The Unlock with Oliver Bruce

With aspirations of becoming a dinner lady, Cathy Moseley was born into a family with very little. Poverty however didn’t stop her, Cathy forged a career in the City trading commodities. Working her way up the corporate ladder Cathy eventually decided to pack her job of 25 years in and follow her passion for food... What began as a kitchen experiment due to a diagnosis affecting her gut health turned into a flourishing healthy snack brand, Boundless Activated Snacking.
Boundless produces Amazon’s No.1 gut health snack and is stocked in the likes of Sainsbury’s, Selfridges and Holland & Barrett. Cathy Moseley doesn’t forget her working class roots, and recalls how her parents enforced a strong work ethic in her.
Gaining a rhinoceros thick skin from taking the ‘banter’ during her 25 years in the city, Cathy’s idea of success is now firmly rooted in teamwork making the dream work.
Exclusive Content –
Rob from Peter to pay Paul - https://bit.ly/3l1ufHl

Beg, borrow, try not to steal - https://bit.ly/3xfFXCO

Cock-up or Start Up? - https://bit.ly/3xhgEQM

For more exclusive content visit Oliver's YouTube - https://bit.ly/3r2CtTp

From a milkround to Cambridge University and now founder and CEO of one of Europe's largest energy providers, Greg Jackson of Octopus Energy knows a thing or two about disrupting a market.
A 21st century energy provider, Octopus put innovation and sustainability at the forefront of everything they do to drive a faster, green and cheaper solution for their customers. It’s clearly an approach that is working, as their new market valuation of $4.6bn makes them the highest valued brand we’ve welcomed onto the podcast!
As a business that puts the planet, customers and their staff first (despite not having an HR department), Oliver talks to Greg about the power of disruption, how to scale and what the future of energy might look like.
Exclusive Content –
Are you wedded to an established customer pattern? - https://bit.ly/3wOQswZ

Do you really need a Human resources department? - https://bit.ly/3qIbPic

Is your gran your target customer? - https://bit.ly/3cf7cnF

For more exclusive content visit Oliver's YouTube - https://bit.ly/31TtAkv

Closing Series 4 with a bang Oliver has hand-picked his favourite nuggets, or what he calls “the tapas of conversations” so you can recap and refresh! 
From making £1bn in a year to not paying the VAT. Oliver’s spoken with entrepreneurs long in the tooth and those just starting out. From S4Capital to MOMA Foods, UpTime to Tenzing, we’ve covered failures and successes across multiple industries. 
With ‘Season X’ launching on November 17th 2021, we kick off our new unique 52 part season with Greg Jackson, Founder and CEO of Octopus Energy. With more investment into the podcast, more marketing, more staff, more conversation, new sponsors and more innovation, we’ve episodes with the likes of Boundless Snacks, Pip & Nut, Juno, CanO Water, Lush and many more, dropping a new episode every Wednesday at 8:00am GMT for 52 weeks solidly! 
Thank you for your continued support!

For more exclusive content visit Oliver's YouTube - https://bit.ly/3woIL00

Sponsored by Coronation Wealth Management LLP. Coronation Wealth Management, an Appointed Representative of St. James's Place Wealth Management, provides a wide range of services to their clients to help them build, grow, protect, or preserve their wealth.

In this episode we go deep into the revolution that’s sweeping the world, that of theOat Milk revolution.
Founded in 2006 by Tom Mercer from a stall at Waterloo East and now, over adecade on, MOMA Foods has recently won a great taste award for it’s oat milk barista edition.
Tom, whose market research strategy was nothing short of ingenious, discovered 4years after MOMA’s founding in 2010 that he had MS and incidentally lost vision inone of his eyes. This however didn’t stopped Tom from growing a multimillion-poundbusiness and kicking on.
So, from humble beginnings on a market stall in East London, is Tom the Lord Sugarof the Oat world?
Exclusive Content –
Traffic cone through a window - https://bit.ly/3EwVK2C 

Passion, objectivity and planning - https://bit.ly/3mAcoZc 

Loss making for 7 years - https://bit.ly/3jUpgY7 
For more exclusive content visit Oliver's YouTube - https://bit.ly/3GwYwXq

Sponsored by Coronation Wealth Management LLP. Coronation Wealth Management, an Appointed Representative of St. James's Place Wealth Management, provides a wide range of services to their clients to help them build, grow, protect, or preserve their wealth.

