The Undiscovered Metric

By Adverity

The Undiscovered Metric is a new content series produced by Adverity. Identifying and looking at key data streams businesses use to evaluate their marketing performance. Each episode consists of a

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FAQs about The Undiscovered Metric:

How many episodes does The Undiscovered Metric have?

The podcast currently has 30 episodes available.

The Undiscovered Metric episodes:

August 28, 2024 The Undiscovered Metric - S2E8 - Navigating the Complexities of Performance Marketing -Alex Sofronas
In a recent episode of The Undiscovered Metric podcast, Alex Sofronas, an expert in performance marketing and data analytics, shared his experiences and insights on the challenges and opportunities in the dynamic field of performance marketing.
Hosted on Acast. See acast.com/privacy for more information.
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26min
August 16, 2024 The Undiscovered Metric -S2Ep7 - From metrics to mastery - Tim Burr, Scopic
In this episode of The Undiscovered Metric, we speak to Tim Burr, founder and CEO of Scopic, a US software solutions firm that specializes in software development and marketing. With over 40 years of experience in the software industry, Tim is in a fantastic position to help answer this and many more questions.
Hosted on Acast. See acast.com/privacy for more information.
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25min
July 23, 2024 The Undiscovered Metric - S2Ep6 - Cutting through the noise - Jeff Coleman, Carter's
In this episode, we speak with Jeff Coleman, Leader of Digital Marketing Science at Carter’s, to find out how he brings order to chaos when finding the right metrics.
Hosted on Acast. See acast.com/privacy for more information.
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18min
July 02, 2024 The Undiscovered Metric - S2Ep5 - Maximizing impact across campaigns - David Bushell, AdGrow
In this episode of The Undiscovered Metric, we speak with someone who has witnessed this evolution first-hand. For over 15 years, David Bushell has been the Director at AdGrow, a marketing agency that specializes in pay-per-click advertising.
Hosted on Acast. See acast.com/privacy for more information.
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32min
July 02, 2024 The Undiscovered Metric - S2Ep5 - Maximizing impact across campaigns - David Bushell, AdGrow
In this episode of The Undiscovered Metric, we speak with someone who has witnessed this evolution first-hand. For over 15 years, David Bushell has been the Director at AdGrow, a marketing agency that specializes in pay-per-click advertising.
Hosted on Acast. See acast.com/privacy for more information.
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32min
June 24, 2024 The Undiscovered Metric S2 - Ep 4 - Identifying marketing campaign performance with LinkedIn
In this episode of The Undiscovered Metric, we speak with Emily Gustin, Senior Associate for Business Development at LinkedIn, to find out the latest on what marketers are looking at when trying to identify and judge their campaign performance, including with LinkedIn’s new Revenue Attribution Report. Emily has led LinkedIn’s marketing measurement and attribution partnerships in her current role for two years and has been with the company for almost six.

Hosted on Acast. See acast.com/privacy for more information.
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35min
June 13, 2024 Now, Next, Future: Agency Stories - The Tech Revolution in Marketing Agencies
Join us in this Now, Next, Future agency stories special as we talk to Jon Clarke, VP of Global Technology Solutions at Transmission, to discuss the challenges and opportunities tech is presenting to agencies across the globe.

Jon has 28 years of experience in B2B marketing on the client, agency, and vendor sides and joined Transmission about two years ago.

“I’ve got the three different perspectives of all things B2B. My last business that I co-founded was a B2B and tech platform, Cyance. Then I joined Transmission to head up the Global Service Innovation strategy, and it's been a real whirlwind.”
Hosted on Acast. See acast.com/privacy for more information.
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30min
June 05, 2024 The Undiscovered Metric S2 - Ep 3 - How LV=’s Marketers and Data Analysts Are Bridging the Gap
In this episode of The Undiscovered Metric, we explore the transformative impact of closing the divide between marketers and data analysts and speak with not one but two experts in their respective fields. Debra Kaye has been a Digital Analyst with LV= for over a decade, having previously been a Web Optimization Manager for AXA. Paul Mabb is LV=’s Marketing Analytics Manager and has a background in SEO and digital marketing.
Hosted on Acast. See acast.com/privacy for more information.
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28min
May 29, 2024 The Undiscovered Metric S2 - Ep 2 - Creating Brand Momentum - Tamsin James, CMO at MSQ Partners
In this episode of The Undiscovered Metric, we speak with Tamsin James, the new and first CMO at MSQ Partners, a next-gen group of creative, media, tech, and data agencies. In her 18 years in marketing and media, Tamsin has worked for some of the UK’s most respected creative and media agencies, including Maxus and Wavemaker.
Hosted on Acast. See acast.com/privacy for more information.
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32min
May 29, 2024 The Undiscovered Metric S2 - E1 - Gen AI - Thomas Hirschmann, CEO CoreCortex
Join Thomas Hirschmann CEO CoreCortex, where he discusses whether Gen AI is worth the hype for marketers, why you can't take shortcuts to strategy, and why you must have strong data foundations to make sure that Gen AI truly works for your business.

About The Undiscovered Metric:

The Undiscovered Metric is a content series produced by Adverity. Identifying and looking at key data streams businesses use to evaluate their marketing performance. Each episode consists of a short video interview with guests, talking about the importance of data in their role focusing on a specific data source and the different metrics they gather, including what they consider to be the “undiscovered metric”.

Find out more at www.adverity.com/blog
Hosted on Acast. See acast.com/privacy for more information.
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35min

FAQs about The Undiscovered Metric:

How many episodes does The Undiscovered Metric have?

The podcast currently has 30 episodes available.