Confessions of a Conscious CEO

The Truth About Starting Your First Business That No One Talks About…


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Starting a business is one of the most rewarding (and hardest) things I’ve ever done. I launched Recloseted over six years ago and scaled it to multiple six figures, worked with incredible clients, and built something I’m deeply proud of. But looking back, there’s so much I wish I had known that could’ve saved me time, money, and stress.

 

In this episode, I’m sharing the unfiltered truth behind the mistakes I made and the key sustainable strategies I wish I had when I started. Whether you’re launching your first business or looking to grow more intentionally, I hope this gives you a head start and helps you avoid the painful lessons I had to learn the hard way!

 

I share:

  • Why understanding your market size is non-negotiable
  • How to nail your USP and solve a real, unique problem
  • Why a strong product or service is your best growth tool
  • The power of community-first marketing (and how to actually build one)
  • The importance of strategic partnerships for visibility and growth
  • Why you should invest in your learning early and wisely
  • The need to know your numbers and make data-driven decisions
  • How to build systems that actually serve you (not just look pretty)
  • What I’ve learned about hiring before you’re desperate
  • The game-changing habit of quarterly founder reviews
  • How your mindset can make or break your success as a conscious entrepreneur
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    TIMESTAMPS

    01:03 The Importance of Market Size

    03:39 Defining Your Unique Selling Proposition

    05:57 Creating a Great Product

    07:26 Building a Community

    11:50 Gaining Visibility Through Partnerships

    13:34 Investing in Learning and Development

    16:23 Knowing Your Numbers

    17:31 Setting Up Effective Systems

    19:19 Hiring Strategically

    21:33 Quarterly Board Meetings

    23:11 Mindset and Self-Development

    24:29 The Reality of Entrepreneurship

    25:42 Grow-at-All-Cost Strategies

     

    SUPPORT TO SUCCEED

    → Confessions of a Conscious CEO newsletter: https://ceo-confessions.beehiiv.com

    → Start a business with the free Build a Sustaining Business program: https://selinaho.com/basb

    → Grow your business with the Sustain Your Success course suite — start with the free Your Success Roadmap: https://selinaho.com/roadmap

    → Secure me as your business advisor to sustainably scale your business: https://selinaho.com/btl

     

    LET’S CONNECT

    → Newsletter: https://ceo-confessions.beehiiv.com 

    → Instagram: https://www.instagram.com/selinajho   

    → LinkedIn: https://www.linkedin.com/in/selinaho 

    → TikTok: https://www.tiktok.com/@selinajho_

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    Confessions of a Conscious CEOBy Selina Ho

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