The Unstoppable Entrepreneur Show with Robyn Johnson

Building your ecommerce business has never been easier with Amazon. Today, I'm talking with multi-million dollar entrepreneur in online sales, Kevin King, of Illuminati Mastermind. Kevin has been selling for the last 20 years and keeps current with the latest changes in online marketing.

Kevin explains the necessary steps to consider when opening for business on Amazon and what you will need to begin your business and make a profit. Besides hard work and dedication, Kevin explains the many different aspects of wholesale, arbitrage, and private label selling. He describes how online business shifted from simple marketing to now using more complex, high traffic keywords that describe your product.

"It's about the products you choose and your margins; where you're happy."- Kevin King

Today on the Unstoppable Entrepreneur Show:

• The basic sales skills you need to succeed in ecommerce
• Developing skills based on the products you know the most about
• Understanding the market and capital investment required in ecommerce
• How to keep up with the latest trends in SEO marketing
• Considering cash flow as an integral part of e-commerce success
• Research strategies to launch your product's marketing campaigns
• Planning your sponsor ads to increase the most in ROI
• Focusing on one area of the selling market instead of multiple areas
• Creating a sense of life and financial goals for your ecommerce business to succeed

Kevin King's Words of Wisdom:

• Focus on one product that you can learn the ropes of the business
• Prepare to invest time and capital for your e-commerce to succeed

Resources:

• Pumpkin Plan by Mike Michalowicz
• 10X Rule by Grant Cardone

Connect with Kevin King:

• Illuminati Mastermind - live webinar training for advanced sellers
• Email: [email protected]

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How does a sole proprietor make sure they have a good foundation of tax knowledge? Business owners need a team of legal and tax consultants. Today, I'm talking with Steve Navarro and Dan Romance, tax consultants at  Green Lamp Strategies. They join me to identify the differences between tax preparation and tax planning. Steve and Dan are part of a national tax consultant and asset protection firm, Tax Saving Professionals and have been helping business owners develop tax strategies for more than 18 years.

Dan explains how essential a CPA and tax strategies are to business and emphasizes why entrepreneurs need a tax plan to protect their business and personal finances. Steve also explains the importance of knowing how to document your expenses for deductions.

"Asset protection is a really big part of any business."- Steve Navarro

Today on the Unstoppable Entrepreneur Show:

• Knowing how to use deductions in a smart way
• What are some of the deductions that are useful for your business
• Tax strategies that can maximize your investments
• How to apply the tax planning strategies to your business
• Making sense of active expense to make sound deductions
• Planning an audit with proper and adequate documentation

Steve's and Dan's Words of Wisdom:

• Plan your tax strategy as soon as the year begins
• Consult a tax strategist to maximize your hard working business

Connect with Steve and Dan:

• Text SAVE to 772-210-3735 to make an appointment and receive a free consultation
• TaxSavingsPro

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What if you have been doing business for a few years, but still you could not have a glimpse of that pot of gold at the end of the rainbow? How could this be possible if you're not earning a profit, to begin with? On top of that, how do you expect to have financial gains if you're having trouble picking out which products to offer?

These are some of the concerns of someone who reached out to me to seek help and direction for her Amazon business. She's had a background in traditional retail and has been a seller on Amazon for two years. Today, I'm going to define and explain the difference between retail arbitrage and online arbitrage, share some pieces of advice on how and where to start when it comes to choosing your products and target market, and what you should do if failure is not an option for you.

Amazon is retail upside down.

