There are too many in-the-know marketers looking for good copywriters to fret for the resistors. In this episode, Kevin explores why you should never have to explain the value of good advertising.

Felicia Spahr reveals the "between the lines" secret to wildly successful marketing campaigns (Felicia claims this one thing was a game changer for both her marketing AND coaching)

Transparency in business is the new norm, people expect some backstage access to your process to see what they're paying for – as least as it relates to what you've promised to deliver to them. Here are some ways to get transparent.

In this episode, you'll discover when being the "sherpa" can be far more valuable to your audience than being the "guru" and how Colin Theriot used this in his business

Kevin reminds us about the importance of trusting our individual uniqueness.

Here's a handy tactic Brian G. Johnson uses to instantly build trust with people who don't know him

Kevin reminds us about the importance of getting outside our comfort zones not only to boost self-esteem, but also give us fresh and creative ideas for business.

Jason Moffatt shares his simple advice for anyone who wants more exciting stories to share with their audience (do this and you'll have compelling tales to share in next to no time)

Kevin answers one of the most important subjects of sales copy on his recent interview with Yann Ilunga.

In this episode, Andrew Lock passes the one piece of advice he gives aspiring podcasters on episode length (ignoring this will instantly repel potential new listeners), plus what you should do instead of modeling your podcast after someone else...