The Unstoppable Entrepreneur Show with Robyn Johnson

Many entrepreneurs and business owners believe that the key to running a highly successful, profitable business is to have everything perfect – from their marketing campaigns to their product sourcing strategies. But what many people don't realize – especially newly emerging Amazon sellers – is that perfection is the enemy of done.

Perfection can inhibit your ability to grow your business; to take it to the next level of success.

On today's episode, I want to share with you why it's okay to let go of the mentality that everything needs to be perfect before launching your business, product, or course idea, what can happen when you stay in the rut of waiting until everything is perfect, and how you can overcome the "perfection" mentality to advance your business to the next level.

"Don't wait for things to be perfect. Go out there and take action."

Today on the Unstoppable Entrepreneur Show:

• Why perfection is not as important as implementation and progress
• How having a "perfection-focused" mindset can often lead to burnout and giving up
• Why waiting for perfection is actually giving your customers, clients, and brands a disservice
• Creating time-blocking techniques
• Triaging revenue-producing tasks
• Mapping out what actions need to be taken and what actions have already been taken
• Creating structures that you need to support you in taking action
• Finding an accountability partner

How to Overcome a Perfection-Focused Mindset

Ask yourself:

• What actions do I need to take over the next three weeks to get the results I want?
• What are the things that are distracting me from my business?

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If you are an Amazon seller or are planning to be one, this episode helps improve and lay the foundation for your Amazon operations. Today's guest started selling at the very young age of 13 doing wholesale purchasing and selling on eBay. While working with Google, Erick Rodriguez used to manage Google Adword accounts and specialized in monitoring conversion. He eventually left the corporate world, went to China and started his entrepreneurship journey. Today, he is a 23-year-old e-commerce entrepreneur and owner of a company that offers product photography and graphic design, particularly to Amazon sellers.

In today's episode, Erick talks about the best ways to attract and capture Amazon buyers by using visual differentiators. He shares a lot of tips on how to avoid getting a one-star rating, low-budget option for branding, and how you as an Amazon seller can convert your clicks into sales. He also shares some of the tools that can help you track emails, address customer-related concerns, and deal with negative customer feedback and low rating.

"If you want to be really at the top half of page one for the primary keywords that you're targeting for your product, you need to be what I call visually different from others." – Erick Rodriguez

Today's Topics Cover:

• Determining visual differentiators and the benefits of having them
• List of requirements to get approved for Amazon brand registry
• Defining enhanced brand content or EBC, its best practices, and how to do it right
• Advantages of having a graphic designer work on your EBC
• Reasons why infographics have a great impact on the conversion of sales
• Addressing infographic concerns on mobile version
• How to drive click-through rate
• Setting up A/B testing, how to do it, how long, and the tools to help you execute it
• Largest contributor in Amazon seller success and roles images play in private label products
• The significance of packaging in customer satisfaction
• What inauthenticity claim is, how to get it, and its effects on Amazon sellers
• Biggest fears of Amazon sellers and how to maintain a healthy listing
• Erick's top five tools for his Amazon operation

Resources Mentioned:

• Weebly
• Upwork
• Freelancer
• Access
• Splitly
• Bindwise
• Viral Launch

Check out Erick Rodriguez Across the Net:

• Virtuous Graphics Website
• Global Sources Summit Event in Hong Kong

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When you're an entrepreneur, you find ways to accomplish as much as possible in a day's work. There are times when the tasks pile up, and nothing seems to get done. You get frustrated and overwhelmed with the amount of work that needs attending. After getting out of survival mode and start seeing things clearly, you consider delegating tasks and letting more people in your team. The next question would be whether to hire a trained professional or outsource a virtual assistant or VA?

In today's episode, I talk about the factors you ought to consider when deciding on a service or a VA. I expand on the productivity components you need to assess, the time element in play, and questions to ask yourself before making a life-changing decision. You'll also learn how to gauge yourself and evaluate the tasks that need delegating. Whether you're hiring a service or a VA, remember that it is still your business and you are the captain of the ship.

