In this episode, I'm looking at niches and more importantly the truth behind niches in business!  

Often when we as business owners see and hear the word niche we go into a panic. We believe that by choosing a certain audience or a certain industry we are going to lose out on other business  

The reality of the situation is that the word niche in business is often misunderstood and in fact, your niche is broken up into a number of different areas  So in this episode, I'm gonna tell you how niching in business really works.    

Episode Chapters  

0:00 The Truth About Niches In Business 

2:54 What is niche? 

5:22 What is target market? 

7:54 What is ideal client? 

8:53 how to use niching correctly in your business  

10:33 episode takeaway