From viral fame to real-life risks—what's really happening behind the scenes of child influencer culture?

This week, we dive into the world of kidfluencers, the adorable children taking over your feeds - and the dark side that no one’s talking about.

Inspired by Netflix’s Bad Influence: The Dark Side of Kidfluencing, we chat about Piper Rockelle’s rise to fame, what happens when your childhood becomes content, and whether kids can truly consent to a public online life shaped by likes and brand deals.

But it’s Part Two that takes a chilling turn.

We explore the real-world consequences of putting kids online:

• Why some innocent videos—like a child eating a banana—get millions of saves
• How predators are hiding in plain sight, using social platforms to source and share child content
• And the disturbing stat: 60% of child sexual abuse material now comes from legally uploaded, everyday content

We ask the hard questions:

What are we really posting? Who’s watching? And should kids be on social media at all?

This isn’t just a parenting conversation - it’s a cultural reckoning.

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