In this episode, Mike and Ben break down one of the most important topics for long-term success in the Amazon Influencer Program: staying consistent without burning yourself out.

Consistency looks different for everyone, and the key is finding a pace you can realistically maintain long-term. We talk about what burnout actually is, why it happens, and how it often shows up as creative fatigue rather than laziness. Whether it’s pushing too hard, reviewing products you’re not excited about, or feeling discouraged when earnings don’t match effort, burnout can slow down even the most motivated creators.

We share practical ways to reduce decision fatigue, including sourcing products you already own, checking your Amazon order history, and focusing on items you have real experience with. These types of videos are often easier to create and more valuable to viewers because they come from genuine use.

We also discuss how to use your performance data to guide your decisions. Instead of guessing, you can look at your reports, identify which videos and product angles are working, and replicate those patterns. This helps increase your dollars per video over time and shifts your focus toward quality and intentional content instead of chasing volume.

Another major theme in this episode is understanding the natural ups and downs of earnings. We talk about seasonality, why slower months happen, and how planning ahead for major events like Prime Day and Q4 can make a significant difference in your long-term results.

We also cover the importance of focusing your efforts instead of trying to grow on every platform at once. For most creators, the best move is to establish a strong foundation on Amazon first, then expand to platforms like YouTube and Facebook once you have momentum.

Whether you’re feeling burned out, stuck, or just trying to find a better rhythm, this episode will help you build a more sustainable and effective content strategy.

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