In this first episode, Tsungirai Chiramba visits the new housing development at Houlton, located on the eastern outskirts of Rugby, to explore the concept of the target audience in town planning. Tsungirai explains how understanding the community’s needs, demographics, and preferences is the first step in creating a successful urban plan. By focusing on the people who live, work, and interact with the space, planners can design environments that truly cater to the needs of their intended users. This episode sets the stage for the rest of the series, highlighting the importance of community-centered planning.

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