The Two Marketeers dive into the difference between product vs. brand marketing illustrated through Apple's Think Different campaign.

For reference:

Blog: Seth Godin, "define: Brand" //  "The brand is a story. But it’s a story about you, not about the brand."

Ad: Volkswagon, "The Force"

The Two Marketeers explore Halloween 2020 - the importance of businesses / brands adapting their strategies as people adapt their celebrations and rituals in COVID times. PLUS, The Two Marketeers' share their favourite Halloween ad campaigns of all time! 

For reference:

Article - Think with Google "Canadian companies are finding creative ways to reach Halloween customers"

Article - B&T Magazine "Change Your Plans. Your Audience Already Did"

Fave Halloween Campaigns of All Time:

Burger King #ScaryClownNight

McDonald's Dracula Fries

The Two Marketeers talk about when marketing got so complicated and how focusing on brand building will be key in 2021.

For reference: 

Book: UNTAMED by Glennon Doyle

Blog Post: When Did Marketing Get So Complicated? By Sean Patrick 

Article: "2020 is the year marketers re-invest in their brands" By WARC

The Two Marketeers dive into the 'Lipstick Effect' and brands that will weather the storm.

For reference:

Article - Psychology Today: The Lipstick Effect: How Boom or Bust Effects Beauty

Book - MARKETING IN THE GROUNDSWELL by Charlene Li, Josh Bernoff

The Two Marketeers discuss the notion of Digital Maturity and assessing whether you are 'Brand Ready' for the future.

For reference: 

Think with Google, "How does your brand’s digital maturity measure up? 6 areas to focus your marketing efforts on first"

The Two Marketeers dive into the up-and-coming, controversial trend of cultural engineering.

For reference: 

The Drum "3 ways brands can be the catalysts of cultural engineering"

The Two Marketeers discuss the level of empathy that brands must demonstrate to consumers today, based on the seismic shift in behaviours since the COVID-19 pandemic began.

For reference:

McKinsey & Company "Connecting with customers in times of crisis"

The Two Marketeers discuss the advertising and marketing industry, and the pandemic 'Shecession'.

For reference:

RBC Economics "Pandemic Threatens Decades of Women’s Labour Force Gains"

The Two Marketeers discuss their mission to demystify the complicated world of modern marketing.