The Ugly Truth About Amazon Wholesale & Brand Direct The Guru's Don’t Tell You

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On episode 98 of The Side Hustle Experiment Podcast  John (https://www.instagram.com/sidehustleexperiment/) and Drew  (https://www.instagram.com/realdrewd/)  sit down with Eric (https://www.instagram.com/theresellingteacher/)

Eric 7-figure Amazon seller who’s done over $6 million in sales. But despite his success, Eric is questioning the future of Amazon wholesale—especially the hype around brand direct deals.

We dive deep into:
✅ Why brand direct isn’t the goldmine people think it is
✅ What’s really happening behind the scenes with Amazon FBA in 2025
✅ The truth about seller burnout, massive brand chargebacks, and liquidation nightmares
✅ Why some top sellers are pivoting hard

If you're considering wholesale on Amazon, doing online arbitrage, or wondering what’s next for third-party sellers, this episode is a MUST listen.

Chapters

00:00 Introduction to Brand Direct Wholesale
03:06 The Reality of Brand Direct Partnerships
05:56 Challenges in Brand Management
08:50 The Complexity of Amazon's Backend
12:04 The State of Amazon Selling Today
15:02 Skepticism Towards Amazon's Future
17:56 The Shift to Walmart and Other Platforms
20:51 The Risks of Wholesale and Brand Direct Selling
23:48 Conclusion and Future Outlook
44:16 Navigating Risks in Business Investments
49:03 The Reality of Amazon Selling
52:01 Cautionary Tales in the Amazon Space
57:05 The Burden of Consumerism
01:01:06 Finding Purpose Beyond Profit
01:10:09 The Importance of Perseverance
01:18:51 The Gray Area of Entrepreneurship
01:22:08 The Transition from Employment to Entrepreneurship
01:25:20 The Pursuit of Growth and Sustainability
01:29:10 Finding Focus in a Distracted Market
01:34:56 Exploring Private Label Opportunities
01:39:24 The Reality of Amazon Selling
01:46:00 The Value of Flipping and Side Hustles



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Check out Drew's Stuff
Instagram: https://www.instagram.com/realdrewd
Twitter: https://twitter.com/DrewFBA

Check out John's Stuff
Instagram: https://www.instagram.com/sidehustleexperiment/
Twitter: https://twitter.com/SideHustleExp 

FREE Resources
✅ AVOID Price Tanking with The Tank Test Check List https://bit.ly/44FMt6M
✅ 10 Questions to Ask A Prep Center Before Hiring Them: https://bit.ly/3K3HQK4 
✅ How to Make your first $500 Reselling: https://bit.ly/3UJS47g
✅ Get the Discount Calculator: https://bit.ly/4dEhaNN  
✅ The OA Tracking Spreadsheet: https://bit.ly/4bfqupO (the spreadsheet I use to run my Amazon Business)

🛠️The tools I use to run my Amazon Business with Special Discounts🛠️ 
https://bit.ly/4bhibd3