Today's Topics Cover:

• Differentiating the business models of traditional retail versus Amazon's
• Temptation for people moving from RA to online arbitrage (OA)
• Why it's important to look for products where the supply is not meeting the demand
• Things to take note of when looking for wholesale items
• Why you should start with an area you're passionate about when doing wholesale
• The biggest pitfall when buying high volume items
• How to proceed after looking into your inventory and knowing which items are profitable
• What happens during the disqualification process and why it is a must-do for Amazon sellers
• Reason hy people are having a hard time from moving from RA to wholesale
• How to find out if Amazon is indexing you for your keywords
• Steps to take for Amazon to take notice of your listings for product bundles

Resources Mentioned:

• Be the next one on the hot seat! Email: [email protected]

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Joining me today are two extraordinary people who talk about how to deal with the Amazon claims, possible suspensions, and how to proceed from a legal standpoint. Chris McCabe is a reinstatement specialist and consultant who knows how to appropriately and efficiently proceed with Amazon claims like the back of his hand. Casey Vaughn is a business owner and licensed lawyer in New York who specializes in corporate law concerns such as intellectual property (IP) defense enforcement, trade litigation, and commercial litigation, to name a few.

In today's episode, Chris talks about some of the intellectual property infringement cases that Amazon sellers deal with, reasons why sellers can get suspended, and how to determine whether a potential consultant can help you. He also gives an overview of a course he created to assist those who are considering pursuing the battle with Amazon's infringement division on their own without hiring a consultant. In connection to the points raised by Chris, Casey shares the two avenues that deal with IP infringement cases, why ignoring claims is the worst thing you can do, and how you can properly deal with them.

"Keeping in mind your ultimate goal is important in all of these situations." - Casey Vaughn

Today's Topics Cover:

• Good news and bad news about the Amazon infringement process
• Characteristics of a good lawyer who can help you with these matters
• Some basics about intellectual property that sellers need to know
• Defining the three biggest elements of intellectual property rights and how these are interrelated to one another
• Why IP enforcement is aggressive, especially with retail brands
• Benefits of hiring a lawyer that's trained and experienced in IP and trademark cases, and a consultant to help you with your appeal
• Questions to ask before deciding to hire a reinstatement specialist
• The significance of knowing if your lawyer is knowledgeable about the essential business practices and experienced in infringement cases with brands
• When to know it's time to hire a consultant and a lawyer

Three Elements of Intellectual Property Rights:

1. Patent - protects an invention
2. Trademark - protects a brand name used to identify goods or services
3. Copyright - protects original artistic or literary works (e.g. photos, jewelry design)

Check out Casey Vaughn Across the Net:

• Email: [email protected]
• Vaughn Law Website

Check out Chris McCabe Across the Net:

• Email: [email protected]
• Frustration-Free Amazon Website

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For over 10 years, Shawn Quintero has had the opportunity to work with industry leaders and top influencers in both business and ministry. He is an international speaker, coach, the author of Online Wealth for the Christian Entrepreneurs. Shawn is the founder of Wealthier You, an online training university focused on digital marketing for Christian entrepreneurs. He teaches Christian entrepreneurs, business owners, and ministry leaders how to use the internet to maximize their impact, produce wealth, and live lives of greater generosity.

Shawn joins me on the show today to share his story, why he's passionate for helping other Christian business owners and ministry leaders impact their communities through their businesses and overcoming fears and obstacles throughout the entrepreneurial journey. He also explains what it means to be an entrepreneur on purpose and with purpose as well as why he believes failing is part of the process of achieving success as an entrepreneur.

"If you are failing and making mistakes, that means you are doing something." Shawn Quintero

Today on the Unstoppable Entrepreneur Show:

• How persistence and thinking out of the box to attend a local conference impacted his business
• Networking and community building
• Knowing when to focus on growth and when to focus on systems
• Waiting for "perfect storms" vs creating your own opportunities
• Being an entrepreneur on purpose and with purpose
• How focusing on impact can produce income results
• What is purposeful prosperity
• Why you need failures to create business success
• The impact of mistaking temporary success for long-term success
• Getting comfortable with uncomfortable, facing fears, and how it allows you to continue to expand and grow

Shawn Quintero's Words of Wisdom:

• Ask for help.
• Have conversations with people who have already gone through what you are going through.

