The Truth About Marketing

Will shares his journey from tennis coach to playing the role of emcee, and why he chose to build barriers and add friction to his entire sales process in 2013. He purposely made it difficult for his prospects to land on a sales page, yet this simple change has made his business millions more after reaching its "peak."

In today's episode, we cover a ton including: hardcore lessons about human psychology, how Dan stumbled upon so many amazing career opportunities, how to compel an audience with emotions, not facts; Dan's worst business mistakes, and how he still came out on top… and much more

In today's episode, Chelsea and I cover: Her work process for building websites that sell millions, the most valuable real estate on every website, common website mistakes that every business needs to avoid... and much more

Michel will take you through storytelling tips you can use to draw your readers to the edge of their seat. By the end of the episode, you'll know exactly how to make your personal story authentic, credible, and clear.

Gail opens up about her transformation from being completely sick and tired of life to living life full of passion and fulfillment. What you'll hear today is exactly steps she took to heal herself from her autoimmune disease, build a business with no special talent, and live a lifestyle most people dream about.

Three years ago, Dan had no clients whatsoever. He'd never even written a sales letter in his life. Nobody knew his name. Now, he's written controls for the Motley Fool, earned the respect of legends like Gary Bencivenga and Ken McCarthy, and moved to Hawaii.

Today's episode is jam packed with wisdom on training yourself for success. Craig opens by debunking the myth of a 4-hour work week. Then he shares how focusing on the right way to spend your energy can lead to freedom. (This works even if you love working.)

His "politically incorrect" book, Perfect Day Formula, walks you through finding your purpose in life, setting up the perfect day, and how to find freedom in the structure of controlling your day (so it doesn't control you).

Ryan Levesque talks openly about his early struggles to get "weird niche" businesses up and running, and how he had to trick himself into charging $8,000 the first time he got paid to write a sales letter.

Will reveals the secret serum ingredient to breeding loyal, raving fans who make a habit of buying everything you sell. What step never to skip if you want automatic repeat sales.

Dave shares why he trusts his customers to drive Saddleback's branding (any ad agency would KILL for this level of customer loyalty!) and how Saddleback gets fiery Social Media play without fake contests, auto-following or "chasing likes." (Plus, the four social media platforms producing results now)