Sell in Person, Scale in Writing In today’s episode, I want to make you aware of the difference between selling in writing vs. selling in person. The biggest reason for this difference is that the real power of salesmanship comes from the personal connection with your audience. When you are able to interact with another ... Read more

Understanding the Sales Process Is the Key to Scaling In today’s episode, I’ll cover another sales-related topic: how to effectively start sales conversations. Not many people know how to do this. As a result, most conversations end before they even start. If you can’t pull in the right people, there won’t be any sales. It ... Read more

Do You Want People to Like You or Do You Want to Make Money? In today’s episode, I’d like to talk about something very important relating to sales. One mistake that many entrepreneurs make is that they consider sales to be a process of making friends. For example, they start chatting with the customers on ... Read more

How Your Business Can Change by Asking WHY In today’s episode, I am joined by Adal Bermann, founder and CEO of coach.today, a software and marketing agency helping and teaching life coaches how to attract their ideal clients. In this episode, we’ll touch on topics such as personal growth, the right mindset, and how to ... Read more

Selling Is a Transaction. Marketing Is Everything Before That.  In today’s episode, we’ll consider the sales vs. marketing debate. Many entrepreneurs mix the two together when they should be kept apart. While sales will help you gain traction in the beginning, marketing is what will ultimately help you scale your business. And that’s because the ... Read more

Use Failure as Fuel for Growth  In today’s episode, I want to teach you this highly important exercise that I practice at the beginning of every year. This exercise consists of two phases: reviewing the previous year and planning the current one. This is something that not many people do but that will set you ... Read more

Practice Gratitude and Shape Your Best Life In the last 2021 episode for the Underground Marketer, I want to talk about something that’s in theme with the season: gratitude. It’s not a subject that’s often talked about in business circles, but the idea that I want to put forward is that gratitude can make you ... Read more

Learn How to Write Great Copy From an A-List Copywriter  In today’s episode, I will engage in discussion with David L. Deutsch, a world-renowned direct response copywriter, marketing strategist, author, and copywriting coach. In addition to creating winning promotions from scratch, he often works with clients and writers behind the scenes to turn under-performing promotions ... Read more

Quantity vs. Quality  In today’s episode, I want to talk about sales. The reason why I chose this topic is that many people complain that they can’t get clients. While I agree that it’s hard to build customer loyalty, especially as a service-based business, the main mistake here is that these people worry too much ... Read more

3 Steps to Create Your Own Niche  In today’s episode, I want to teach you how to create a niche that works for you. This will help you increase your profits and grow your business. I think that finding your niche plays the biggest role in the success of your business as long as you ... Read more