Connect with Shawn Quintero:

• Online Wealth Book
• SQ Tribe

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Cyndi Thomason is a "profit first" financial strategist and accounting professional that enjoys helping entrepreneurs without a financial or accounting background learn what they need to know to truly "get a handle" on their finances.

She joins me today to share her knowledge and insight on why it's important to use profit & loss statements and cash flow statements in your Amazon ecommerce business, the difference between the two, and how omitting one from your financial reviews can significantly impact the accuracy of your financial statements as well as scale and grow your business.

"The language of business is numbers. If you don't have the data to know how you're doing, you can't improve it." Cyndi Thomason

Today on the Unstoppable Entrepreneur Show:

• The difference between a profit & loss statement and a cash flow statement
• Why your profit & loss statements may not always match your cash flow statements
• The various ways your business financials can be tracked, utilized, and documented
• Why it's important to form a habit of paying yourself as a business owner early in your entrepreneur career
• How knowing your numbers can help you decide if you are ready to apply for a loan
• Identifying when to hire a finance specialist
• Identifying your vision for your Amazon business and planning your financial strategy to achieve your goal
• Cutting unnecessary expenses

Tips on Evaluating Your Profitability:

• Put your dues and subscription fees in one category. Evaluate this category quarterly – not yearly.
• Separate your inventory bank account from your operating cash flow account.

Resources Mentioned:

• Fundbox
• Fundera
• Anna Hill's Accounting We Will Go Courses
• Veem
• com/Profit

Connect with Cyndi Thomason:

• BooksKeep
• com/Robyn

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Chris McCabe knows Amazon better than most of us. He used to work for the company for many years evaluating seller account performance and enforcing Amazon's policies. After leaving Amazon, he became a consultant and launched his own business – eCommerceChris.com, where he teaches sellers how to think like Amazon, protect their accounts, and appeal listing restrictions and suspensions.

Additionally, Chris is the founder of Frustration Free Amazon, a digital product designed to help sellers learn the proven strategies he uses to craft appeals and create plans of action when faced with infringement claims and account suspensions. He joins me today to share his experience while working at Amazon and how he helps reinvoice the company's policies through his services and products. He briefly explains the difference between intellectual property, trademarks, and copyrights and provides tips on how to avoid infringing against a brand's rights.

"No one's out to get sellers. People are really just out to tighten up the marketplace." – Chris McCabe

Today on the Unstoppable Entrepreneur Show:

• The real reason why Amazon enforces restrictions and policies
• How these policies and restrictions benefit sellers
• Intellectual property infringement strategies and steps to seek resolution
• Examples of valid intellectual property, trademark, and copyright infringements
• What you can and cannot do with trademarked products
• Tips on working with Amazon to find a quick resolution to infringement claims
• Creating a plan of action to reinstate or avoid infringement claims and account suspensions
• Recommendations for contesting intellectual property claims
• How to vet advisors before hiring them to help you with intellectual property infringement claims and creating a plan of action

Chris McCabe's Words of Wisdom:

• Make sure your communication with Amazon is clear and concise
• Learn what Amazon expects from you in terms of details, facts, and data

Resources Mentioned:

• The Economist Guide to Intellectual Property: What it is, How to Protect it, How to Exploit it book by Stephan Johnson

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Lisa Von Sturmer was an editor for a mixed martial arts fight show, but felt that she was not living her life to the fullest. Since she wanted to do something that would have a better impact on the planet, literally, she started Growing City, the first company in North America to offer corporate organic recycling programs. For seven years now, Lisa has been into the office composting business. She is passionate about what she does especially in doing her part to make the Earth a better and healthier place to live. 

In today's episode, Lisa recalls her journey as she started Growing City. She emphasizes the significance of making peace with fear as you establish your business and encounter challenges. Lisa also demonstrates how you can stand out from the crowd, create an impact, and be memorable - especially to prospective clients and business associates - as you change your mindset about your "weaknesses," and the "no's" that you'll encounter along the way. She explains the importance of persistence, honesty, and value in creating long-term relationships both with potential business partners and probable clients.

