The Truth About Radio podcast with Dave Sturgeon

By DAVE STURGEONBusiness Marketing

The Truth About Radio podcast with Dave Sturgeon episodes

February 10 Myth #20: Radio Has Optimized it's Influencer Capabilities
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3 min
February 02 Myth #19: Live Radio Endorsements Hurt Programming
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2 min
January 23 Myth #18: Loyalty is Dead with Modern Audiences
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3 min
January 14 Myth #17: Influencer Marketing is Only Available on Social Media
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3 min
January 06 Myth #16: A Lead is a Lead
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2 min
December 18, 2025 Myth #15: Radio Can't Compete With Digital
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2 min
December 11, 2025 Myth #14: Part 2 of It's Either Radio OR Digital
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3 min
December 04, 2025 Chapter 4: It's Either Radio OR Digital
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2 min
November 26, 2025 Myth #13: My Business isn't Big Enough for Radio
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2 min
November 19, 2025 Myth #12: Radio Doesn't Work for Recruitment
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2 min

About The Truth About Radio podcast with Dave Sturgeon

From the publisher's feed

Based on the book "The Truth About Radio: A Myth-Busting Guide for Today's Media Buyers and Sellers," the Truth About Radio podcast features short, weekly audio clips that set the record straight…

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The Truth About Radio podcast with Dave Sturgeon

The Truth About Radio podcast with Dave Sturgeon episodes

About The Truth About Radio podcast with Dave Sturgeon