Have you ever asked "what's the before step for my dream client?". Chances are you haven't thought about this but the answer to this question could help lead to more successful client engagements and overall, your happiness in your business. When we have a win-win situation for us and the client, this is what builds a great business. My guest, Erica Courdae, shares how she discovered the "before step" for her clients in this conversation. We discuss: 

How to identify the "before step" for your clients 
Why knowing what this step is helpful for you and your client
How to test your idea and make adjustments along the way 
Protecting your wellbeing as an entrepreneur as you build your business

Resources Mentioned:
Erica's Website: www.pauseontheplay.com 
Erica's Values Workshop: https://pauseontheplay.com/explicit
All podcast episodes: https://pod.link/1473751874
Amanda's Website: https://www.amandamckinney.com/
Amanda's Coaching Options: https://www.amandamckinney.com/coaching
Amanda's Book: https://www.amandamckinney.com/book

Many accidental entrepreneurs view marketing as "bad" or "slimy" because of previous experiences that felt that way. As someone who is trying to build a business that operates in a way that serves your customers in a way that helps them, you certainly want your marketing to feel good too. But the question is how to do this? In this article, I've interviewed an expert in creating a positive online experiences. Caitlin shares her pro-tips on how to approach marketing in a way where you are the guide to an excellent online experience that welcomes in your dream customers. We cover: 

How to approach and think about marketing in a positive way
Mapping out your online experience like IKEA maps out their store
Creating a marketing plan that works for you as well as your customers
Taking care of your mental health all along the way 

Resources Mentioned: 
Caitlin's Website: caitiemeansbusiness.com
Caitlin's Instagram: https://www.instagram.com/caitiemeansbusiness/
All podcast episodes: https://pod.link/1473751874
Amanda's Website: https://www.amandamckinney.com/
Amanda's Coaching Options: https://www.amandamckinney.com/coaching
Amanda's Book: https://www.amandamckinney.com/book

In this episode I sit down with storyteller extraordinaire, Jay Acunzo. Get ready to dive deep into the world of content creation as we discuss the divide between creating connections and churning out mindless content and the power of personal creativity. Discover how storytelling and personal vision can set you apart in a sea of commodified content and generalized expertise. From overcoming fears to transforming personal experiences into impactful stories, Jay shares nuggets of wisdom that will leave you inspired and ready to take action. In this episode we cover: 

Storytelling versus effective storytelling
The formula to turn any experience into an effective story 
Storytelling as a marketing strategy 
Creating meaningful content 

Resources Mentioned: 
Jay's Website: https://jayacunzo.com
Jay's Membership: https://creatorkitchen.com
All podcast episodes: https://pod.link/1473751874
Amanda's Website: https://www.amandamckinney.com/
Amanda's Coaching Options: https://www.amandamckinney.com/coaching
Amanda's Book: https://www.amandamckinney.com/book

In this episode, Amanda invites special guest Shannon Weinstein, a CPA extraordinaire, to discuss the ins and outs of podcasting and creating great content...in lazy-style. Join us as we dive into the importance of defining your purpose, maximizing productivity, and curating content that keeps listeners coming back for more. With tons of practical tips and hilarious anecdotes, this episode will have you laughing, learning, and ready to take your content game to the next level without adding more to your to-do list. 

In this episode we hilariously cover: 

How to capture your ideas when they happen
Remove the obstacles so you can help others 
Creating a system that helps you reuse content
Playing to your natural tendencies with content creation

Resources Mentioned: 
Shannon's Website: https://www.fitnancialsolutions.com/
Shannon's Podcast: Keep What You Earn - https://podcasts.apple.com/us/podcast/keep-what-you-earn/id1580071347 
Shannon's Instagram: https://www.instagram.com/shannonkweinstein/
Shannon's LinkedIn: https://www.linkedin.com/company/fitnancial-solutions-llc/ 
All podcast episodes: https://pod.link/1473751874
Amanda's Website: https://www.amandamckinney.com/
Amanda's Coaching Options: https://www.amandamckinney.com/coaching
Amanda's Book: https://www.amandamckinney.com/book

Thinking of starting a podcast but not sure where to start or if you can actually make it happen? I remember this feeling well and I wish I had known my guest today, Krystal Proffitt, when I started. She has all the answers to help you start a podcast in a simple and actually doable way. She negates all the excuses and answers all your questions in this conversation plus she's make you laugh too. In this episode we cover: 

Why podcasting is a great form of content 
How podcasting is different from blogging and YouTube
Exactly how podcasting works 
Steps to start a podcast
Resources to help you set a strong foundation for your podcast

