As you probably know, I've been HARD at work recently, setting up the bones of my new evergreen sales funnel. 

In this episode, I'm sharing:

• Exactly what my funnel looks like behind the scenes.
• What tools I'm using to make it happen.
• How much money it cost to set up this funnel.
• How I hope going evergreen will transform my business (and income).
• Advice for people interested in creating their own sales funnels.

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the show notes for this episode at: www.theunconventionalrd.com/episode059

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

If you’ve been listening to this show for a while, you already know how much of a fangirl I am for the online marketplace RD2RD.

It’s basically a website where dietitians can sell their handouts, presentations, and tools to each other without having to handle all the annoying tech stuff!

It’s just such a wonderful and innovative idea, and SO beneficial to our profession, that I get excited every time I talk about it.

And TODAY, I’m lucky enough to be chatting with the founder of RD2RD, Megan Boitano.

Megan shares with us:

• The origin story of RD2RD
• How she took it from just a great idea to an actual functioning website (and how she got her first users)
• How the real-life growth of the company compared to her original expectations
• What she’d do differently if she had to start over

Plus:

• How selling on RD2RD can benefit nearly any dietitian, whether you’re an entrepreneur or working full time
• Why buying resources on RD2RD is better than just trying to find stuff via Google searches
• The secrets to being one of the top-selling vendors on the site
• Plus helpful resources for people interested in getting started on RD2RD

I just had such a great time chatting with Megan. I hope you enjoy this interview!

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the show notes for this episode at: www.theunconventionalrd.com/episode058

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

If you’ve ever wondered how dietitians get featured on news shows, on the radio, in magazines, or quoted on websites, THIS is the episode for you.

Today I’m talking with dietitian and media expert Bonnie Taub-Dix.

In this episode, you'll learn:

• How traditional media differs from “social media”
• Ways dietitians can be featured in traditional media
• How to turn media features into business opportunities
• Whether you need any special experience to start working with the media
• How to stand out amongst the crowd and become a go-to resource
• Bonnie’s best tips for getting into media work

I don’t have much experience in this realm, so it was really helpful to hear all of Bonnie’s real-life tips, stories, and advice!

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the show notes for this episode at: www.theunconventionalrd.com/episode057

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

Today we're talking about the latest digital marketing news :)

Stay abreast of trends and updates, hear my thoughts on current events, and get actionable tips and insights for your business.

In today's episode, we cover:

• Changes in how Core Web Vitals are measured (and why you should care)
• New types of video now included in Google Short Videos
• 40% reduction in featured snippets since Feb 19th
• Improved Google Web Stories metrics in Google Search Console
• How the passage-based ranking roll out impacted search results
• The rise of "social audio"
• Spotify experimenting with podcast monetization
• LinkedIn developing a freelancer marketplace
• Easier ways to share Amazon Associate links on mobile

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the show notes for this episode at: www.theunconventionalrd.com/episode056

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

This week I’m chatting with Jenna Gorham - dietitian and founder of a new platform, The RD Link, that connects dietitians with brands. 

So if you’ve ever thought about working with brands, this is the episode for you!

In today's episode, you'll learn:

• How Jenna came up with the idea for The RD Link
• How she actually built the platform
• How dietitians and brands can connect with each other
• Ideas for utilizing brand work in your business
• How to stand out when reaching out

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the show notes for this episode at: www.theunconventionalrd.com/episode055

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

I've been HARD at work behind the scenes preparing for the launch of my evergreen sales funnel. 

And as a part of that process, I made some MAJOR changes/upgrades to my sales page. 

I mean, my previous sales page is what I would describe as "fine"... but this new one is simply fabulous. 

And it wasn't super intuitive for me to understand WHAT I needed to change to take my page from kinda ho-hum to hella good. 

So in this episode, I'm walking you through 10 tweaks that will instantly improve your sales page. 

This is a super fun and actionable episode, so grab some pen and paper before pressing play :) 

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the show notes for this episode at: www.theunconventionalrd.com/episode054

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

Have you ever tried to write copy for your social media, sales pages, or whatever, and felt like what comes out of your fingertips is kind of bland, dry, and just not very compelling??

Well, today I am talking with the one and only Tamara Melton, also known on Instagram as The Storytelling Dietitian.

She’s here to help us understand how telling STORIES in our business can boost our connection with our audience, hold people’s interest more effectively, and ultimately increase conversions as well.

In today’s episode you’ll learn:

• What storytelling means in the context of business and entrepreneurship.
• Examples of how online business owners can (and should) be using stories.
• Why telling a story can sometimes be difficult for us, and how understanding what makes a good story can make it a bit easier.
• How to tell whether storytelling is having a positive impact on your business.
• A bunch of really helpful resources for learning how more about storytelling!

Let’s get into it!

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the show notes for this episode at: www.theunconventionalrd.com/episode053

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

This is a podcast first! In this episode, I’m speaking with a real life attorney, Sam Vander Wielen :)

Sam is here today to walk us through exactly what we need to do as online business owners to stay legally protected.

In this episode you'll learn:

• How to choose the right entity structure for your business.
• What to do to stay legally protected from day one.
• The benefits of being taxed as an s-corp.
• What else you need to do to get your ducks in a row.
• The legal policies you need on your website.
• What to focus on as you grow your team and offer more services.

Get out some paper for this one, you’ll want to take some notes!

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the show notes for this episode at: www.theunconventionalrd.com/episode052

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

• The benefits of becoming a CEU provider.
• The different types of activities you can get approved.
• How live events differ from self-study events.
• Exactly what you need to do to complete the CEU application process for each type.
• Plus behind the scenes insights and tips from my own experiences.

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the show notes for this episode at: www.theunconventionalrd.com/episode051

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

This week’s episode is a REALLY good one.

I’m chatting with dietitian Susannah Juteau about using virtual summits to grow your brand and email list.

Susannah runs a private practice and by hosting and running her own online summits, she was able to network with dozens of other wellness professionals, establish herself as a leader in her niche, AND add thousands of people to her email list/grow her clientele.

And the best part is - you can do ALL of this too, even if you are starting from absolute zero with no email list or audience of your own.

In this episode you'll learn:

• What virtual summits are.
• How they can help grow your business.
• Whether summits should be free or paid.
• How many speakers are usually involved.
• How to coordinate all the interviews.
• The tech behind running a summit.
• Tips for getting attendees.
• How to leverage your new-found audience to grow your business.

Get some pen and paper out for this one, I know you’re going to want to take notes!

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the show notes for this episode at: www.theunconventionalrd.com/episode050

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.