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Karl Becker explains the sales strategy that he used to recover after a bankruptcy.
Now he has written that into a book entitled Iceberg Selling.
On this episode he explains how to take back control and improve cash flow by closing more deals which he credits with this one key principle, that he explains on this podcast with Jim James
Karl Becker , Founder and CEO at Improving Sales Performance.
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Struggling to find the right marketing agency? Behdad Jamshidi, Founder of CJAM Marketing, shares his secrets to vetting and matching businesses with agency partners they can trust. After losing 25% of his business overnight in the recession, Behdad rebuilt by focusing on lead generation and brand building. He explains how he creates a constant stream of high-quality content across platforms and nurtures authentic relationships. Key takeaways include only partnering with agencies operating for 5+ years, mapping customer journeys, and joining exclusive communities. With insights on standing out online, bouncing back after setbacks and building a personal brand, this episode is essential listening for service providers and agency-seekers alike. Discover how to find reliable collaborators so you can focus on what matters most - delighting clients.
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Are you struggling to keep brand messaging consistency as you sale creation using AI?
As Rob May explains, generative AI allows endless personalized content at scale, but also creates a massive risks.
His solution is BrandGuard, which uses AI models trained on your brand guidelines to automatically check creative assets.
Tune in to find out about the low cost browser plug in which can save your brand from being destroyed by being out of control.
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How to break the norm and challenge the stereotype? Here's how Impossibrew shook the beer industry.
Mark Wong faced health problems from drinking and realised much of his social life depended on it. He started Impossibrew to create great-tasting beers that relax you without the alcohol. After a big branding misstep, Mark focused on listening to customers to keep improving. He candidly shares mistakes and wins on social media, gaining 35k Instagram and 65k TikTok followers with just a few raw, real videos. Mark explains how they use natural nootropics to stimulate feel-good dopamine and serotonin. Now Impossibrew sells a beer every 20 seconds, with people enjoying the light buzz without the hangover. Mark offers invaluable tips for any startup on avoiding common traps like overspending on branding and the power of social media authenticity. His mission delivers a delicious alcohol-free alternative that keeps the fun without regret.
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Ever wondered what it takes to build a global franchise?
Join me in this discussion with John Prothro, President and CEO of Foot Solutions. We explore how John is building Foot Solutions into a successful global franchise business providing specialized foot care and custom orthotics.
What you will learn on this show:
- making a business an attractive franchise opportunity,
- the importance of having a proven system
- differentiation from competitors with technolgy
And lots more.
Foot Solutions operates 80 locations worldwide, serving customers with foot pain issues and promoting overall wellness through healthy footwear and custom orthotics. John explains how Foot Solutions differs from other providers through its caring, expert service model and advanced use of 3D printing and foot scanning technology.
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Before, you wasted time chasing the 80% of prospects that delivered less than 20% of your revenues. Now, you can focus 80% of your efforts on the opportunities that move the needle. Magnetically attract the right customers who understand your value, are willing to pay a premium, and pre-qualify themselves before ever engaging with sales.
Mark Osborne's new book, "Are Your Leads Killing Your Business?" create the roadmap to leverage technology and data to attract the right prospects and keep customers locked in.
For our listeners, Mark offers a FREE download of the book. Hurry - applies to first 50.
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Promised knowledge and expertise await you in our enlightening conversation with Mike Begg, the savvy CEO and co-founder of AMZ Advisers. This is a deep dive into the vast Amazon marketplace, a tour not just of the immense opportunities that it offers, but also the unique challenges it presents to brand builders and unnoticed entrepreneurs. Mike's knowledge, honed by years of experience, makes him an invaluable guide, offering actionable strategies to make your mark in this competitive market. Expect to understand the dramatic shift of product searches from Google to Amazon, the heightened competition, and the challenges of outbound marketing.
Strap in for an informative exploration into the cornerstone elements of building a successful brand on Amazon. Begg explains how his company has constructed their brand since 2015, leveraging SEO content, blog content, partnerships, podcasts, and webinars. You'll also gain insights into their content production strategy and their tactics for gaining visibility and backlinks. Mike doesn't just share his secret sauce with us, he also delves into the art of standing out from the crowd with SEO, product images, and sponsored products advertising. This episode is a must-listen for any entrepreneur searching for the right path in the Amazon jungle of opportunities.
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Struggling to convert website traffic into sales? Can't figure out your marketing funnel?
Mikael Dia increased conversion rates with his software Funnelytics. Learn how he validated demand with a free planning tool and targeted Facebook group.
This low-cost strategy gained 6,000 users and $200,000 in sales within two months. Hear why to focus on nailing product-market fit before rapid growth. Get insider tips on avoiding marketing mistakes through testing.
Need to stand out online? Mikael explains how delivering consistent value to your ideal audience is key.
Finally, hear his inspiring perseverance mindset as a bootstrapped entrepreneur.
This episode provides practical marketing strategies and an optimization mindset to turn more visitors into customers.
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Struggling to articulate your brand story?
Learn how Jackie Bebenroth helps companies find their voice. As founder of Muse Headquarters, she guides brands to reach their potential through positioning and messaging. Discover how entrepreneurs get trapped inside their businesses, unable to see their true value.
Jackie shares her "productive distancing" technique to help companies gain an outside perspective. Learn how specialization builds perception and commands higher prices. Hear an honest story of niche marketing gone wrong when assumptions met reality. Plus, insights on building a personal brand alongside your company without ego.
Key takeaways include standing for something memorable, asking strategic questions, and aligning internal and external perceptions.
Get the free Marketing Playbook here
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In this episode of The Unnoticed Entrepreneur, I have the pleasure of talking to Femi Opaneye, the brilliant mind behind Pane Ventures. We delve into his expertise in assisting startups with customer acquisition and fundraising.
Pane Ventures specializes in creating pitch decks, business plans, and financial models for startups, while also executing lead generation campaigns.
During our chat, Femi reveals his secret strategies on how to develop a business that's primed for selling, ultimately maximizing your return on your time investment. Stay tuned for some valuable insights!
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From the publisher's feed
Fellow entrepreneurs share their stories so that us so that we can build a better business.
Hi - mine name is Jim James and I'm your host. In 2019 I started this podcast to help…
If you're running a business; this show is my gift to you. It's hard enough as it is, and I hope that this podcast solves just one problem to help you on your way.
Connect with me here:
https://www.jimajames.com
https://www.linkedin.com/in/jimajames