The Truth About Marketing

Kevin's failed career as a 16-year-old construction worker points the way to your true purpose.

Come learn how Andre Chaperon channeled his early trials and tribulations in marketing into one of his most profitable campaigns (it's bringing in new customers to this day)

Kevin discovers how to network at seminars (without looking like an idiot).

Listen to this episode to learn how Brian Kurtz finally cracked the code on selling info-products on TV (this is the single biggest success of his career)

Giving away something of value for free is a common model for generating targeted leads, but a lot of people goof it up. In today's episode, Kevin shows how to provide over-the-top value in your free giveaway.

In today's episode, James Schramko reveals why you need to be VERY careful about how you sell continuity to your customers (screw this up and you may not get a second chance)

There's something magical in the rhythm of great copy. Discover how Kevin pumps the funk into any sales process.

Discover what Ben Settle does to quickly knock out killer subject lines day after day… and the dead-simple way to choose the best one

In this episode, you'll learn how to define the number one skill your clients come to you for, and ways to use it to land work you LOVE doing AND get paid good doing it.

Ben Johnson and I talk about a strange phenomenon where gamers have poured an astounding $82 MILLION into a crowdfunded PC game... that isn't even finished yet. You'll discover how you can use this technique to build worlds your customers would kill to be a part of.