If looking at the data on the backend of your blog overwhelms you, you’re not alone. But using data to make decisions in your blogging business is crucial – and on this episode of the Ultimate Blog Podcast, Ally Anderson is breaking down the basics you need to know.

Ally is a data-backed marketing strategist who helps business owners figure out what’s working in their marketing – and what’s not – so they can stop wasting time and start seeing results. Tune in to hear why knowing your data is important, what data to start tracking, and how using data helps you choose the best strategies and content.

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🎁 Get a free gift from Ally: Google Analytics Self-Audit Training & Checklist

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🔗Click here and check out the show notes for this episode!

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If you’ve ever gotten lost in a book, teared up during a movie, or felt instantly connected to a stranger online because of something they shared – you’ve felt the power of storytelling in action. But did you know there’s actual science behind why our brains respond so strongly to stories?

In this episode of The Ultimate Blog Podcast, we interviewed writer and storytelling expert Susan Lovett about the neuroscience of storytelling – why our brains are hardwired for it, how it shapes our decisions, and how bloggers and content creators can harness that power to truly connect with their audience.

☀️ Grab our free Summer Startup Checklist

🔨 Get Susan’s freebie: 19 Reasons Your Stories Aren't Working and How to Fix Them

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🔗Check out the show notes for episode 179

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One of the most common reasons people start blogging is because they love to write.But we don’t often talk about how storytelling can actually make your blog (and your business) more impactful.

In this episode of The Ultimate Blog Podcast, we interviewed Jessica Graham, brand story strategist for entrepreneurs, nonprofits, and small businesses, to explore why weaving personal stories into your blog posts matters – especially in a world filled with SEO strategies, algorithms, and AI-generated content.

☀️ Grab our free Summer Startup Checklist

🗣️ Check out Jessica’s Free Storytelling Community for female entrepreneurs and creatives

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🔗Click here and check out the show notes for this episode!

If the phrase “search engine optimization” makes you break into a sweat, you’re not alone. SEO feels intimidating for a lot of bloggers and small business owners… but it doesn’t have to be. 

On this episode of The Ultimate Blog Podcast, we Interviewed Bekah Read, SEO educator and founder of Rebecca Read Creative, to talk about how to make SEO doable, effective, and stress-free. Tune in to learn how to use SEO without getting overwhelmed!

📸 Grab your checklist for image optimization

💻 Grab Bekah’s free SEO resources, learn her SEO strategy, and enroll in her SEO Course 

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Are you a teacher who wants a better way to make some extra money, or a creative outlet that helps people? Blogging might be perfect for you – and summer is a great time to get started. Tune in to hear why teachers are uniquely positioned to start profitable blogs, how to set yourself up for success this summer so you can maintain your blogging business year-round, and what resources you can use to get started. 

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🔗Start your blog today→ Join The Ultimate Blog Roadmap

🏫 Register for the Teacher Seller’s Summit

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🔗Click here and check out the show notes for this episode!

If you’ve been in the blogging world for a while, you know how much things have changed—and if you’re just getting started, you might be overwhelmed by everything you “think” you need to do. In this episode of the Ultimate Blog Podcast, Amy and Jennifer sit down with blogging and business coach Jenny Melrose to dive into the future of blogging and how AI can be a game-changer for creators.

Jenny, who started blogging in 2010, has seen blogging shift from casual content sharing to strategic, business-building efforts. Now, as the digital landscape continues to change, one of the biggest shifts she’s observed is the rise of AI- and she’s here to help us wrap our heads around how to use it without losing our voice or authenticity.

🔗Start your blog today→ Join The Ultimate Blog Roadmap

✔️Get our Successful Blogger Checklist

💻Connect with Jenny Melrose and grab her Strategic Growth Plan Guide

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🔗Check out the show notes for episode 175

We love it when we get to chat with members of our Ultimate Blog Roadmap community — and today, we’re excited to introduce you to Wendy Schneider, the creative force behind Flairfully Yours. Wendy’s story is one of self-discovery, career pivots, and finding the courage to finally build something of her own. Tune in to hear why she started her blog, how she niched down, and what strategies she’s using to break up her big ideas into content that grows her business.

🔗Start your blog today→ Join The Ultimate Blog Roadmap

✔️Get our Successful Blogger Checklist

🏠Connect with Wendy on her blog, Instagram, and Pinterest 

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🔗Click here and check out the show notes for this episode!

Content burnout is real, especially for bloggers juggling blog posts, social media, email marketing, and more. The pressure to constantly create fresh content can feel overwhelming. But what if you could get more content out of every blog post you write? 

That’s exactly what today’s guest, Krystle Straub, shared on the Ultimate Blog Podcast. She’s an expert in content repurposing who shares her best strategies for turning one blog post into multiple pieces of content – saving you time and helping prevent content burnout.

🔗Start your blog today→ Join The Ultimate Blog Roadmap

📷Get our 8 Step Guide to Image Optimization

💻Grab Krystle’s guide on how to start a blog

Connect with Krystle at Krystle Straub Co.

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🔗Check out the show notes for episode 173

On this episode of The Ultimate Blog Podcast, Amy and Jennifer are bringing things full circle with someone they helped with their blog years ago– and who continues to inspire them today. Stephanie Bruno, owner of Sweet Savory and Steph, is here to share how she grew a thriving blog from scratch, while juggling work, family, and life – and how she’s even created her own greens powder product. Tune in to be inspired on your blogging journey!

🔗Try Kit for email marketing

Get our 8 Step Guide to Image Optimization

If you are ready to start your blog, join us in The Ultimate Blog Roadmap today!

Try Steph’s Green Powder- green3 

Find Steph’s delicious recipes at  Sweet Savory and Steph

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🔗Click here and check out the show notes for this episode!

If you’ve spent any amount of time blogging, you’ve probably heard about SEO (search engine optimization) and how important it is for improving your blog’s ranking on Google. But how do you make SEO work for you now and in the future?

On today’s episode of The Ultimate Blog Podcast, Amy and Jennifer interviewed Carolyn Shelby, a Principal SEO from Yoast, to break it all down. Carolyn is sharing Yoast SEO basics, simple tips to improve your ranking and get more readers, and how we can arm ourselves for the future to make a blogging business that lasts.

🔗Try Yoast and use the code ubp15 to save 15%

🎧Get our Beginner Blogger Tips Playlist on Spotify

💻Try Keysearch for keyword research and SEO

🔗Check out the show notes for episode 171