 "Anything that you're doing today is a stepping stone to where you want to get, but you need to know where that is." – Lisa Von Sturmer

Today's Topics Cover:

• Lisa's story that allows her to relate with smaller companies competing with big ones for clients
• How Tim Ferriss's book impacts her mindset regarding pursuing her passion and starting her business
• The first step every entrepreneur can take in starting a business and then working their way backwards: having a clear vision of what they want their life to be
• Advantages of being a part of an entrepreneurial group whose members are going through the same challenges as new entrepreneurs
• How the challenges lead to a stronger team, more audience and clients, and being a better entrepreneur
• Turning your so-called "disadvantages" into advantages
• Tips and advice for entrepreneurs who are trying to face their fears and overcome the hurdles

Resources Mentioned:

• The Four Hour Work Week Book by Tim Ferriss

Check out Lisa Von Sturmer the Net:

• Growing City Website

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Are you ready for the changes that Amazon will bring regarding brand registry and brand gating? How important is it for you to deal with unresolved suspensions? What is the extent of the impact of these unsettled accounts to your business? How ready are you to proceed in case the ball starts rolling in a different direction?

In today's episode, Scott Margolius of Feedback Repair gives some significant modifications he anticipates on Amazon regarding brand registry and brand gating. He points out some expected changes that would make sellers act more like professional business owners and the right pieces of advice as retailers get started on Amazon to avoid being in a disheartening situation of account suspension. Scott also believes that as some opportunities close to some people, there are so many new possibilities in many different ways to you if you are willing to readjust.

 "You're in the right place at the right time only if you're doing the right things for the right reasons." – Scott Margolius

Today's Topics Cover:

• Changes on the brand registry and brand gating on the Seller Central site
• Comparing the way brand registry works in the past and the expected changes to come
• How the new brand registry terms of service can be beneficial to Amazon sellers
• Determining your budget and the price range you're going to offer on the platform after adding all the necessary fees for trademark, copyright, licensing, and a lot more
• Things you can learn from the big players and also what the big players can learn from the smaller ones
• The single largest risk Scott sees for sellers
• One of the biggest reasons why retailers are getting a lot of suspensions right now
• Reasons why it's important for Amazon to protect intellectual properties, the platform, and consumers
• Importance of building relationships as an authorized seller

Check out Scott Across the Net:

• Feedback Repair Website
• Email: [email protected]

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There's been many conversations within the Amazon groups and communities lately around Amazon's Brand Registry 2.0. Many sellers are concerned about what the Brand Registry changes will be and how they will impact the way they conduct the day-to-day tasks of running an Amazon business. There's been a lot of speculation about how the brand registry changes will look and how it will impact the thousands of sellers on the platform.

Today, I want to discuss some of the things we've been hearing throughout the community as well as the speculations circulating the marketplace. I also want to share with you what you should do to position your business in the best light possible, despite the registry changes, and how you can prepare your business for the pivotal changes before they take effect.

It's important for us to hold our reservations and see how it rolls out.

Today on the Unstoppable Entrepreneur Show:

• Main features of the Brand Central and the advantages for brands and sellers.
• How the new Brand Registry can help brands protect their intellectual property.
• Types of intellectual property.
• Why your brand product names should not be functionally named.
• What you can trademark.
• The ins and outs of copyrights.
• Dealing with private label sellers and patents.
• Seller's concerns about Brand Registry 2.0.

How to Protect Yourself from Intellectual Property Infringement:

1. Become an authorized seller and have permission to use copyrighted photos and text.
2. If you don't have permission, take new pictures and have new descriptions wrote. Update your listings before Brand Registry 2.0 rolls out.
3. Be sure you are not using anyone's trademark inappropriately.

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