Resources: 
Amanda's episode on The Proffitt Podcast: https://krystalproffitt.com/redefining-content-success-amanda-mckinney/
Free Bootcamp: https://krystalproffitt.com/podcastbootcamp/ 
Amanda's Affiliate Link for Krystal's Course: Proffitt Podcasting: https://www.proffittpodcasting.com/a/2147557231/fwCuWFNo 
Website: https://krystalproffitt.com/
Instagram: https://www.instagram.com/krystalproffitttx/
YouTube: https://www.youtube.com/krystalproffitt
Krystal's Book: http://thebestpodcastbook.com/
All podcast episodes: https://pod.link/1473751874
Amanda's Website: https://www.amandamckinney.com/
Amanda's Coaching Options: https://www.amandamckinney.com/coaching
Amanda's Book: https://www.amandamckinney.com/book

200 episodes! What a journey it's been to create and publish 200 episodes on this podcast. From the nerves of getting started, to excitement of interviewing guests I admire, to finding the systems that work for me, it's been quite a wild ride in the past few years. And I'm sharing it all in this episode: 

My podcasting journey
Lessons learned 
The future of the podcast 

Resources: 
All podcast episodes: https://pod.link/1473751874
Amanda's Website: https://www.amandamckinney.com/
Amanda's Coaching Options: https://www.amandamckinney.com/coaching
Amanda's Book: https://www.amandamckinney.com/book

Do you want more as an entrepreneur? Chances are you do and guess what? That's okay! You can be grateful for what you have and also want more. The key is to understand what your 'more' is so that you can pursue it in your life and career. My guest Molly Asplin shares how she transitioned from corporate to entrepreneurship and still pursues 'more' every day while staying grateful for all she has currently.

In this conversation we cover: 

Molly's story of transitioning from corporate to entrepreneurship 
The difference between contentment and complacency
Identifying what your 'more' is so you can it can be pursued
Books that help you focus and make traction in your business 

Resources Mentioned:
All podcast episodes: https://pod.link/1473751874
Amanda's Website: https://www.amandamckinney.com/
Amanda's Coaching Options: https://www.amandamckinney.com/coaching
Amanda's Book: https://www.amandamckinney.com/book
Molly's Website: https://mollyasplin.com/
Molly's Instagram: https://www.instagram.com/molly.asplin/ 
Molly's Podcast: https://mollyasplin.com/dream-it-do-it-podcast/
The Big Leap by Gay Hendricks: https://bookshop.org/a/81920/9780061735363
Essentialism by Greg McKeown: https://bookshop.org/a/81920/9780804137386 
The One Thing by Gary Keller: https://bookshop.org/a/81920/9781885167774

Behind the scenes of my new book 'Why Not You? An Accidental Entrepreneur's Guide To Success" The book is officially out into the world and I want to share all about it with you. In this article I'm taking you behind the scenes of why I wrote this book, what it's all about, and the incredible journey that led me here.

You can grab your copy most places books are sold or you can go to amandamckinney.com/book to find all the links. 

You're Invited! To my absolutely free pep talk: Permission To Prosper. I'm sharing a few concepts from my book with a heavy dose of encouragement that you can hit replay on anytime you need it. It's happening live on Friday, July 14th but the replay will also be available. Join for free at amandamckinney.com/peptalk 

It's okay to change things in your business. As a matter of fact, it's critical to your business success that you do evolve. If we don't adapt to our customers, our business will go under and so we have to navigate change with confidence. But change is hard so in this episode I share: 

The changes I've experienced in entrepreneurship
A BIG change I recently made (with lots of feelings)
Why we resist change so much as humans
How to navigate change with confidence 

Resources Mentioned: 
Psychology Today Article: https://www.psychologytoday.com/us/blog/the-truisms-wellness/201701/why-we-resist-change  
Calm Blog Post: https://blog.calm.com/blog/navigating-change  
Define Success Free Resource: https://www.amandamckinney.com/success
All podcast episodes: https://pod.link/1473751874
Amanda's Website: https://www.amandamckinney.com/
Amanda's Coaching Options: https://www.amandamckinney.com/coaching
Amanda's Book: https://www.amandamckinney.com/book

If you have lots of ideas but not a lot of progress happening in your business, this episode is going to help you change that. My guest, Brionna Ned is a self-proclaimed multidimensional misfit with multiple businesses to allow her freedom in entrepreneurship. It's possible to have it all but it's not possible to pursue it all at the same time and Brionna shares how she approaches being a multipassionate entrepreneur and the #1 question that will help you make decisions.

In this conversation we cover: 
The 30,000 ft view of Brionna's 3 business's
Finding the common thread with all your passions
How to identify the one thing to focus on so you can make progress
Embracing the evolution of your business as things change

Resources: 
Define Success Free Resource: https://www.amandamckinney.com/success
All podcast episodes: https://pod.link/1473751874
Amanda's Website: https://www.amandamckinney.com/
Amanda's Coaching Options: https://www.amandamckinney.com/coaching
Amanda's Book: https://www.amandamckinney.com/book
Brionna's Instagram: @https://www.instagram.com/the_everyday_lawyer/ 
Brionna's Twitter: @BrionnaNed
Brionna's Websites: https://www.theeverydaylawyer.co, https://www.brionnaned.com