Husband and wife duo Johnny and Pauline Paterson founded much loved brand Dr. PAWPAW in 2013 after their daughter was diagnosed with Eczema. Their main mission was to create multi-use products for use across everybody’s face and body. 
The brand which turnover c£5m tells Oliver how in business you can have a win-win situation, how they’re looking to scale to c£30m in the next 5 years and how opening up in the US seems like the natural next step even if they didn’t realise quite how expensive that would be… 
Pioneers of the skincare meets cosmetic movement, Dr. PAWPAW products aim to make you look and feel good whilst improving the skin and giving back, with a % of their annual sales being donated to Teenage Cancer Trust. 
Now stocked in high-street stores such as Boots, Waitrose, Sainsbury's, Superdrug, and New Look, in this podcast they share how hard it is to bring a skincare product to market and whether the death of the high-street has impacted beauty sales.

Exclusive Content –
Using UGC and TikTok - https://bit.ly/3bdoTDs

Going Stateside - https://bit.ly/3pF40JS

Why it pays to be nice in business - https://bit.ly/3pAnZt7

For more exclusive content visit Oliver's YouTube - https://bit.ly/3mauzUZ

Sponsored by Coronation Wealth Management LLP. Coronation Wealth Management, an Appointed Representative of St. James's Place Wealth Management, provides a wide range of services to their clients to help them build, grow, protect, or preserve their wealth.

From his parents having meetings around their breakfast table, Thomas Wynne was born into the world of Insurance. In 2020 the business his parents built (Kingsbridge Insurance) sold for an aggregated total £168m in total. 
In 2020, mid pandemic, Thomas Wynne decided it was a good idea to fly the nest and founded Capsule with his business partner Liam. A true disruptor in the insurance world and a business less than 6 months old at the time of this podcast, Tom is on a mission to deliver better insurance for high growth scale-ups and make insurance ‘sexy’... 
With 35,000 ‘scale-ups’ in the UK ranging from the likes of Gymshark to Monzo how do you take a business from concept to profit? With Tom’s first cohort of staff joining imminently this is an encapsulating conversation and a snapshot into the life of a true start-up.
Exclusive Content –

An unusual first hire - https://bit.ly/3APInbG
Jordan Belfort or Tom Wynne? - https://bit.ly/3aSaBIe 

Being an underdog - https://bit.ly/3BWpIMJ

For more exclusive content visit Oliver's YouTube - https://bit.ly/3nbmMFG 
Sponsored by Coronation Wealth Management LLP. Coronation Wealth Management, an Appointed Representative of St. James's Place Wealth Management, provides a wide range of services to their clients to help them build, grow, protect, or preserve their wealth.

Famed for being labeled ‘England’s leading adman’, Johnny Hornby founder of The&Partnership spoke to Oliver about how he founded and runs the now global agency. 
With some 1,400 staff, working on some of the globe's biggest campaigns it wasn’t all jets, whisky and red carpets. 
Johnny, who struggled for the first 6 months to make any sales then forgot to pay the VAT and instead bought a ping pong table. He recounts how in business the best way to learn is to “fu** it up”. 
Things improved for Johnny and his team who later successfully delivered Tony Blair’s ‘New Labour’ campaign, won contracts from Tango, Tetley and the Telegraph, sold a 49% stake in the business for £60m to WPP and was recently appointed as Chairman of Prince Harry’s charity Sentinel alongside his day job at The&Partnership. 
So, how do you take a startup with 3 blokes in a room above a phone shop to a global business with over 1,400 staff?

Exclusive Content –
I f***ed it up over and over again - https://bit.ly/3mMOJn7

Do I pay VAT or hire a PA? - https://bit.ly/3mGu8AU

Piers Morgan's global rebrand - https://bit.ly/3BEypel

For more exclusive content visit Oliver's YouTube -https://bit.ly/3Dw2ehK

Sponsored by Coronation Wealth Management LLP. Coronation Wealth Management, an Appointed Representative of St. James's Place Wealth Management, provides a wide range of services to their clients to help them build, grow, protect, or preserve their wealth.

