Instagram: https://www.instagram.com/theseasonedmarketer 

COLLABORATION REQUESTS TO: [email protected]