You might not immediately recognise the brand name, but if you own a cat, chances are you will have bought one of their brands. Famous for their food brands, Encore and Applaws, and their cat litter 'Nature's Calling', their brands are sold in 49 markets worldwide with offices in the UK, Australia, USA and China. Jimmy has overseen their sales growth from £10m to over £100m, with a few management buy outs along the way.
In this episode, fellow accountant Jimmy talks about how taking risks, as well as having a 5 year plan, have led him to where he is now.