Former Scottish footballers Mark Corcoran and Steven Robb launched their clothing line Bee Inspired as a bedroom brand in 2013. From then their social presence has grown to have nearly 1 million followers on Facebook, and 250,000 on Instagram!
With the likes of Lionel Messi and Craig David donning their streetwear designs, Oliver chats with the co-founders about why they exited the world of football and entered the fashion industry with just £300. 
Listen to this episode for lessons learned and how it’s possible to go from football to fashion successfully, but not without hiccoughs! 

Exclusive Content –
From professional footballers to clothing entrepreneurs - https://bit.ly/3CJWQHw 

How Bee Inspired was born - https://bit.ly/39HqmBh 

Using footballers as influencers - https://bit.ly/3zRvFIS

For more exclusive content visit Oliver's YouTube -https://bit.ly/3lYIv2Y 
Sponsored by Coronation Wealth Management LLP. Coronation Wealth Management, an Appointed Representative of St. James's Place Wealth Management, provides a wide range of services to their clients to help them build, grow, protect, or preserve their wealth.

Serial entrepreneur Jamie True set up his first business at the age of 17 turning over circa £6 million! Over the past 20 years Jamie founded a further 8 successful businesses and invested in 4 before launching his latest venture Uptime in 2020.
It’s clear Jamie has an entrepreneurial spirit in his blood and, despite the ups and downs, across his multiple businesses he is on an upward trajectory. No stranger to business in the face of adversity, he has a proven track record of growing technology companies from the ground up.
The UpTime app shares thousands of 5-minute Knowledge Hacks from the world’s best books, courses and documentaries. This business model offers a win-win for the app users as well as the content creators.
With the global online education market estimated to be worth $319+ Billion by 2025, is UpTime a future proof business proposition? Listen to find out.
Exclusive Content –
The most exciting project yet - https://bit.ly/3Avn2or

When your first attempt goes wrong - https://bit.ly/3lIoz4y

Jamie’s approach as an entrepreneur - https://bit.ly/39to5t2

For more exclusive content visit Oliver's YouTube - https://bit.ly/3nSKubZ

Sponsored by Coronation Wealth Management LLP. Coronation Wealth Management, an Appointed Representative of St. James's Place Wealth Management, provides a wide range of services to their clients to help them build, grow, protect, or preserve their wealth.

Popcorneur, Co-Founder and Director of Joe & Sephs, Adam Sopher didn’t follow the normal route to the kitchen. With a background in corporate businesses such as Adam Smith, Company Law International, Deliotte and Dixons, founding a gourmet popcorn company was unconventional to say the least.
But it was clearly a winning idea as now Joe & Sephs produce the self-proclaimed ‘best tasting popcorn in the world’ with over 50 flavours of popcorn, 10 caramel sauces and a staggering 40+ Great taste awards. 
Adam ‘popped’ onto our podcast to talk about how he went from founding a family business in 2010 to a turnover of £6m with products stocked in Harrods, Harvey Nichols, Waitrose, Selfridges, Wholefoods and more. Listen to find out more.

​​Treat yourself to the ‘best tasting popcorn in the world’ with 20% off! Pop to www.joeandsephs.co.uk, fill up your basket and use the code ‘SUCCESS20’ to enjoy. From Pumpkin Spice to Gin & Tonic, there’s a flavour for every palate!

T&Cs: This code is only valid when spending £12 on our website. To redeem this code please enter at checkout. This code cannot be combined with any other code or any other offer, discount or promotion offered by Joe & Seph’s. This code can only be used once throughout the duration of the promotion by the intended recipient. This code is valid on popcorn, caramel sauces, gifts and excludes subscriptions, personalised products and international shipping charges. Expires on 10/12/2021 or while stocks last. 

Exclusive Content –

Undercutting the school tuck shop - https://bit.ly/3zlfELf 

Becoming the Willy Wonka of popcorn - https://bit.ly/3EcIzVr 

Meeting Bill Gates - https://bit.ly/3lmW3VZ 
For more exclusive content visit Oliver's YouTube - https://bit.ly/2X1N0Sg

We're thrilled to be sponsored by Coronation Wealth Management LLP for the 4th series of this award-winning podcast series. Coronation Wealth Management, an Appointed Representative of St. James's Place Wealth Management, provides a wide range of services to their clients to help them build, grow, protect, or preserve their wealth.