The UnNoticed Entrepreneur

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Backlinks help improve your search engine rankings, but how do they work and more importantly, how can you get links from other sites to connect to yours?

Dave Schneider,  founder of Shortlist.io explains how to build a reputable backlink profile by building contextual, dofollow links that will increase your search engine rankings and your site’s traffic.

"ElephantDrive brought Shortlist.io's team on to help us improve our organic traffic - they've been nothing short of amazing. We work with them doing on-page SEO, guest articles around the internet and content for our own blog, and it's one of the few vendors we consider to be part of our team. A+

Within 6 months we're seeing a noticable bump in the way google looks at us, and as a result, the traffic we receive."

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Learn how taking a proactive approach to exposing the weakness in your client can drive massive media coverage. 

3x entrepreneur Prateek Panda recounts what he did to expose the security risks in a potential client in the Indian banking sector, in the hope that they would buy his Appknox solution.  He shares their response, and what happened next to the business.

This a lesson in public relations, crisis management and taking managed risks.

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This episode is a must listen for any innovator challenging dominant market players with a product which can't force behaviour change, and which needs to tread carefully between consumer trials and B2B market penetration.

Ali Wing, CEO of  Oobli, an innovative start up in California, explains how they are introducing the  world’s first sweet protein product, challenging the US$40bn sugar industry.
 
Oobli is not another artificial sweetener, but a nature-identical, plant-derived sweet protein, created through biotechnology and fermentation.

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Shipping parcels internationally from China can be a major headache for both businesses and consumers. Dealing with containers, taxes, and all the logistics involved can be incredibly time-consuming and frustrating.

Not to mention the costs involved in traditional shipping methods. It's a major barrier for businesses looking to expand their customer base and reach a global market. Plus, customers are often deterred by high shipping costs and long delivery times.

But what if we told you there's a better way?

On this episode of the Unnoticed Entrepreneur, I will be discussing Portless with Izzy Rosenzweig, the revolutionary parcel shipping solution that eliminates the need for containers, taxes, and headaches. With Portless, you can ship your parcels internationally from China, without all the hassle. Say goodbye to long delivery times and expensive shipping fees. It's time to streamline your shipping process and take your business to new heights.  Join me on this episode and discover how to transform your supply chain management. 

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As a business owner, you've put in countless hours and hard work into building your company. But what happens when it's time to step away and enjoy the fruits of your labour? Without a solid exit strategy, you risk leaving the business with little to no financial security.

You've seen it happen to other entrepreneurs, only 20% of small business owners leave the business with money in the bank. They pour their heart and soul into their business, only to find themselves cash-strapped when the time comes to move on. It's a stressful and disheartening situation that no one wants to face.

In this episode, we dive deep into creating an exit strategy with Darryl Bates-Brownsword, founder of Succession Plus, that ensures you can leave your business with money in the bank. He shares his expert advice, real-life case studies, and actionable steps to help you take control of your financial future. Don't let all your hard work go to waste – tune in to our podcast and discover how you can secure your financial freedom.

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As a small business owner, you know that the customer journey is constantly evolving. With new trends and technologies, it can be hard to keep up and create an effective marketing strategy.

Traditional marketing strategies often fall short in today's fast-paced digital world. Your small business needs a more agile approach that adapts to the changing needs and preferences of your customers.

 On this episode Professor Michael Solomon will show us how this can be turned into an strength for the entrepreneur, how small businesses have a definite advantage over larger corporations and how to create an agile marketing strategy for your small business. 

He will  share valuable insights and practical tips to help you navigate the ever-changing customer journey and achieve marketing success. Tune in now and stay ahead of the curve!

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The Chapman Brothers, Elliot and Dom, offer insights into their marketing techniques and how to embrace AI successfully. 

“A must-listen for anyone keen on making their mark.”

As a business owner, staying up to date with the latest B2B marketing strategies and techniques can be a constant challenge. It's easy to miss out on valuable information that could greatly impact your business.

