The Truth About Marketing

The Truth About Marketing

By Kevin RogersBusiness
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The Truth About Marketing episodes

  • Ep 113: Jim Breuer - How The Former SNL Star Revived His Career With Social Media

    When you hear how Jim discovered his "persona" (one that was decided for him... not controlled by him), and how he reignited his career using the power of short daily videos, you'll want to put your own marketing campaigns under the microscope and answer the critical question: Are you leading with passion and transparency... or are you too busy calculating your every move (and repelling your customers in the process)?

    46 min
  • Ep 112: Sean McCabe - Monetizing Your Passion, Risk-free

    Something amazing happens when you consistently do the work and keep moving forward: People start demanding what you're offering, but you absolutely must have the right business skills to deal with customers. (Otherwise you will be underpaid and overworked!). In this episode, Sean reveals how you can avoid the single biggest mistake most people make when starting an online business, and how you can turn your passion into a cash cow... without the risk of ending up broke and desperate.

    35 min
  • Ep 109: Robert Gibson – Giving Your Best

    What if everything you've been told about "goal setting" is actually the source of your stress? Buckle up, we're going deep today. Robert Gibson is back for a second episode on how to conquer any rut, and build your "financial spine" so you only do the things you love and get paid what you deserve... without the stress of overwhelm.

    1 hr 17 min
  • Ep 108: Jon Benson - Ethical Marketing

    Jon shows you how to get your prospects to perk-up and take immediate action. (Even when they're bombarded with marketing messages from your competition!) Listen to find out how Jon injects powerful (and ethical) persuasion techniques in sales copy, and how to get so deep inside your prospect's head that they can't wait to buy.

    42 min
  • Ep 106: Clayton Makepeace - Selling on Emotion ($1.5 Billion Worth!)

    Clayton Makepeace is the mind behind ads that sold a Billion and a half dollars worth of products in the health and financial markets. As Clayton explains in the interview, the key to compelling copy is mastering the art of selling emotional gratification... Listen to find out where Clayton got his confidence as a kid, and the path that led him to become a direct response copywriting legend.

    43 min

About The Truth About Marketing

From the publisher's feed

Marketing is the #1 make or break element in any business. Dive into the marketing trenches with former stand-up comedian and copywriting A-Lister Kevin Rogers as he talks to real business owners…