What happens when you're laid off, have a newborn at home, and decide to build a business from scratch anyway?
In this episode of The Underswell, I sit down with Matt Raminick—founder of Sunnyside, a creative and marketing agency helping lifestyle brands grow through strategy, storytelling, and standout creative. Matt walks us through his unconventional career journey—from aspiring touring drummer to eComm lead at Quiksilver, Volcom, and PacSun, to agency owner. The best part? He’s still figuring it out, and he’s sharing it all as he goes.
This one’s full of perspective for career builders, creatives, entrepreneurs, and anyone wondering if now is the right time to leap. Spoiler: start before you’re ready.
How getting laid off became the push Matt neededTransitioning from brand side to agency founderWhy Sunnyside rejects the typical agency playbookWhat it really takes to grow an intentional businessLessons from action sports, music, and fast-paced industriesCultivating client trust, team culture, and creative excellenceReal talk on work/life balance and leadership in remote teamsCareer advice for early journey professionals and entrepreneurs💬 One-Liners Worth Repeating
“Start before you’re ready.”“Help others first. Always be building trust.”“Be humble, but be bold when it matters.”“Balance doesn’t always equal hours—it takes intentional energy.”“The best marketers today are part analyst, part storyteller.”“Everything takes longer than you think—and that’s okay.”“You can’t build trust without clarity and consistency.”“Be relentlessly curious. Keep showing up.”Matt’s Advice for Entrepreneurs
Don’t wait for the perfect moment—just go.Build something you’d want to hire.Find your niche, then dominate it.Delegate early and often—find the “who,” not the “how.”Be ready for the unglamorous parts (bookkeeping, HR, admin).Long-term > grind: “It’s not about hustle; it’s about building something meaningful.”Lessons for Career Builders
You don’t need to be a specialist—generalists who think cross-functionally are in demand.Culture can be built in remote teams through intentional check-ins, mentorship, and shared values.Find leaders who care about your whole journey, not just your productivity.Listen to This If You Are...
Building or considering building your own businessA marketing/creative professional navigating career pivotsCurious about starting an agency or creative studioTired of grind culture and ready for a more intentional pathSomeone who appreciates candid, real-talk career advice🔗 Connect with Matt: https://www.linkedin.com/in/mattraminick/
⚡ Explore Sunnyside: sunnysidecalifornia.com
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