The Truth About Marketing

What's it like to be a legacy of one of the greatest copywriters? Son of the late Gary Halbert, Bond, is on today's show to share some of Gary's copy secrets, plus a look inside Bond's decade-long copywriting process.

Ron Douglas shares how he overcame hardships from a dysfunctional childhood to becoming a best-selling author of recipe books and online business owner. Listen to hear the a few gems he shared on FB that got me to invite him on the show...

How do the best copywriters write a good story lead? By using Emotion. To help you write copy with more emotion, Michael Hauge shares 5 mistakes ordinary storytellers make, and how to avoid "skimming the surface" on a good story.

How do you convert buyers if you don't have someone's attention? And how do you keep your reader's attention without boring them with the same "trickery" of attention-grabbing subject lines? Laura Belgray reveals what she does to keep her readers interested and intrigued through email, no matter what the subject line is.

The real backbone of your business isn't just building a list. To make in this cutthroat industry, you've got to build a list of buyers. Bushra Azhar is here to teach us some cool copy tactics to help you generate buyers.

There's a heated battle among publishers right now and they're all fighting over Jon Stoltzfus. In this newest episode, Jon spills his secrets on what steps he's taken to get to that point, plus a look inside his sales copywriting process.

Justin Brooke goes deep into the psychology of winning on cold traffic. In this episode, you'll learn about the biggest mistake marketers make and why 90% of Justin's clients who stick it out 3 months or more do really well.

A-List copywriter "Million Dollar Mike" Morgan shares how he overcame his debilitating shyness as a freelance copywriter and DEEP lessons from inside his private sales copy process.

If you feel stuck trading time for money, then this episode is for you. Whether you're a freelancer or business owner, there's ONE metric that you can track (right now) to work less and earn more… James Schramko will show you how on this episode of Truth About Marketing.

What's it take to go from a 5MM sales day to a 12MM sales day? Aaron DeHoog is the man responsible for helping Agora break record sales, and he agreed to come to share some secrets behind the success.