The Ultimate Guide to Brand Direct Wholesale on Amazon with Caj Robinson

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Learn the secrets to mastering brand direct wholesale, securing exclusive partnerships, and optimizing your Amazon listings from Caj Robinson.

Whether you're an online arbitrage expert or just starting in retail arbitrage, this episode is packed with actionable insights to add another dimension to your Amazon business.

Learn how to pitch brands, manage relationships, and enjoy long-term success on Amazon.

Find Caj on Twitter here: https://x.com/CajuaRobinson

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RESOURCES FOR YOU:

🧰 https://www.ClearTheShelf.com (The Blog)

🧰 Keepa Academy - https://www.oachallenge.com/keepa-academy

🧰 OA Challenge - https://www.OAChallenge.com

🧰 Repricer Challenge (Free) - https://cleartheshelf.com/repricer-challenge

🧰 RabbitTrailChallenge (Free) - https://cleartheshelf.com/rabbit-trail-challenge

🧰 revROI Chrome Extension (Free) - https://cleartheshelf.com/revroi-extension

🧰 Goal Tracking Spreadsheet (Free) - https://cleartheshelf.com/goal-tracking

SOFTWARE & SERVICES I USE & RECOMMEND:

✅ IP Alert (Code YT30 to Save $30) - https://entreresource.com/ip-alert-2/

✅ AURA Repricer (Code CTS to Save 20% Off Your First 3 Months) - https://goaura.com/cts

✅ OA Buddy (Code CLEARTHESHELF Saves $20): https://cleartheshelf.com/OA-Buddy

FOLLOW US:

🐦 Twitter (Chris Grant): https://twitter.com/cleartheshelf

🐦 Twitter (Chris Racic): https://twitter.com/ChrisRacic

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Chapters:

00:46 - Meet Caj Robinson

01:14 - Brand Direct Wholesale Explained

03:40 - Caj's journey from private label to brand direct wholesale

06:22 - Why Kaj prefers working with brands over online arbitrage

07:15 - Wholesale vs. Brand Direct

09:13 - Common myths about brand direct wholesale

10:36 - First Steps to Landing an Account

12:13 - Cold Calling Tips

14:41 - Building Trust with Brands

16:44 - Price Control Challenges

20:05 - The Exclusivity Solution

21:45 - Value Propositions for Brands

25:18 - Timing for Brand Direct Conversations

27:21 - Executing After Landing a Brand

29:14 - Helping Brands with Brand Registry

31:30 - Outreach Strategies

34:07 - Overcoming Rejection

37:04 - Discussing Margins

39:00 - PPC Strategies

42:33 - Assessing Brands

47:33 - Learning from Mistakes

52:57 - Future of Brand Direct

56:19 - Lightning Round