We've been telling stories to each other for 1000's of years and we even think of our lives as a narrative so why do we have such an aversion to using storytelling in business and how can we harness this powerful tool to create a magnetic brand?

Today we are joined by Gabrielle Dolan founder of ‘Jargon free Fridays’, best selling author of several books including ‘Real Communication: How To Be You and Lead True’ and ‘The Essential Guide to business storytelling’ and brand storytelling expert and consultant.

She shares why story matters in business and how you can use it to build a magnetic brand from the inside out.

Gabrielle links:

Website - https://gabrielledolan.com/

Free storytelling starter kit - https://gabrielledolan.com/starterkit/

Books - https://gabrielledolan.com/books/

LinkedIn - https://www.linkedin.com/in/gabrielledolan/

Instagram - https://www.instagram.com/gabrielledolan.1/

Twitter - https://twitter.com/GabrielleDolan1

Facebook - https://www.facebook.com/gabrielledolanconsulting/

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Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call


------------------------

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Other Social Channels

YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00

Free Brand Development Resources

How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj

Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq

Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos

7 Steps to build an iconic brand

Here’s a deep dive into the seven-step process we use when we work on a business’s brand:
 
1. Know your audience
Understanding your audience and their struggles are crucial to building your brand. It will also give you the insight you need to motivate your audience to take action. 
 
Don’t know your brand’s target market? Look at the analytics of your social and google accounts. Engaging with your followers also gives insight into who they are and what they want from your brand.
 
2. Know your purpose
Defining your purpose drives everything you do as a brand. It solidifies who you are in the minds of your audience. In fact, it's actually your brand's superpower.

3. Be consistent
Don’t be New Coke. Inconsistency creates mental barriers that stop your audience from remembering your brand. What’s worse? It can even turn your loyal audience off your brand.
 
Consistency comes from a unified brand strategy across your marketing, design and culture.
 
4. Be different
Iconic brands swim in the opposite direction to their competition. Doubling down on what makes them distinct. Nike is the classic example of a brand that dared to be different from the start.

5. Solve your audience's problem
Use everything you've learnt about your audience in step one. Then create content, a product or service that solves your audience’s problem.
 
6. Be a storyteller
Iconic brands know how to turn their audience’s problems into engaging stories. So how can your brand turn that core emotional conflict into gold? Make your audience the hero of your brand's storytelling by taking them on a journey.

7. Have personality
Your audience won’t care about your brand if it doesn’t have personality. Whether your brand is nurturing or funny, show your personality any chance you get.

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Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call


------------------------

SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif

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Other Social Channels

YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website -

Free Brand Development Resources

How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj

Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq

Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos

Today we are joined by Anthony Tasgal a storytelling expert, trainer and brand strategist and author of the storytelling book, the inspiritorium, incitations and his new work the storytelling workbook.

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Athony's Links

The Storytelling Workbook:    https://amzn.to/3GG5uIr 

The Storytelling Book: http://amzn.to/1KA4MOQ 

Inspiratorium: https://amzn.to/2KTRKNA 

InCitations https://amzn.to/34QZwDw 

LinkedIn: https://www.linkedin.com/in/tastasgal/ 

---------------------------------------------------------------

Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call


------------------------

SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif

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Other Social Channels

YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00

Free Brand Development Resources

How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj

Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq

Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos

6 Ways to create a memorable brand experience

In this video, I go over 6 things you can do to improve your brand experience strategy to help your brand resonate with your audience, create raving fans and improve memorability.

---------------------------------------------------------------

Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call


------------------------

SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif

------------------------

Other Social Channels

YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00

Free Brand Development Resources

How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj

Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq

Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos

You have the depth of knowledge and the expertise to lead your brand into a bright future…

 Yet, if you can’t tell a good story your journey to seeing through your vision for your brand is going to be a lonely one.

 If you learn how to tell a good story, though? You’ll not only be able to motivate and inspire. You’ll have the power to bring teams together and influence your brand’s stakeholders.

 Do you want to learn the secrets to shaping minds through brand storytelling?

 Well, you’re in luck because Chris' guest this week is the creator of the ‘Story Habit' Methodology, Jamie Dixon. As a storytelling coach', Jamie's helped leaders of over 160 multinational companies master the skill of influence.

------------------------------------------------------------

Jamie's Links

Jamie's Linkedin - https://www.linkedin.com/in/mrjamiedixon/
Shaping Paths - https://www.shapingpaths.com
The Story Habit Book - https://www.amazon.com/dp/B0B6BG7J92

---------------------------------------------------------------

Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call


------------------------

SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif

------------------------

Other Social Channels

YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00

Free Brand Development Resources

How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj

Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq

Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos

5 Brand messaging tips to help you bridge the gap and resonate with your audience.

Is your brand’s message failing to resonate with your audience?
 
