The Truth About Radio podcast with Dave Sturgeon

By DAVE STURGEONBusiness Marketing

The Truth About Radio podcast with Dave Sturgeon episodes

April 20 MYTH #29: You Can Fake it Till You Make it
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3 min
April 13 MYTH #28: Radio's Low CPM Must Mean Nobody's Listening
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2 min
April 07 Myth #27: Radio Isn't an Important Part of Your Integrated Marketing Plan
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2 min
March 30 Myth #26: Digital is Better for Awareness Because it's Trackable
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2 min
March 24 Myth #25: My Client Wants Precision Targeting. Radio's Too Broad
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2 min
March 17 Myth #24: Consumers Need to See Your Brand to Remember it
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2 min
March 11 Myth #23 Saving Money By Not Advertising Makes You Happy
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2 min
March 04 Myth #22 Radio Must Be Dying - Clients Aren't Buying
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3 min
February 24 Myth #21: Nobody Wants to Advertise Right Now
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2 min
February 18 WORLD RADIO DAY - 2026
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2 min

About The Truth About Radio podcast with Dave Sturgeon

From the publisher's feed

Based on the book "The Truth About Radio: A Myth-Busting Guide for Today's Media Buyers and Sellers," the Truth About Radio podcast features short, weekly audio clips that set the record straight…

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The Truth About Radio podcast with Dave Sturgeon

The Truth About Radio podcast with Dave Sturgeon episodes

About The Truth About Radio podcast with Dave Sturgeon