We want you to own your business rather than having your business own you. And hiring virtual assistants is the first step.

Today's Topics Cover:

• How to determine which tasks need outsourcing
• Things to watch out for to avoid making expensive mistakes
• Points to remember in creating a check-and-balance system
• Real reason why people would not outsource
• Benefits of outsourcing smaller tasks
• Determining tasks for in-house training and the ones requiring a hired service
• Who to consider and where to look when considering hiring local
• Signs that indicate it's time to hire out services
• The relationship between creating processes and buying time

Resources Mentioned:

• Upwork
• PayPal

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What are some of the biggest dangers that can affect your business, your success, as an Amazon e-commerce seller? If there is one thing in business that can negatively impact your success in this industry in a major way – it's complacency.

Being complacent in your business – in any industry – begins for many reasons, but how do you break the habit once it starts?

On today's episode, I want to talk about the effects that becoming complacent can have on your business, your growth, your income, and your success. I'll share how you can identify it in your business, what you can do to overcome it, and how to rediscover your hunger once again.

"Getting complacent is really easy. It can destroy your business because it takes away your drive. It takes away that solution."

Today on the Unstoppable Entrepreneur Show:

• The danger of becoming complacent and how it affects ecommerce businesses of all sizes
• Navigating policy and technology changes to avoid complacency
• Identifying problems in your business – and how to get out of them
• Staying hungry isn't about greed. It's about knowing where you want to go
• How to stay hungry when you start feeling complacent
• Why reverse-engineering your long-term goals is critical to helping you avoid complacency
• Signs of complacency

Resources Mentioned:

• Outwitting the Devil book by Napoleon Hill & Sharon Lechter

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Kim Coghlan has been selling on Amazon for about two and a half years and has become one of the most well-known, well-respected members within our community. She actively participates in many Facebook groups and has become a trusted resource for many entrepreneurs within the reselling space.

Kim joins me on the show today to share her story, insights, and knowledge on outsourcing and hireling freelancers on Upwork. She also shares her tips for reducing stress in the highly competitive, fast-paced world of Amazon resale. We discuss everything from hiring a VA for the first time to managing a full household while running a successful business as well as the impact that hiring and outsourcing various tasks can have on your business – and your quality of life.

"It was the fear of the unknown that kept me back, but it turned out that it was not scary." – Kim Coghlan

Today on the Unstoppable Entrepreneur Show:

• Prioritizing your daily tasks – in business and in life – and developing strategies to get things done.
• How outsourcing or letting go of tasks you don't like or want to do can help you overcome procrastination.
• Why focusing on honing your buying skills is more important than focusing on product sales ranks.
• How hiring on Upwork works and how it can improve your business and productivity.
• Hiring VA's, growing your team, and how to train them.
• Hiring locally vs. internationally.
• Tasks you should begin with when hiring a VA for the first time.

Kim's Words of Wisdom:

• Ask yourself: What is still going to be a problem in a month if I don't do this right now?
• Don't be afraid to let some things go.
• When hiring, start with small tasks and grow from there.

Resources Mentioned:

• Upwork
• OnlineJobsPH

Connect with Kim Coghlan:

• Kim Coghlan on Facebook
• FBA Ninjas in Training Facebook Group

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If you enjoyed today's episode of The Unstoppable Entrepreneur Show with Robyn Johnson – leave a review on iTunes and you could win a free 1-hour consultation with Robyn! 

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ASD Market Week is always something to look forward to. It is more than just a trade show; it offers a unique learning experience that will allow you to truly grow as a seller.

ASD Market Week is one of the biggest B2B trade shows in the industry and it brings together a very comprehensive variety of people, sellers, and buyers. It's very easy to feel overwhelmed with all the people you'll meet and information you'll gain from the event, especially if it's your first time to attend.

