The Twin Project

Episode #119: In this episode, the twins talk about the concept of social proof and how it impacts our daily life.#social proof

Episode #118: In this episode the twins talk about the lindy effect and the impact on the Longivity of Companies.

#longivity #lindyeffect #startups #buisness #nftwins

Episode #117: In this episode the twins talk with Felix an ecommerce entrepreneur. He quit his comfy corporate post at 30, started a Kickstarter, and built Levia – the weighted-blanket brand that topped €2 million in annual sales and sold it. Now he’s back with Apex Sleep (premium men’s pillows) and Pachapaca (luxury alpaca hot-water-bottle covers).

In this convo we dig into:

• the gut check that pushes you to leave corporate safety

• how to choose a co-founder (beer + joint brainstorming included)

• hard lessons in Chinese manufacturing and quality control

• using PayPal Working Capital to keep cash flowing

• timing your exit when valuations swing

• building seasonal brands on purpose

• why Felix says entrepreneurship “isn’t for everyone” – and what to know before you jump

Whether you’re e-commerce-curious or already knee-deep in SKUs, Felix’s story is a masterclass in scrappy scaling, surviving black-swan shocks, and turning one win into the fuel for the next big play.

Episode #116: Sweating through July? Good. Today, the twins turn the summer scorch into a playbook for profit 🔥

What you’ll hear

• HVAC at $310 B and climbing: who’s pocketing the spikes in demand • Cooling products that jump 90 % for every extra Fahrenheit 📈 • Slushy machines up 163 % week-over-week (Ninja, we see you) 🥤 • Climate-adaptation market defined and already $30 B strong • Why heat waves could slash US productivity by $500 B by 2050—and how to sell the fix • Our “Heat Shield” stack: misting rigs, portable AC rentals, subscription cooling

Whether you’re e-com, SaaS, or boots-on-the-ground construction, tune in and turn rising temps into rising revenue.

Episode #115: In this episode, Marc and Lucas break down why Standing Out, Staying Consistent, and Finding Your Tribe Pays Off.

🔥 What you’ll hear:

• The “price of admission” quote and why discomfort = growth

• How social pressure kills dreams and what to do instead 💭 • Our 15-year fitness journey, creatine myths and disco-pumpers 🏋️‍♂️

• Friends, family and the zombie-business trap — choosing your circle 🧩

• The Michelangelo method: chisel away everything that isn’t you ✨

• Consistency as the ultimate talent multiplier 📈

Whether you’re grinding on a side hustle or carving out a new identity, this conversation hands you the mindset tools to stay weird, stay patient, and win.

Episode #114: Today on NFTWINS we unpack how Base44 rocketed from zero to an $80 million Wix buy-out in just six months 🤯

🔥 What you’ll hear

• How a simple wrapper on Anthropic’s Claude turned into rocket fuel 🛠️

• What Wix is really buying (hint: distribution insurance) 📈

• Meta waving $100 M signing bonuses in the AI talent arms race 🚀

• Why “never let the truth get in the way of a great story” is peak founder energy 🧠

• The one thing every AI builder still can’t ignore: distribution is king 👑

#base44 #wix #yc #nftwins #podcast #ai #aistartup

Episode #113: In this episode the twins talk about going to conference as a startup founder in 2025. Is it worth it? Or as most people say a complete waste of time? Back in 2018, we flew to Web Summit thinking we’d raise millions. What did we do instead? Stood behind a tiny booth with a GameCube emulator and got ignored for 3 days straight. Zero investors. Zero deals. 100% cringe. But guess what? We learned.

In this episode, we break down:

• How NOT to do a conference (aka what we did)

• Why being a speaker instantly makes you look important (even if you're not)

• The twin playbook: how we’d dress, move, smell, and snack our way to leads 🧃🍫

• The sunscreen scent trick (yes, seriously)

• Pre-conference DMs, post-conference follow-ups, and how to not be a weird booth goblin

Plus: 👬 Why being twins gives us a cheat code 🧠 How to pitch AI therapy in a room full of suits 🍭 And why candy bars might close you more deals than your pitch deck

This one’s chaotic, semi-strategic, and painfully honest. So yeah, if you’re thinking of going to a conference, listen to this first.

Episode #112: In this episode the twins jam with Victor Torac on different business ideas ranging from 1-man AI consultancies to Protein Cookie brands and the importance to work with people you trust that have similar work ethics. This episode is a bit different because it is more a recording of a normal conversation that we have on weekly basis with him and decided to record this one. #nftwins #ai #protein #podcast #business  

Episode #111: In this episode the twins run the same prompt with the latest VEO-3 model (Video gen) and compare it with their video gen test 2 years ago. The difference is huge. Especially considering in now generates sounds that fits more or less the video generation.#veo3 #googleai #nftwins #podcast

Episode #110: In this episode the twins talk about the first ever water jetpack (cudajet) that honestly looks super sick. It costs fortune but daaaamn we want to try it. Additionally we talk about how following some users feedback may lead to a total imbalance in the overall experience explained in the case of WoW.#worldofwarcraft #nftwins #waterjetpack #podcast #business #wow #cudajet