The Truth About Marketing

Melanie Saladino pulls back the curtain to reveal her secret psych guide for copywriters. (Once you understand these 9 simple customer profiles, you'll be able to sell to anyone -- anytime!)

Polished or raw? Marie Forleo shares what every female entrepreneur needs to know about "glamming it up" for the camera (and how to respond to those who pour on the hater-ade when the spotlight finally zeros in on you...)

Brian's recent article, The Next Million Dollar Copywriter, created a lot of talk in direct response circles about the problems with how companies have been hiring and compensating freelance copywriters. In this episode, we're working to answer the question, "is working together the best way for both companies and freelancers to maintain a strategic edge?"

Today, Rhonda Briten shares her #1 question she asks every single person who applies to work with her, and the most common mistake you're making that prevents you from getting what you want.

Sacha Lalla reveals what every guy needs to know about "female energy" and how it's winning in the trenches of marketing and copywriting. (A game changer if you struggle with being authentic, nurturing and sharing)

April Dykman explains the REAL reason your customers think you're full of it (and you can't sell them a damn thing).

Tyler Bramlett shows you why customers actually hate it when you over-deliver on the product (so you may as well launch the thing already). Tyler calls this his $30,000 mistake...

Kevin sets the record straight on when you should and shouldn't discount your products and services.

"I'm a 20 year overnight success." Ivan Misner cuts through the BS you've been fed about getting "hacking success", and what it REALLY takes to build an empire. (Plus, how to discover quickly whether your idea has legs or will trip you up for years)

How do you quote your price? Do you quote because you've earned it? Or do you quote it because it inflates your ego? In this episode, I share how I name my price, how you can name your price and work with clients that will gladly PAY that price you named.