There are many things that make ASD Market Week great and we'll be discussing some of those reasons in today's episode, as well as some tips on how you can make the most out of your experience.

"ASD is more than just a trade show. It really has changed my life."

Today's Topic Covers:

• Do your research about the free networking events that are happening during ASD Market Week.
• The ongoing issue of inauthenticity and how to prove the authenticity of your items to Amazon.
• My formula and strategy to make the most of your day by getting price lists and determining the brands that are aligned with your business goals.
• What to do after ASD Market Week such as cataloging your price lists, filtering and profiling, and more.

Robyn's Tips for Making the Most of ASD Market Week:

• Networking
• High Level Quality of Education
• Trade Show
• Get as many price lists as possible
• Balance and plan what your goals are for the show.

Resources Mentioned

• Internet Merchant's Association
• Internet Merchant's Association Facebook Group
• Jungle Scout

Meet Robyn and Network with the Internet Merchant's Association

Are you attending ASD Market Week? Get the chance to meet Robyn in person and network with experienced mentors from the Internet Merchant's Association.

Join Robyn and the IMA team at the Executive Hospitality Suite at the Bellagio from 7:00pm to 11:00pm of March 19 and 20, 2017. Stay tuned for more updates at the IMA Facebook Group and at the Unstoppable Amazon Academy.

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If you enjoyed today's episode of The Unstoppable Entrepreneur Show with Robyn Johnson – leave a review on iTunes and you could win a free 1-hour consultation with Robyn!

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Thomas Jefferson has a popular quote that says, "If you want something you have never had, you must be willing to do something you have never done." Entrepreneurs relate to this quote very well because they think differently and do things that defy the social norms. In fact, entrepreneurs make up some of the most unreasonable people in the world. If you step away from the negative connotation of the word "unreasonable", you will find that it can also mean surpassing your limits to achieve your full potential. Being unreasonable means breaking free from that little voice in your head telling you to avoid risks and stay safe. It means aiming higher than what people expect of you or even what you expect of yourself.

The life of an entrepreneur is unreasonable. We are not afraid to take risks and we set out to achieve things that have not been thought of or done before. This gives us access to a life and to experiences that is not available to everyone. Embrace the positive side of being unreasonable and what you can learn from the experiences.

"Being unreasonable means living a life that's not dictated by reasons. It's being dictated by your commitments – by the things that you're passionate about."

Today's Topic Covers:

• The positive side of being unreasonable and the benefits you can gain from this trait as an entrepreneur.
• How making unreasonable requests can help you improve your negotiation skills.
• There are a thousand and more reasons why you should stop what you're doing compared to the reasons why you should keep going. It's up to you to decide which of these reasons drive your life.
• How to balance your unreasonable nature to produce the results you need.
• Having a solution mindset and looking at failure as something of value, rather than a setback.

Resources Mentioned

• The 10X Rule Book by Grant Cardone

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On today's episode, I'm joined by licensed CPA and Amazon seller Anna Hill. Anna started on Amazon as only a seller in January 2014 after deciding that she was tired of the "CPA firm rat race." She started on Amazon during the Frozen Frenzy, and when that frenzy dwindled, she says she has learned many valuable lessons from the experience.

Today, we discuss how her mindset has evolved since the beginning of her Amazon career, how she has helped thousands of sellers navigate the uncertain and often confusing waters of finances and taxes, and her insight into pivoting our businesses as Amazon continues to change and evolve.

