The Unstoppable Marketer®

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What if your emails are being delivered, but your customers never actually see them? In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump sit down with Liz Krupka, founder of Nomadd Marketing, to discuss why customer retention is getting harder and what DTC brands can do about it. They explore the shift toward text-based emails, how to improve deliverability, why segmentation and zero-party data matter, and how paid media and retention teams can work together. Plus, Liz breaks down RCS messaging, the next evolution of SMS marketing, and why brands should be paying attention before Black Friday. If you're trying to get more out of your email and SMS strategy, this episode is packed with practical insights.

Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year!

Timestamps 
00:00 - Why Retention Is Harder
14:38 - Acquisition Meets Retention
23:01 - Your Email Strategy Is Outdated
25:18 - Fixing Email Deliverability
35:59 - The Future of SMS
43:02 - Building Sustainable Brand Growth

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Black Friday can drive huge revenue—but that doesn’t always mean huge profit. In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump break down how ecommerce brands should approach October, Black Friday, and Cyber Monday without overcomplicating their strategy. They cover how to use cohort data to guide ad spend, why profit goals matter more than vanity revenue, how much discount customers actually expect, why simple offers usually win, and how urgency, inventory, email, SMS, and paid media should all work together. If you’re preparing your Black Friday strategy, this episode is a practical checklist for getting your offer, numbers, inventory, and marketing aligned before the rush.

Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year!

Timestamps
00:00 — Black Friday Starts Early
03:00 — Don’t Fear October
06:48 — Build the Offer First
11:14 — Keep Your Sale Simple
14:48 — What Discount Actually Works
21:11 — The Two-Sale Strategy

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Are your customers actually coming back after their first purchase? In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump break down why customer retention and brand loyalty are getting harder for DTC brands—from declining organic reach and crowded email inboxes to rising acquisition costs and changing consumer behavior. More importantly, they explain what brands can do about it: increase AOV while customers are buying, rethink retargeting, maximize high-attention touchpoints like checkout and order confirmations, and create offers that give customers a compelling reason to buy again. The big takeaway? Stop assuming customers will come back later and start maximizing the moments when you know you have their attention.

Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year!

00:00 — Is Brand Loyalty Dying?

03:23 — Why Retention Is Harder

06:24 — Email Reach Is Collapsing

09:14 — Are Customers Still Loyal?

15:00 — Stop Waiting for Repeat Buyers

20:23 — Maximize Customer Attention

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Should your brand launch a new product—or double down on what already works? In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump use Vuori's surprising move into premium denim as a case study to explore one of the biggest decisions every founder faces: product expansion. They break down when expanding your product line creates more revenue, when it weakens your brand, how to think about increasing customer wallet share versus reaching new audiences, and why market research should guide major product decisions instead of assumptions. If you're planning your next launch, this episode is full of practical advice you can apply immediately.

Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year!

00:00 — Black Friday Planning Starts Now

05:00 — Maximizing Holiday Profitability

08:00 — Vuori Launches Jeans

16:00 — Should Brands Expand?

22:00 — Share of Wallet vs. TAM

29:00 — The Right Way to Launch

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What happens when you have an incredible product—but nobody buys it? In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump explain why "better" is no longer enough in today's crowded marketplace. They break down how founders can differentiate through story, messaging, audience, and content, why emotional connection often beats product features, and why your greatest competitive advantage is probably something you're not talking about enough. If you're struggling to stand out, this episode will help you rethink what actually makes customers choose your brand.

Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year!

00:00 — Great Products Don't Win

04:00 — Your Story Is Missing

09:30 — Good Is Table Stakes

14:30 — Three Ways to Stand Out

19:00 — Why Founders Stop Sharing

24:00 — Build a Brand People Remember

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Are you making marketing decisions too quickly? In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump explain why many brands are unknowingly sabotaging their growth by obsessing over ROAS, reacting to short-term data, and trying to control every variable in the customer journey. They break down why digital marketing has created an illusion of control, why top-of-funnel investment matters more than ever, and how the biggest brands win by consistently staying in front of customers over time. If you're constantly turning ads on and off, chasing efficiency metrics, or making emotional decisions based on a few bad days, this episode will completely change how you think about scaling a brand.

Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year!

00:00 — Stop Reacting Emotionally
03:00 — The Investing Mindset
07:00 — The Illusion Of Control
12:00 — Why ROAS Is Misleading
17:30 — Why Big Brands Win
25:00 — Build Long-Term Growth

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Organic traffic isn’t what it used to be, and most brands are feeling it. In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump break down why organic reach is declining across platforms and what that means for modern marketing. They explain the shift from chronological feeds to fully algorithmic, AI-driven content, why paid media is becoming the foundation of growth, and how brands need to rethink their entire strategy. Most importantly, they reveal the real metric that matters now: shareability. If your content isn’t getting shared, it’s getting ignored, and this episode shows you how to fix that.

Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year!

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Discover how Adidas is reshaping marketing campaigns with storytelling, influencer collaborations, and narrative-driven ads featuring stars like Timothée Chalamet, Messi, and Bad Bunny. In this episode of The Unstoppable Marketer®, Trevor Crump and Mark Goldhart discuss the impact of creative volume, summer sales strategies for e-commerce brands, and why brand narratives are key in today's market. Learn actionable insights to boost reach, diversify ad creative, and set realistic expectations for your brand's summer performance.

Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year!

00:00 - Adidas' World Cup Campaign: Storyline Over Product
06:00 - E-Commerce Seasonal Slowdown: Setting Summer Expectations
12:00 - The Power of Narrative in Marketing Campaigns (Adidas Case Study)
18:00 - Creative Volume vs. Quality: Lessons from Top Brands
24:00 - Velocity and Diversification: Social Proof and Rapid Content
30:00 - Organic Reach vs. Paid Performance: Layering Your Brand Strat

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Why do so many subscription brands struggle to keep customers—and why do most retention strategies fail? In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump sit down with Matt Holman (Subscription Prescription) to break down the real reason subscribers cancel—and why it actually starts with acquisition. They dive into how customer intent, product experience, and onboarding all shape retention, why most brands are optimizing the wrong metrics, and how to fix leaky subscription funnels. You’ll also learn practical tactics for improving retention, increasing lifetime value, and building a subscription strategy that actually works.

Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year! 

00:00 — Acquisition vs Retention Myth
06:30 — Why Customers Cancel
14:30 — Survivorship Bias Explained
20:30 — How to Collect Customer Insights
30:00 — Subscription vs Membership Strategy
40:00 — Fixing Your Subscription Funnel

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Email marketing used to be one of the most reliable growth channels—but that’s changing fast. In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump break down how AI-powered inboxes, Gmail filtering, and evolving consumer behavior are making traditional retention strategies less effective than ever. They dive into why most customers never buy again, why your emails are likely going unseen, and what brands need to do instead—from increasing frequency to creating value-driven content across channels. If you’re relying on outdated retention playbooks, this episode will challenge everything you think you know.

Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year!