In the fast-paced world of business, it's crucial to stay ahead of the game. But with countless tasks on your plate, finding the time to actively seek out valuable knowledge can feel overwhelming and stressful.

In this episode, we dive deep into the world of B2B marketing with Chapman Capital, a leading expert in the field. With their extensive experience and insights, you'll not only gain valuable knowledge and strategies that can help take your B2B marketing strategy to the next level, you will also learn how to get AI tools to do the heavy lifting and keep the human voice in your marketing. 

Don't let your business go unnoticed – tune in to the Unnoticed Entrepreneur podcast and unlock the secrets of successful B2B marketing. 

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Join us as we raise our glasses to a decade of innovation with Glue Up, a brainchild of the brilliant minds of Eric Schmidt and his partner. Walk with us down memory lane as Eric lays bare the phenomenal journey of transforming Glue Up from a modest husband-and-wife team based in Beijing to a global powerhouse spanning 12 offices and servicing over 1200 clients. Eric uncovers the magic behind how Glue Up simplifies life for organizations by automating membership management and maximizing their event, content, and community value. This is a testament to perseverance, innovation, and global success.

Life in the digital era is anything but stagnant, and Glue Up has proven just that. Through the lens of Eric, we reveal how mobile technology has woven itself into Glue Up's narrative, shaping its development and international expansion. He also elaborates on the importance of technology diversification amidst shifting political landscapes, and how the company's name change and securing the right domain played a pivotal role in their global success. We also explore the strategic role of Glue Up’s community product in preparing the company for global exposure, and how it has adapted to different mobile phone usage across regions.

The journey of Glue Up isn't just about a company's growth; it's about revolution and rebranding. Eric gives us an insider's view of how their rebranding exercises propelled the company's growth beyond events, the significance of having the right tools, and the effective marketing approaches that have propelled Glue Up onto the global stage. Discover how the shift to digital products, effective speed networking tools, and learning from investment missteps, like overinvesting in LinkedIn, have helped shape the company’s trajectory. Join us for an enlightening conversation exploring the ins and outs of building a successful global business.

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Can you navigate the twisted paths of SEO without falling into its common traps? Let our guest, Brent Jacobs, a seasoned SEO expert, be your guide! This episode is a deep-dive into the world of SEO, shedding light on its importance, functions, and costs. Brent cracks open the SEO puzzle, revealing the difference between local and national SEO, the power of Google My Business, and the forbidden art of Black Hat SEO. He even shares his entrepreneurial journey peppered with valuable resources for mastering SEO.

Ever wondered how to attract the right customers for your business? Brent comes to the rescue! He shares insights from his own entrepreneurial journey, discussing the dangers of casting a wide net for maximizing revenue, and offering tips to identify the ideal customers. Learn how to build customer trust, step out of your comfort zone, and ensure your business gets the attention it deserves. Not to forget, he also reveals the details about his free SEO guide. This episode is your golden ticket to mastering the SEO game and avoiding common pitfalls. A must-listen for entrepreneurs seeking to harness the power of SEO.

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Are you ready to amplify your business with AI? This episode has you covered! We're sitting down with creative entrepreneur, founder of Digital Surgeons, and podcast host, Pete Sena, to discuss how AI and automation aren't here to replace us, but rather enhance our performance. Pete shares valuable insights on how to harness AI and learn from your business's top performers. We delve into the sphere of content creation, learning how AI can be fine-tuned to think and write like your business's best minds. 

But we don't stop there. We also explore the vast potential of AI and automation in revolutionizing customer experiences. We'll share hands-on tips on how to leverage these technologies to automate mundane tasks and, more importantly, create personalized customer experiences. We're also discussing the balance between AI and human touch, with Pete providing an excellent example from Chewy. So, buckle up and get ready to rethink AI's role in your entrepreneurial journey. In an era where 'AI' is often thrown around as a buzzword, this conversation sheds light on the principles that will drive your lasting success. This episode is a must-listen for entrepreneurs, doers, and dreamers who are ready to unlock the full potential of AI in their business.

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