 "If you don't have order, it tends toward chaos." – Anna Hill

 Today's Topics Cover:

• Recognizing and understanding that change in business is not uncommon.
• Why you should never invest more in your business or spend more on inventory than you can afford to lose.
• Extenuating circumstances in business
• Establishing an insurance policy for yourself such as a financial plan, hiring a financial planner or trusted advisor to create a benchmark framework with goals that allow for some "wiggle room."
• Why we believe that opportunities at Amazon will continue to improve moving forward, but it is essential to try to expect the unexpected and plan accordingly.
• Using this time to "do your homework."
• Why you shouldn't make business decisions out of panic or fear.
• Your customer isn't always necessarily the buyer of your inventory. There are other customers to consider.
• Why it is important to reach out and learn from other people.
• Why it is important to make long-term strategic plans for each upcoming quarter.
• How considering the possibilities that could happen and how you can handle those situations then writing them down can help you approach the issue better once the dust has settled.
• Why you shouldn't "opinion shop."
• Why it's important to surround yourself with like-minded people – people wanting to rise and grow.
• The benefits of having an accountability partner to help you balance and level your business.
• Understanding your debt and knowing how much unsold inventory you hold.
• Know when to outsource

Approach adversity as an opportunity instead of a wall.

Resources Mentioned:

• Our blog post: 7 Things You Can Do Instead of Panicking
• Fresh from the Lemonade Stand book by Darrell Mullis and Judith Orloff
• Think & Grow Rich book by Napoleon Hill

Connect with Anna:

Accounting We Will Go (Facebook Group)

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Travis Ross joins me today to discuss the upcoming Rocky Mountain Reseller Conference, affectionately known throughout the Amazon reseller community as RMRC. As Travis explains, the main goal of RMRC is to help first, second, and trid year Amazon resellers learn from each other, network, and grow their ecommerce businesses through the support and guidance of others.

The RMRC conference is an annual event, scheduled to take place on Friday, June 2 and Saturday, June 3 at the DoubleTree – Hilton Hotel in the beautiful, mountain-views of Denver, Colorado.

"The only dumb question is the one you didn't ask." – Travis Ross

Today on the Unstoppable Entrepreneur Show:

• How networking can improve your business.
• How to know when it's time to hire a new team member.
• How to balance the profitable tasks and non-profit generating tasks when hiring contractors and employees.
• Discovering what type of business "hedgehog" you are.
• Advice for firing employees and contractors.
• Training new hires.
• Creating incentive programs for your employees.
• Dealing with irrational fear.

Resources Mentioned in This Episode:

• Good to Great 
• DISC and KOLBE personality tests
• T-Sheets
• Gusto

Get $30 Off Your RMRC Ticket Purchase!

Are you planning to attend the 2017 Rocky Mountain Reseller Convention? Head over to their website to register and enter the coupon code NEST to claim your $30 -off coupon code!

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If you enjoyed today's episode of The Unstoppable Entrepreneur Show with Robyn Johnson – leave a review on iTunes and you could win a free one-hour consultation with Robyn!  

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From being a baby bird in the Nest to transforming into a beautiful eagle soaring high in the sky, we have followed Adrian Friday's e-commerce career closely. Adrian is a graduate of our Unstoppable Amazon Academy, and today, he joins us on the show to share his journey of becoming a successful online seller.

We talk about inventory and buying decisions and how finding what you're good at selling and becoming a master in that market can amplify your business success. We talk about the turning point in his life and business, and why he decided to leave his job to become an Amazon seller entrepreneur.

Adrian openly shares his experiences, his trials and tribulations throughout his entrepreneur career, and the systems and processes he uses to stay on task and productive each day. He also shares his insight on why entrepreneurs should learn new skills that will help advance their businesses before outsourcing the tasks to others as well as many other helpful tips and advice that has helped him go from a "jack of all trades, master of none" in the e-commerce industry to a master in his business.

Today's Topics Cover:

• Optimal buying decisions
• How "breaking away from the herd" can help boost your business
• How he learned that using "your quirks and weaknesses to your advantage" can significantly impact your business
• His advice for others who are afraid to make a major change in their business or business model
• How relationship building is a crucial aspect of your business growth
• Why reaching out and asking questions to other industry experts is important
• Why Adrian feels that developing daily routines and "rituals" has made a positive impact on his business

"Mastery is a game changer" – Adrian Friday

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