If you're feeling the need to shut down an offering in your business but you're not sure how, this article is for you. My guest, Emily Aborn, shared her story with me on how she took a paid membership and turned it into a free community and didn't lose her business in the process. On the other side of following her intuition with her offering was a successful business on her terms. 

In this episode we talk about: 
Creating an offering that your audience wants 
Noticing when it's time to shut the offering down 
Communicating the 'shut down' message to paying customers 
Tactically, how to deal with the finances of shutting down an offering 
How your definition of success comes into play 

Guest Resources: 
Website: www.emilyaborn.com
Facebook: www.facebook.com/groups/shebuiltthis
LinkedIn: www.linkedin.com/in/emilyaborn
Instagram: www.instagram.com/emilyaborn

Learn More / Work With Amanda: 
Website: www.amandamckinney.com/
Podcast Show Notes: www.amandamckinney.com/podcast
Order My Book: amandamckinney.com/book 

I don't want you to get to the point where you feel you have to "burn it down" when it comes to your business. In the last few years there have been several "big" online entrepreneur names that have shut down their businesses completely. I respect them for doing what they needed and wanted to do but my goal is help you build a business of your dreams and not your nightmares so let's get ahead of this for you. 

Instead of hitting the point where you shut it all down, you can take intentional action now to prevent this drastic shift. It's all about getting clear on how you define success and what enough is for you. These things help you stay grounded in what you want so you don't get swept up in the online chase for more. 

In this episode I'm sharing the questions you can ask yourself to prevent this from happening and what's coming up on the podcast in the next few weeks to help you support you through this further. 

Read the show notes at amandamckinney.com/podcast
Get one-on-one support at amandamckinney.com/coaching 
Order my book at amandamckinney.com/book 

By my definition, an Accidental Entrepreneur is someone who stumbles into entrepreneurship by following a passion or a hobby. What it doesn’t mean is that they are doing everything by accident. I know you’re intentionally taking steps to create the business of your dreams. The word accidental describes how you arrived at entrepreneurship, not how you will navigate it.

In this episode I’m sharing more on who an Accidental Entrepreneur is and what it looks like. Plus I’m reading a sneak peek from my book - Why Not You? An Accidental Entrepreneur’s Guide To Success. You can grab your copy at http://amandamckinney.com/book

Show notes available with all links mentioned here:
https://www.amandamckinney.com/podcast

We all struggle with it...Imposter Syndrome. There isn’t anyone immune to this and interestingly enough, the more achievements we have, the more this is likely to creep in and this is especially common when we become an entrepreneur. Thoughts like “I need more education” or “who am I to...” will often pop into our minds as we start to create offerings and sell them.
However, as an Accidental Entrepreneur, you’re on a mission to create a business that integrates into your life so you can live joyously and Imposter Syndrome doesn’t fit into that. So we need to combat these thoughts with something else and my guest today, hypnotherapist and intuitive subconscious mindset coach, Jenna Holloway, shares that your intuition can help you with this.

Resources Shared:
- http://www.amandamckinney.com/podcast
- Psychology Today Definition: https://www.psychologytoday.com/us/basics/imposter-syndrome
- Jenna’s Website: http://www.jennaholloway.com
- Bigger Than You Podcast: https://podfollow.com/1610991762  
- Jenna’s Instagram: https://www.instagram.com/iamjennaholloway/
- Jenna’s TikTok: https://www.tiktok.com/@iamjennaholloway

Show notes available with all links mentioned here:
https://www.amandamckinney.com/podcast 

We all get caught up in what we feel like we "should" be doing as business owners and this is especially the case when it comes to marketing. 

We "should" be posting more on social media 
We "should" be emailing on a consistent basis
We "should" offer ____ in our business 

Learn more at amandamckinney.com/podcast 

We can all get trapped in the "should" game and eventually burn out because if we follow the shoulds, we will try and do too much. In this episode Samantha Harrison and I talk about how this plays into our business and how to navigating the feelings of "should". 

*If you're a yoga teacher looking to branch into Corporate Yoga, Samantha is the founder of Online Corporate Yoga Teacher Training and applications are open now (March 2023). I'm a guest expert in her training and this audio is from one of the conversations we had inside her training. I highly recommend applying and learning from her so you can grow your business through offering Corporate Yoga. https://www.teachcorporateyoga.com/ 

Let's talk repurposing content. You know what it means but maybe you're unsure about the idea overall. Will it really work? Will people know it's happening? 

The questions are valid but it's important to remember that people often don't even see/read/hear our content the first time so when you repurpose, you're giving them another chance to see it. To prove this, I'm sharing my student, Dominque's story about how repurposing content led to thousands of new views!

Learn more at amandamckinney.com/podcast

As an entrepreneur who's trying so hard to grow your business, you're likely creating content and have wondered "do I have to do this forever?"

Good news...you don't have to be stuck on the content-creation hamster wheel! You can get off that wheel by repurposing your already-created content and I'm going to show you how. In this episode I cover: 

Why creating content will help your business 
How to get started with creating content 
How to repurpose your already-created content 

Learn more at www.amandamckinney.com/podcast

Do you struggle with the idea of niching down in your business? If so, you're not alone. The idea of choosing just one focus is difficult and can feel very constraining for many of us but it is helpful overall. I do my best to share ways you can arrive at a niche, even for just a season of your entrepreneurship journey and this episode is a new, unique way of arriving at your niche. 

This example is one from my student, Tess Jewel-Larsen, who found her niche when she hired help in her business. By taking this step of getting support, she gained insight and defined her niche. 

Tess shares how everything she's done up to this moment has helped her and that defining her niche feels right in this season of business but it likely wouldn't have even just 6 months ago. We talk through the path of entrepreneurship and how content and coaches come into play along the way. She shares her story openly and I know it will help you see niching in a new way. 

If you'd like support like Tess shares in this episode, I'd love for you to join Thrive. Be sure to get on the waitlist for the next time the doors are open. 

Resources Shared In This Episode: 
Episode #170 with Mike Michalowicz
Episode #107 with Kate Ahl
Thrive - Join the waitlist today at https://www.amandamckinney.com/thrive 

In these Success Story Shorty's I want to highlight success stories of all kinds and the first one I'll share is from one of my students. Rosemary's success was in trying something new and by doing that she gained: 

A full heart from the connections themselves 
A confidence and energy boost 
Validation of the offering idea she had 
Key talking points that she hadn't thought to showcase 
A referral for her program to get it in front of 1200 potential students 

When we're willing to give something a try, you just never know what success will come from it. 

In this episode I reference a workshop that you can find at https://www.amandamckinney.com/workshop 

Show notes for this episode can be found at: https://www.amandamckinney.com/podcast 

Feeling a lack of focus lately? You're not alone in this so in this episode I'm walking through the reason that we lose focus as well as sharing tools to use to help focus.

I'm sharing resources from the Huberman Lab Podcast, the book Deep Work by Cal Newport and several tech tools that have been proven to be helpful for many people.

The journey to finding focus as an entrepreneur is a personal one and will take time but there are some tips and tricks you can pick up along the way to make it a little easier.

Resources:

https://www.amandamckinney.com/podcast
Huberman Lab - Podcast Episode "Focus Toolkit" - https://hubermanlab.com/focus-toolkit-tools-to-improve-your-focus-and-concentration/
Huberman Lab - Sleep Toolkit: https://hubermanlab.com/toolkit-for-sleep/
Binural Beats Apple App: https://apps.apple.com/us/app/brainwave-35-binaural-series/id307219387
Binural Beats Android App: https://play.google.com/store/apps/details?id=net.luizmello.brainwaves&hl=en_US&gl=US
Meditation App: https://www.reveri.com/
Deep Work by Cal Newport: https://bookshop.org/p/books/deep-work-rules-for-focused-success-in-a-distracted-world-cal-newport/8339760?aid=81920&ean=9781455586691&listref=business-books-50aba692-5ff2-4271-879c-88902d37d6cb
Meditation Study: https://www.sciencedirect.com/science/article/abs/pii/S016643281830322X?via%3Dihub