The Twin Project

The Twin Project

By Marc Leisner, Lucas LeisnerBusinessEntrepreneurship
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The Twin Project episodes

  • EU Inc Explained: Europe’s Startup Problem Was Never Talent. It Was Paperwork

    Episode #139: In this episode, the twins talk about why Europe doesn’t lose startups because founders are bad. It loses them because paperwork is. We break down EU Inc,  the new European company framework that aims to do what the US has done for decades: make building a startup fast, simple, and scalable across borders.

    We cover:

    • Why Europe is still painful for founders

    • How bureaucracy kills speed

    • Why so many startups flee to the US

    • The Series A gap nobody talks about

    • And whether EU Inc can finally change the game

    Chapters

    00:00 Europe’s Startup Problem (EU Inc Explained)

    00:32 Why Starting a Company in Europe Is a Nightmare

    03:45 Why the EU Was Forced to Create EU Inc

    06:29 How EU Inc Changes the Game for Founders

    09:49 Hiring Across Europe Without Bureaucracy

    13:22 The Hidden Series A Gap in Europe

    16:11 Is EU Inc Too Late — Or Europe’s Comeback?

    If EU Inc works, European founders might finally stop playing the startup game on hard mode.

    👇 Drop a comment with your take: Is this Europe’s turning point, or just more bureaucracy?


    21 min
  • He Built a $4.7B AI Company, Had to Walk Away And Now Starting Over

    Episode #138: In this episode, the twins talk with Robert LoCascio. He invented online customer-care chat in 1997,  then turned that idea into LivePerson, a conversational AI giant that hit $500M+ in revenue ($4.7B valuation at its peak) and 3000+ employees.

    Then the part nobody prepares founders for: activist shareholders, board politics, and a fight that became an existential threat to the company, until Rob was pushed out and watched the business collapse afterward.

    In this episode, Rob breaks down the real lessons: how to spot “bad actors,” why weak board members stick around, how to build a ring of protection around your company, and why he now believes 20–50 elite people can build a multi-billion-dollar business in the AI era.

    We also dive into the origin of Kidco, a kid-safe AI device built after Rob saw firsthand how addictive algorithms were affecting his own children,  and what “safe AI for kids” actually looks like with strong guardrails.
    Follow Rob: Kidco (kidco.ai) & UARE.ai (uare.ai)


    57 min
  • Busy, Broke, and Stuck - The Real Cost of Working Without Leverage

    Episode #137: In this episode the twins break down why working harder isn’t the flex people think it is, why leverage is the real game. We talk about founders optimizing tools instead of distribution, creators confusing consistency with clarity, employees being efficient at the wrong things, and why productivity often hides fear. Using mental models inspired by Naval Ravikant and Alex Hormozi, we explore leverage, bottlenecks, second-order effects, and the uncomfortable decisions that actually move the needle.

    If you feel busy but stuck, this one will probably hurt  in a good way.#Business #EntrepreneurMindset #StartupsLife #LeverageThinking #Creators #FoundersJourney #SelfImprovement #DecisionMaking #NFtwins


    38 min
  • The Future of Online Shopping / E-commerce

    Episode #131: In this episode the twins talk about how OpenAI started the integration with shopify, enabling users to buy directly through OpenAI. The impact on SEO and bigger shift towards AEO and optimizing once E-com store for these bots to be early on that boat and getting a lot of sales via this channel.#openai #shopify #nftwins #business

    16 min
  • DAY 1 > Oneday - There’s Never a Perfect Time, Start Anyway

    Episode #130: In this episode, the twins talk about why there is never the perfect timing to start something. How procrastination is just not acting because of fear and how perfectionism is just a fancy excuse that people tell themselves to procrastinate aka don’t start. #procrastination #nftwins #selfimprovement #podcast


    17 min

About The Twin Project

From the publisher's feed

Identical Twins that love building Startups and nerd out on everything related to AI and business!