The Truth About Marketing

Joe takes you behind the curtain of the "Navy SEALs" inspired "copy camp" at Agora Financial. It's the training system they use to on-board writers of all levels, turning them into all-around direct response bad asses─in only two months. Take a listen and find out what it takes to write at the "Navy SEALs" level of direct response marketing...

Wesley Donehue reveals how you can inject business-boosting communication into your marketing... even in the heat of crisis. (You'll want to hear his unique insights from helping bail airlines out of catastrophic PR messes.)

Michael Hauge is a story consultant in charge of writing stories for big time Hollywood movies. Today, he breaks down the 6 steps to telling a great story. Then Michael tears my story apart, and it was beautiful.

Jon Buchan from "Charm Offensive" reveals his secret to writing cold emails, direct mail, and ad copy that get the open AND the response. (Jon even sent me one of his kick-ass cold emails to get on the show... as you can see─his stuff WORKS.)

Todd Brown reveals his unique "E-C (P-P+U-M) I-I" formula you can use to unearth the big idea for your business. (Todd charges twelve grand for a private day teach this... and he was super generous in giving this stuff away. So don't miss it!)

Anna Selby reveals her top social media tactics and tricks you can use to quickly build authority. (You'll multiply sales without running a single ad... even if you have zero budget.)

My guest today is top copywriter Roy Furr. As Roy explains in the interview, specializing is how you write copy that makes your reader vibrate. In this episode, Roy reveals a framework you can use for writing copy that packs an emotional knockout punch

Perry Marshall shows you how to quickly attract your perfect prospect. (Do this right and you'll attract customers who think and see the world exactly like YOU!) He also reveals the deadly delusion most marketers fall prey to without even knowing it

Will Hoekenga reveals the three critical questions you must answer before you write your next e-mail. (You'll want to hear his insights on why your current e-mails are likely angering your prospects... even if you didn't mean to do it.)

Tim Castleman reveals his secret for selling more than a thousand copies of his first product within a few hours... without a big list or affiliate promotions. He also busts some common myths about what's really happening at the biggest marketing events..