Join us for an enlightening conversation with Russ Hannig, VP of Growth Marketing at Gabb Wireless, as we explore the intricate relationship between social media and children's mental health. Russ shares his personal journey of aligning his professional role with his values as a parent, highlighting Gabb Wireless's mission to provide safe communication technology for kids. You'll gain valuable insights into how this innovative company is tackling the challenge of harmful online content and learn from Russ's experience in becoming a more mindful marketer and parent.

Our discussion branches into the sophisticated world of marketing attribution and measurement. With examples from industry leaders like Gabb and Ancestry, we unravel the shift from third-party data to first-party cookies and the importance of a centralized data warehouse. We'll guide you through advanced tools like multi-touch attribution and Marketing Mix Models (MMM), offering a roadmap for e-commerce businesses to balance sales and brand-building efforts. The conversation underscores the necessity of creativity and a deep understanding of your audience, especially when traditional metrics fall short.

We also navigate the strategic landscape of marketing methods and analytics, uncovering how to optimize advertising across geographic regions with match market tests and holdout tests. Discover the nuances of marketing for political campaigns and the importance of maintaining a consistent brand presence. From leveraging platforms like Meta to adapting strategies for television and digital media, this episode is packed with actionable insights. Whether you're aiming to boost brand visibility or seeking to build strong team relationships, the focus remains on aligning marketing efforts with core business goals and brand identity.

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Unlock the secrets of brand growth with powerful collaborations and partnerships. Ever wondered how a small collaboration could lead to a tenfold increase in sales? We've got the story for you! Join us as we explore the strategic importance of these partnerships, sharing insights from a recent consulting call where a company faced unexpected challenges, and how innovative strategies can help navigate them.

 Discover how targeting specific audiences can yield unexpected opportunities and why serving a dedicated niche might just be more impactful than chasing mass appeal. Through our stories and listener feedback, we illustrate how meaningful engagement with the right audience can lead to genuine business growth.

Round out this episode with a look at evolving strategies in both politics and business, from the media approaches of Donald Trump and Kamala Harris to innovative brand collaborations. We highlight successful partnerships, such as Fawn Design's influencer collaborations and KITH's buzz worthy campaigns, showcasing how they capture new audiences and enhance visibility. Hear an inspiring success story of a small brand collaboration that resulted in remarkable sales growth, and learn why you should never hesitate to explore these powerful strategies for your own brand’s success.

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Is fear or hope the ultimate tool in marketing? We reflect on our own experience of dropping a podcast episode, spotlighting the crucial lesson of recognizing and steering clear of sunk cost bias. Then, we shift gears to the rollercoaster world of reality TV. Our conversation turns to Hulu's "Secret Life of Mormon Wives," a show that smartly piggybacked on a viral TikTok scandal to draw in viewers.

Despite Hulu's challenges as a streaming service, they struck gold with this show by leveraging key influencers to drive record-breaking viewership. While opinions on the show's quality and moral values are mixed, its widespread appeal is undeniable.

Finally, we examine reality TV’s captivating mechanics and how they parallel election campaign strategies. We transition to discuss the distinct media strategies of the Harris and Trump campaigns, revealing how they utilize different platforms to target their key demographics. By drawing parallels between political campaigns and business strategies, we emphasize the critical importance of advertising spend and the power of going viral.

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Ever wondered how to break free from the monotony of routine marketing? Join us as we celebrate a monumental milestone—our 100th episode! Thank you to all of those who have been here every step of the way, and to those who are now just joining us for the first time. In this episode, we are taking a nostalgic trip back to November 2021, reflecting on our growth and the invaluable lessons we've learned along the way. Listen as we highlight marketing powerhouses like Sarah Ebert of Press Floral and Thomas Higgum of Lola Blankets, who remind us that customer satisfaction and product excellence should always be at the forefront. This episode offers a treasure trove of timeless strategies to ensure your brand’s success, accentuating the importance of evolving with feedback and breaking marketing norms.

We then shift gears to uncover the magic of organic storytelling in brand building. Ever wanted to stand out in a saturated market? Learn from the likes of Jake Karls of Mid-day Squares, whose authentic narratives go beyond mere products to create genuine connections with customers. We reflect on influencers like JT Barnett that weighs in on why staying true to your narrative trumps chasing fleeting trends. Plus, we discuss how the election season could affect media costs and what that means for your advertising strategies. Get ready for a masterclass on creating engaging hooks that capture organic attention.

Finally, we dive into the nuances of niche marketing and effective content strategies. Discover how Kizik shoes found success by targeting specific groups before broadening their audience. We emphasize the principle of "sales follow search," helping brands understand organic reach and measure incrementally over time. As the digital landscape evolves, we explore the rising trends in platforms like TikTok and how they can be leveraged for better engagement. With practical advice on transitioning from organic growth to paid ads and navigating increased media costs, this episode is packed with actionable insights to keep your marketing strategy robust and forward-thinking.

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

In this episode of Unstoppable Marketer, we dissect four critical areas—traffic, conversion rate, average order value (AOV), and lifetime value (LTV)—to reveal how you can achieve compounding growth rather than fleeting bursts of success.

