Is email marketing on your "to do" list for 2021??

If so, then this episode will be right up your alley.

I’m giving you ideas for easily dipping your toes into email marketing.

We’re NOT talking about fancy list segmentation, targeted email sequences, or sales funnels here.

We’re simply talking about BROADCAST emails - emails that regularly go out to everyone on your list.

So if you haven’t sent any emails to your list yet, I hope this is the motivation you need to stop over complicating everything and just get started!

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the show notes for this episode at: www.theunconventionalrd.com/episode049

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

Okay, I am REALLY excited for this episode.

I got to interview Kamal Patel, one of the founders of Examine.com - a super awesome website that reviews research on nutrition supplements and organizes all the evidence into easy to read summaries and tables.

Tons of dietitians and healthcare professionals reference their site all the time, they get over a million visits to their website every month, and I just have to pinch myself that I had the opportunity to do this interview for the podcast.

In this episode you'll learn:

• How the idea for Examine came about.
• What the Examine.com team looks like.
• How the business runs behind the scenes.
• How their monetization strategies have evolved over time.
• What they did after being hit by a major Google algorithm update.
• Where they see things going in the future.
• The biggest lessons learned from running a hugely popular website over the last 9 years.

I just love hearing about the origin stories of some of the biggest nutrition businesses. I hope you enjoy it too!

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the show notes for this episode at: www.theunconventionalrd.com/episode048

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

With 2020 coming to a close, it's time to set our sights on the upcoming year.

In this episode, I'm sharing 7 digital marketing trends to watch in 2021. 

After listening, you'll be WAY ahead of the curve and won't get caught off guard by the changing online landscape.

Cheers to a happy and prosperous new year!

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the show notes for this episode at: www.theunconventionalrd.com/episode047

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

Have you ever wondered what it's like to work in the nonprofit world? Have you considered STARTING your own nonprofit some day?

In the episode, I chat with dietitians Ashley Carter and Jasmine Westbrooks about their experience launching the nonprofit EatWell Exchange.

In this episode, you'll learn:

• How Jasmine and Ashley came up with their nonprofit idea
• How a nonprofit differs from a for-profit business
• The specific steps to found a nonprofit
• Creative ways to raise money for your cause
• How to pivot your fundraising due to the pandemic
• Ashley and Jasmine's best advice for aspiring nonprofit founders

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the show notes for this episode at: www.theunconventionalrd.com/episode046

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

Do you have an email list, but feel frustrated with slow growth?

Well, in this episode you'll learn about 10 simple email opt-in offers you can use to kickstart your list growth ASAP.

These are tried and tested strategies being used in the internet marketing world right now. 

After you listen, pick ONE of these exciting methods and implement it in the next 2 weeks. You'll be so happy you did!

Want to learn more about using email to grow your business? Check out my email marketing course!

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the show notes for this episode at: www.theunconventionalrd.com/episode045

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

Alright folks, we're trying something new today! Today we're talking about the latest digital marketing news :)

Stay abreast of trends and updates, hear my thoughts on current events, and get actionable tips and insights for your business.

In today's episode, we cover:

• The latest announcements from Google Search
• What's going on with Google indexing bugs
• New opportunities for Web Stories
• New SEO analytics in Google Podcast Manager
• The release of Google Analytics 4
• Experimenting with Microsoft Clarity
• The renaming of G-Suite
• New upcoming tools for Facebook group admins
• Increased time limits for IG live

Let me know what you think about this new format! I had a lot of fun putting this one together <3 

(This concept was inspired by one of my favorite podcasts, Authority Hacker, who also publishes episodes on current events!)

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the show notes for this episode at: www.theunconventionalrd.com/episode043

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

ARE YOU READY TO BE SERIOUSLY INSPIRED???

Good, because in this episode, dietitian Melissa Groves-Azzaro shows us exactly how she generated more than $60,000 in sales during her latest course launch. 

You'll learn:

• How Melissa became interested in online courses.
• The exact steps she took to create and launch her course.
• The tech and time investment involved.
• Where the majority of Melissa's sales come from.
• How she launched the course multiple times, improving after each launch.
• How to know if/when YOU might be ready to launch an online course.
• Top 3 recommendations for dietitians interested in creating online courses TODAY.

After this episode, I hope you are super-energized about the world of online business and inspired to possibly create a course of your own.

{Remember, if Melissa can do it, SO. CAN. YOU.}

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the show notes for this episode at: www.theunconventionalrd.com/episode042

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

If you're brainstorming Black Friday or Cyber Monday sale ideas for your business, then this is the episode for you!

We review 16 highly effective Black Friday sales tactics that you can use to excite your audience and generate more sales. 

Even if you don't have a product of your own yet, there are ideas for you in this podcast as well!!

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the show notes for this episode at: www.theunconventionalrd.com/episode041

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

Do you get anxious when posting online?

Are you uncertain about “saying the right thing” and potential backlash or criticism you may receive?

Does this anxiety hold you back from getting visible online and growing a meaningful following?

In today’s episode, I’m chatting with dietitian Alissa Rumsey, weight inclusive dietitian and coach to future RD entrepreneurs (and all-around badass).

Alissa has been working in the online space for quite some time and she is someone I look up to as a role model for having a clear and effective voice online.

In this conversation we discuss:

• What it means to have a voice online.
• How to tell whether you are actively expressing your voice.
• Tips for finding and refining your voice.
• Why speaking up can feel so hard sometimes.
• How to protect your energy when you spend so much time online.
• Why it’s totally worth the effort to do this work and start becoming more vocal online.

I had such a great time chatting with Alissa, so let’s dive in!

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the show notes for this episode at: www.theunconventionalrd.com/episode040

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

But in today’s episode, I’m chatting with dietitian Jen Hernandez, about the SLOW build to entrepreneurship.

Jen shares the story of:

• How she gradually grew her side income streams before leaving her full-time job.
• Why she chose this path to entrepreneurship.
• What her most successful income streams are and why.
• How she knew when the time was right to leave her job.

I hope this conversation can help normalize the gradual road to starting a business!

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the show notes for this episode at: www.theunconventionalrd.com/episode036

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.