The Truth About Marketing

James Schramko, founder of SuperFastBusiness.com, shares what he did to "de-program" all his traditional upbringing. Plus, the truth about learning how to build an 8-figure business that gives you the freedom to live your life.

Frank Kern pioneered online video as we know it, and became the biggest celebrity our industry has ever seen. The surprising part is what led Frank to "throw it all away and start from scratch".

Marcella Allison reveals her secret for honing-in on your customer's exact language (You'll get so deep inside their head they'd swear they did the writing themselves).

She is one of the few writers that top-of-the-heap A-Listers including Parris, and David Deutsch look to team with first when it's time to beat another control.

With 20-years of deep-in-the-trenches experience and a long track record of crushing controls, Marcella reached celebrity status within the walls of AWAI with her knack for understanding customers on the deepest emotional level.

If you missed Part 1 of the rare interview with Parris Lampropoulos listen to that first for the full context of the interview and to get the backstory about the bullets (edited by Parris) that accompany these episodes.

Enjoy Pt 2 right here.

Parris Lampropoulos is universally regarded as one of the best living copywriters. The lessons Parris shares serve as the foundation of next level persuasive copywriting, the never-ending pursuit of this show.

Today I want to swing the mic and talk about YOUR voice. If you're struggling with finding your voice, or your "why" or just looking for inspiration amidst all the options we have these days… this 30-minute talk will give you some perspective.

John Carlton reveals how to teach yourself the one skill you MUST master as a copywriter… empathy. You'll also learn how to use it to make your writing connect with your readers at a level most writers wouldn't come close to.