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In this episode, Trevor and Mark tackle the looming question: Is Black Friday 2024 heading toward disaster or opportunity? They break down consumer confidence metrics, government shutdown impacts, and the "show-rooming" phenomenon where shoppers wait for deep discounts. The hosts reveal data showing 72% of consumers expect 30%+ discounts, discuss why some problem-solution brands should skip aggressive Black Friday spending, and explain the critical difference between chasing revenue versus variable profits. They share unconventional tactics like tripling ad spend during high-demand periods and why turning off discount codes when slashing prices prevents margin erosion.

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Mark and Trevor discuss the untapped potential of Google Ads for e-commerce brands. They break down why many companies undervalue Google as a demand capture channel, focusing on problem-solution products, research-heavy purchases, and price points above $150. The conversation reveals how four recent clients saw massive incremental lifts by shifting from 5-10% Google spend to 40-50%, without decreasing Meta budgets. They explain the difference between demand generation and demand capture, the importance of the "filter phase" for negative keywords, and why post-purchase surveys asking "how long have you been searching?" can transform your channel strategy. Mark shares real examples of brands hitting their best new customer acquisition days in October—typically a down month—by properly leveraging Google alongside Meta.

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In this episode Trevor and Mark dive into the challenges keeping e-commerce owners and agency leaders up at night. They explore the impact of AI-generated content, shifting social media landscapes, and macroeconomic pressures on consumer spending. The duo discusses strategies for standing out in a crowded market, the importance of consistent customer touchpoints, and why brands must adapt to new efficiency standards. Despite current hurdles, they highlight opportunities for growth and success in the evolving digital marketplace.

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Trevor Crump and Mark Goldhart dive into the challenges posed by iOS 26 for text messaging and email marketing. They explore innovative strategies to combat filtered messages, including Facebook groups, Discord communities, and broadcast channels. The duo shares insights on preparing for Black Friday, emphasizing the importance of scaling ad budgets gradually, maintaining evergreen campaigns, and offering at least 35% discounts. They reveal a unique two-pronged approach to Black Friday sales that has yielded a 30% improvement in overall November performance.

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Join us as Mark Goldhart and Trevor Crump explore the critical importance of creative velocity and diversity in digital advertising. They dive into how uploading varied content more frequently can lead to lower CPMs and better overall ad performance. The duo shares insights on leveraging user-generated content, the value of static ads, and why aiming for "lightning in a bottle" isn't a sustainable strategy. They also touch on the Pareto principle in advertising and draw parallels with sports to illustrate the need for consistent, predictable outcomes in marketing.

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Trevor Crump and Mark Goldhardt dive into recent marketing strategies that have captured attention. They analyze Cracker Barrel's logo controversy and subsequent recovery, Cozy Earth's innovative Bedrock Challenge, and Lo Hause's character-driven content approach. The hosts explore how these brands leveraged unique ideas to stand out, discussing the importance of entertainment value, audience engagement, and creative partnerships in modern marketing campaigns.

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 Trevor and Mark dive into the recent Cracker Barrel rebrand controversy, exploring its impact on customer trust and brand identity. They dissect the risks of alienating loyal customers, the importance of maintaining unique selling points, and the potential consequences of changing a beloved restaurant experience. The hosts offer creative suggestions for doubling down on Cracker Barrel's nostalgic appeal, proposing unconventional ideas like mismatched chairs and hiring chatty older servers to enhance the "grandma's house" vibe.

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Trevor Crump and his co-host  Mark Goldhardt dive into the critical importance of customer retention for e-commerce brands. They explore why cohort data and email performance have declined since 2021, and how this impacts overall business success. The hosts offer unconventional insights on increasing customer lifetime value, including sending more frequent emails, building community, and staying top-of-mind. They challenge the notion that high ROAS is always best, arguing that brands focused on retention can afford lower acquisition costs and ultimately win in the long run.

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Mark Goldheart and Hevor Krump dissect the aftermath of American Eagle's Sydney Sweeney ad campaign. They explore the pitfalls of chasing trends, the power of niching down in marketing, and why inclusivity isn't always the best strategy for brands. The duo delves into case studies like Lululemon and TikToker Hubs Life to illustrate the risks of expanding too broadly or changing your core audience. They argue that successful marketing often requires targeting specific demographics, even if it means excluding others.

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In this episode of the Unstoppable Marketer podcast, hosts discuss the controversial American Eagle campaign featuring Sydney Sweeney and its impact on brand visibility. They analyze the marketing strategy, drawing parallels to historical advertising tactics and exploring the potential shift in advertising trends. The hosts also delve into the broader implications for businesses seeking to capture attention in saturated markets.