Your brand knows it's "why", has a great offering and years of knowledge. So why does it feel like you're speaking the wrong language?
 
You know too much…

The curse of knowledge is a very real thing and it can be hard to rid yourself of this knowledge in order to communicate with your audience.

The difference between your knowledge about your industry and your audiences is as wide as a canyon.

The only way to effectively bridge the gap is by talking to them about the problems they face and meeting them where they are.

Here are 5 things you can do to be a more empathic brand, remove the curse of knowledge and resonate with your audience.

---------------------------------------------------------------

Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call


------------------------

SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif

------------------------

Other Social Channels

YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00

Free Brand Development Resources

How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj

Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq

Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos

Today we are joined by Ulli Applebaum an award winning marketing and brand-strategy consultant with more than 20 years of experience, founder of brand strategy firm First the trousers then the shoes and author of the brand positioning workbook.

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Ulli's Links

Ulli's Linkedin - https://www.linkedin.com/in/ulliappelbaum
First the Trousers Then the Shoes  - https://first-the-trousers.com
The Brand Positioning Workbook - https://www.amazon.com/dp/B09RM46WFB/ref=tsm_1_fb_lk

---------------------------------------------------------------

Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call


------------------------

SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif

------------------------

Other Social Channels

YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00

Free Brand Development Resources

How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj

Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq

Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos

Brand Differentiation - 5 Examples of Brands That Stand Out From the Competition

As humans, we’re hardwired to notice any break from the norm. It’s one of the big reasons why some brands have staying power over others. So, here are five iconic brands that carved out an identity that's distinct in their industry:

Netflix
Netflix was so disruptive they killed off their biggest competitor, Blockbusters. Netflix also created the blueprint for on-demand entertainment. Even today Netflix are still the driving force behind innovations in entertainment.

Nike
From the offset, Nike built their brand to be different from Adidas and to inspire movement. At the time, every sporting brand under the sun was copying their biggest competitor. The Result? A simple, timeless brand inspired by "Nike" the greek goddess of victory.

Dollar Shave Club
It’s not hard to see how DSC stood out from their lacklustre competition. Refreshing in their disarming, yet witty personality and subscription-based business model. DSC was so successful that Unilever bought the brand for £1 billion after only 5 years of trading.

Zappos
Synonymous with amazing service, their customers are the heart of everything Zappos does. To ensure the right fit, everyone in their team starts off in customer service. The self-confessed customer-obsessed brand even has a 365-day return policy.

Disney
There is a very good reason why we know Disney as “The Happiest Place on Earth”... Creating a brand experience so magical, the love for Disney transcends generations. It’s hard to find another brand that has been able to build such a loyal and ever-growing fan base.

#branddifferentiation #branding #marketing #business

---------------------------------------------------------------

Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call


------------------------

SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif

------------------------

Other Social Channels

YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00

Free Brand Development Resources

How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj

Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq

Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos

You have the depth of knowledge and the expertise to lead your brand into a bright future…

 Yet, if you can’t tell a good story your journey to seeing through your vision for your brand is going to be a lonely one.

 If you learn how to tell a good story, though? You’ll not only be able to motivate and inspire. You’ll have the power to bring teams together and influence your brand’s stakeholders.

 Do you want to learn the secrets to shaping minds through brand storytelling?

 Well, you’re in luck because Chris' guest this week is the creator of the ‘Story Habit' Methodology, Jamie Dixon. As a storytelling coach', Jamie's helped leaders of over 160 multinational companies master the skill of influence.

------------------------------------------------------------

Jamie's Links

Jamie's Linkedin - https://www.linkedin.com/in/mrjamiedixon/
Shaping Paths - https://www.shapingpaths.com
The Story Habit Book - https://www.amazon.com/dp/B0B6BG7J92

---------------------------------------------------------------

Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call


------------------------

SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif

------------------------

Other Social Channels

YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00

Free Brand Development Resources

How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj

Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq

Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos

Apple Brand Strategy | Branding Case Study [Part 2] - Watch the video version - https://youtu.be/UMAkJ1lG0K0

In 1996 on the verge of bankruptcy with dwindling market share and a lackluster brand strategy that was confused about its place in the market.

Apple brought back Steve Jobs after 10 years away from the company and this is when the Apple we know today started to take shape.

In this 2 part video series, I take a look at the Apple brand strategy and how changing how the brand was perceived skyrocketed the company to one of the biggest in the world.

---------------------------------------------------------------

Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call


------------------------

SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif

------------------------

Other Social Channels

YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00

Free Brand Development Resources

How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj

Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq

Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos