The Unconventional RD Podcast

No matter what year it is, people always ask, "What's better for growing my audience? Blogging or social media?"

And it's a good question given the MYRIAD of options we have out there for content creation!

In this episode, I'll walk you through the pros and cons of both blogging and social media...

But even more importantly, I'll give you some questions to ask yourself to figure out the best platform for YOUR unique business.

(Cause that's what matters, right??)

Enjoy!

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the notes for this episode at: www.theunconventionalrd.com/social-media-vs-blogging

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

If you've ever wondered how to get started in the world of online group programs and leveraged income streams, THIS is the episode for you.

Today I'm talking with dietitian Stephanie Clairmont, founder of The Leveraged Practice.

In this episode, you'll learn:

• The biggest benefits of adding a virtual program to your business
• Special considerations for running a group program specifically in the health space
• Exactly how to get started so you can avoid many of the most common pitfalls new program creators make

Along the way, Stephanie and I go down a lot of juicy rabbit holes and she shares tons of helpful insights from her own experiences and those of her students. I know you'll really enjoy this episode!

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the show notes for this episode at: www.theunconventionalrd.com/episode066

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

Gah, I FINALLY launched my evergreen sales funnel to the world and it feels freaking fabulous!!

In the 1st week of it being open to my current audience, I was able to earn $84k in revenue.... like WHAT?? Definitely my best launch EVER.

So what do I think made THIS launch so successful??

And what, exactly, did the stats look like? How many people watched my masterclass? What % bought? How did I market to my audience? And what's next now that the funnel is open?

In this episode, I'm walking you through 10 things I did to improve my sales process and revealing ALL the numbers (including the profit margins) for this launch.

This is a super fun and insightful episode, so I hope it inspires you to dream big with your online business ventures :)

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the show notes for this episode at: www.theunconventionalrd.com/episode065

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

If you've ever heard people say that dietitians are under-respected and under-paid or that you should never enter dietetics if you want to earn good money, this episode is for you!

Today I'm talking with dietitian and money-mindset expert Christine Dyan Thomson.

In this episode, you'll learn:

• What "money mindset" really means...
• Examples of ways that dietitians struggle with money mindset
• Where these blocks come from and how to work through them
• How to tell if your money mindset is improving
• 3 KEY things you should do after listening to this episode

I don't have much experience in the mindset realm, so I let the conversation with Christine flow where it may. Hope you take away some juicy tidbits :)

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the show notes for this episode at: www.theunconventionalrd.com/episode064

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

In this episode I'm discussing: The #1 reason why people say they don't have a blog. The ACTUAL reasons why they don't have a blog. 3 ways you can start blogging WITHOUT it taking over your life. Join us for a FOLLOW UP conversation inside my FB group right here: https://www.facebook.com/groups/TheUnconventionalRD/

Find the show notes for this episode at: www.theunconventionalrd.com/episode063

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

When it comes to growing an audience online, most people's brains instantly go to social media...

But guess what?

That is NOT the only (or even the best) way to gain a following!

You CAN grow a ginormous audience...

... WITHOUT showing up on video or stories or reels every day.

... WITHOUT coming up with endless piles of witty, engaging, content day in and day out.

... WITHOUT bouncing around pointing at words that pop up on your screen or dancing.

(And no shame, if you love that stuff, I just know it's NOT for everyone!)

​ ​If you're interested in another way to grow your following, check out today's episode where I share:

+ What the "treadmill effect" is and why you need to avoid it at all costs.

+ A NEW way of creating content that will transform the way you think about building an audience online.

+ ONE quick check to see if you're missing out on this FREE way of getting more eyeballs on your brand.

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the show notes for this episode at: www.theunconventionalrd.com/episode062

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

I'm BACK from a mini podcasting hiatus! Hooray!

Find out where I've been the last 2 months, then dive into a discussion about:

• The 3 types of blogging business models that wellness professionals can use.
• Why it is ESSENTIAL to know which model you fit into BEFORE you create any content.
• How BLOGGING can be used to mega-expand your audience (and revenue) for each business model.

I know you'll love this one!

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the show notes for this episode at: www.theunconventionalrd.com/episode061

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

Since I'm currently recovering from surgery to repair 2 broken fingers, this week I'm sharing an excerpt from my Make Money Blogging course!

In this episode, I'm sharing a few quick, actionable tips for maximizing your ad revenue on your website.

From the way you format your content and website, to the types (and locations) of ads you choose to place on your site, take a listen to see if you're following current best practices!

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the show notes for this episode at: www.theunconventionalrd.com/episode060

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

As you probably know, I've been HARD at work recently, setting up the bones of my new evergreen sales funnel.

In this episode, I'm sharing:

• Exactly what my funnel looks like behind the scenes.
• What tools I'm using to make it happen.
• How much money it cost to set up this funnel.
• How I hope going evergreen will transform my business (and income).
• Advice for people interested in creating their own sales funnels.

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the show notes for this episode at: www.theunconventionalrd.com/episode059

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

If you've been listening to this show for a while, you already know how much of a fangirl I am for the online marketplace RD2RD.

It's basically a website where dietitians can sell their handouts, presentations, and tools to each other without having to handle all the annoying tech stuff!

It's just such a wonderful and innovative idea, and SO beneficial to our profession, that I get excited every time I talk about it.

And TODAY, I'm lucky enough to be chatting with the founder of RD2RD, Megan Boitano.

Megan shares with us:

• The origin story of RD2RD
• How she took it from just a great idea to an actual functioning website (and how she got her first users)
• How the real-life growth of the company compared to her original expectations
• What she'd do differently if she had to start over

Plus:

• How selling on RD2RD can benefit nearly any dietitian, whether you're an entrepreneur or working full time
• Why buying resources on RD2RD is better than just trying to find stuff via Google searches
• The secrets to being one of the top-selling vendors on the site
• Plus helpful resources for people interested in getting started on RD2RD

I just had such a great time chatting with Megan. I hope you enjoy this interview!

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the show notes for this episode at: www.theunconventionalrd.com/episode058

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.