Ever wondered how small pricing tweaks could significantly impact your bottom line? Learn how harnessing customer insights can optimize your pricing strategies and increase your AOV. We share compelling real-life examples, including a women’s clothing boutique that leveraged AI and post-purchase surveys to raise prices without losing sales. Additionally, discover how Fawn Design, a motherhood company, saw remarkable AOV boosts by bundling products into comprehensive offerings that customers couldn't resist.

Ready to elevate your conversion rates and manage traffic without compromising brand value? This episode highlights the importance of continuous testing in conversion rate optimization, emotional engagement through social proof, and the strategic use of dedicated landing pages. We also discuss managing traffic effectively through sustainable tactics like segmented email campaigns and high-value promotions. Join us to unlock the strategies that balance immediate revenue goals with enduring growth, ensuring your e-commerce success is both robust and sustainable.

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

We're joined by Damian Dayton, Chief Creative Officer at Creatably, who sheds light on his work with e-commerce giants like Pillow Cube and Cold Case Ice Cream, and the unique approaches they use to understand and motivate customers.

Damian offers an inside look at what makes Creatably stand out in the competitive world of creative marketing. From Pillow Cube's billion-view campaign to the broader implications of sleep positions on health, we discuss how targeted, data-driven creativity can lead to remarkable success. We also explore the challenges of producing engaging content, especially for niche markets like pest control, without resorting to fear-based tactics. Discover the concept of a "pain storm" and how identifying and addressing customer pain points can revolutionize your marketing strategy.

Join us as we navigate the ever-evolving landscape of e-commerce and media buying, unraveling tips on creating compelling video ads and the importance of maintaining an inquisitive mindset. This episode is packed with practical insights and memorable anecdotes, from crafting clear, focused messaging to collaborating effectively between creative and performance teams. Don't miss out on the valuable lessons Damian shares from his expansive career and the strategies that can elevate your marketing game to new heights.

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

As we look ahead to the critical Q4 period, we unpack strategies for maximizing profitability during the Black Friday and holiday shopping season. With just 90 days to prepare, we dive into client experiences and emphasize the importance of defining your own success metrics based on historical trends, projected growth, and ad spend. From understanding the impact of discounts on profitability to ensuring your promotions are visible across all channels, we provide actionable insights to help you navigate this peak sales period effectively.

For Shopify store owners, we delve into the nuances of timing and consumer behavior leading up to major sales events. Learn how to maximize sales through strategic product planning during September and October, and discover the value of early preparation for Black Friday promotions. We wrap up with essential tips on maintaining customer engagement, managing inventory, and contingency planning to avoid disruptions during peak sales periods. Tune in for a comprehensive guide to conquering the holiday sales season with confidence!

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Our conversation then takes a deep dive into the world of "zombie brands," those once high-flying companies now struggling under the weight of high customer acquisition costs. With examples spanning Outdoor Voices to Warby Parker, we examine the shifting landscape of the Direct-to-Consumer space. Amidst debates on Disneyland rides and discussions on the economic impact on e-commerce, we spotlight sectors like grocery and beauty that are defying the odds, offering a glimmer of hope in a challenging market.

As we navigate the complexities of niche marketing, we uncover the perils brands face when they stray too far from their core audience. Highlighting stories from Madewell and Athleta, we underscore the necessity of authentic, unfiltered content—a shift driven by platforms like TikTok and Snapchat. Wrapping up with insights on balancing immediate sales with long-term brand building, and even a tangent on pronghorn adaptability, we leave you with a comprehensive view on how to make your brand not just survive but thrive. Tune in, subscribe, and let's keep the conversation going!

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

We dive into the intricacies of e-commerce marketing by differentiating between customer journeys and traditional sales funnels. It's not just about pushing products—understanding customer behavior, especially for problem-solution products like skincare, is key. We share practical strategies for smaller brands to gain visibility without breaking the bank and discuss how different types of engagement, particularly on social platforms like Meta, don't always lead to direct sales.

As we delve deeper, we explore the strategic approach to building effective e-commerce sales funnels, with a focus on high-ticket items like e-bikes. Discover how leveraging social media, influencer networks, and platforms like YouTube and Google can significantly impact customer decision-making. A standout YouTube giveaway campaign is highlighted for its success in boosting subscriptions and sales. We also emphasize the power of storytelling and human connection in brand marketing, comparing the customer journey to navigating the game Frogger, illustrating the need for a dynamic, multi-stage strategy to address customer concerns and drive conversions.

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

We welcome Roxanne Wise, founder of Rookie Wellness, who shares her journey from an intense startup role to creating her own wellness brand. Together, we explore the chaos of managing overflowing inboxes and the generational differences in communication, bringing humor and insights to the table.

Roxanne's story is one of grit and determination. After leaving her demanding job without a plan, she sought mental wellness and healthier habits, eventually venturing into e-commerce consulting and launching her own brand. We tackle the challenges she faced in finding a niche between heavy workout brands and unappealing supplements, aiming to provide a more approachable product. Our conversation touches on the disillusionment with dishonest marketing in the supplement industry and the importance of transparency and maintaining integrity in branding.

As we navigate the complexities of the health and wellness industry, we discuss the balance between promoting a brand assertively and staying true to one's values. Roxanne shares her struggles of being a brand owner, managing personal life, and creating authentic content. We emphasize the importance of storytelling, personal connections, and the continuous effort to refine our approach based on customer feedback. Tune in to hear our thoughts on balancing brand image with relatability and the dynamic nature of building a successful brand.

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump