Send us a text

What if we told you that the whole concept of work-life balance sets us up for disappointment? Brace yourselves for an enlightening discussion where we challenge the narratives surrounding pursuing a harmonious life and the misconceptions about entrepreneurship. We dive into honest conversations about the grind in reaching our life goals and the sacrifices we need to make for long-term success. It's not about working 24 hours a month and expecting a rosy life, it’s about understanding that success demands effort.

We're not here to sugarcoat things. Starting a business is not as simple as leaving your 9 to 5 job and suddenly having a Ferrari in your garage. We must prioritize and manage our time effectively, making strategic decisions about what we're willing to give up for the sake of our dreams. And most importantly, how we spend our time now will determine our growth and success in the future. So, are you spending time on activities that fuel your growth, or are you wasting your potential? 

Let's take a hard look at ourselves and our routines. It's time to break free from the illusion of work-life balance and step into the reality of what it takes to elevate ourselves, our brand truly, and our agency.

Support the show

This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

===========================

⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/

⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application

⚡️For Support inquires or Business inquiries, please email us at ➡︎ [email protected]

Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

This episode may or may not be sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

===========================

⚡️ PODCAST: Subscribe and listen on all major platforms

⚡️ Want to be a guest on The Upgraded Man? Apply here ➡ https://upgraded-man.com/guest

⚡️ For support or business inquiries, email us ➡ [email protected] 

Our mission at The Upgraded Man is simple — help men upgrade every area of their life through real conversations, honest stories, and actionable insight from men who have done the work.

The content on The Upgraded Man is for informational and entertainment purposes only. The views expressed by the host and guests are their own and do not constitute professional legal, financial, medical, or therapeutic advice. Always consult a qualified professional before making decisions based on information discussed on this podcast. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Send us a text

What if the secret to your success is right at the beginning of your day? That’s right - the key to elevating your life and brand may lie in your morning routine! Join me, Chris Anderson, as I delve into the importance of a well-structured morning routine and how it can drastically impact your discipline, priorities, and overall success. I’ll be sharing my personal experiences of managing morning routines amidst the chaos of a young family, offering insight into how starting the day proactively rather than reactively can set you up for a day of triumph.

In this episode, we explore three critical aspects that a morning routine positively influences: discipline, prioritization, and the overall flow of your day. We’ll discuss how the consistency of a morning routine can build discipline that spills over into other areas of your life, such as your business and relationships. There will be a deep dive into the power of prioritization and how tackling the most important tasks at the start of the day can lead to a more productive and fulfilling day. Finally, we'll explore how the tone of your morning can dictate the rhythm of your entire day. Whether you’re a seasoned entrepreneur or just starting, tune in for a transformative episode that could revolutionize your daily life. Let's elevate together, one morning routine at a time.

Support the show

This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

===========================

⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/

⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application

⚡️For Support inquires or Business inquiries, please email us at ➡︎ [email protected]

Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

This episode may or may not be sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

===========================

⚡️ PODCAST: Subscribe and listen on all major platforms

⚡️ Want to be a guest on The Upgraded Man? Apply here ➡ https://upgraded-man.com/guest

⚡️ For support or business inquiries, email us ➡ [email protected] 

Our mission at The Upgraded Man is simple — help men upgrade every area of their life through real conversations, honest stories, and actionable insight from men who have done the work.

The content on The Upgraded Man is for informational and entertainment purposes only. The views expressed by the host and guests are their own and do not constitute professional legal, financial, medical, or therapeutic advice. Always consult a qualified professional before making decisions based on information discussed on this podcast. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Send us a text

Ever dreamt of carving out an influential personal brand that sets you apart from the crowd? Hold on tight, as we navigate this entrepreneurial journey with our esteemed guest, Ann Cardin. With a whopping 32 years of hands-on experience, Ann dives deep into the realm of personal branding, enlightening us on the importance of strategic positioning and finding a unique niche. Tune in as she generously offers advice on how to start building an unassailable brand from scratch.

As we sail through this enlightening episode, the winds change direction towards credibility establishment and thought leadership. Ann, our guide, arms us with potent strategies to bolster our presence in our field. Discover the power of social proof, the impact of authoring a book, the subtle art of hosting podcasts, and the significance of crafting a proprietary system or process. Ann also unravels the secrets of embracing your values and opinions as the bedrock of your brand while positioning yourself in the crème de la crème of the market.

As we reach the final leg of our journey, Ann guides us on how to make our mark in the high-end market. She emphasizes understanding what high-profile clients value and the importance of offering something unique. Get ready to learn how to understand market dynamics, create an elevated brand, and surround yourself with the right people. Ann also shares practical tips on maximizing social platforms, creating compelling content, and understanding your true value. So buckle up, embrace this enriching conversation, and sail towards your personal branding success.

Support the show

This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

===========================

⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/

⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application

⚡️For Support inquires or Business inquiries, please email us at ➡︎ [email protected]

Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

This episode may or may not be sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

===========================

⚡️ PODCAST: Subscribe and listen on all major platforms

⚡️ Want to be a guest on The Upgraded Man? Apply here ➡ https://upgraded-man.com/guest

⚡️ For support or business inquiries, email us ➡ [email protected] 

Our mission at The Upgraded Man is simple — help men upgrade every area of their life through real conversations, honest stories, and actionable insight from men who have done the work.

The content on The Upgraded Man is for informational and entertainment purposes only. The views expressed by the host and guests are their own and do not constitute professional legal, financial, medical, or therapeutic advice. Always consult a qualified professional before making decisions based on information discussed on this podcast. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Send us a text

Ever felt trapped by your own past actions or decisions? Break free from the chains of your past and step into a space of constant growth with this enlightening discussion revolving around a thought-provoking quote from Alan Watts - "You're under no obligation to be the same person you were five minutes ago." This potent message encourages us all to question our personal narratives and identify the elements that have been holding us back. We delve into the danger of stagnation, the power of transformation, and the importance of personal growth. 

This episode aims to inspire and motivate you to truly understand that you are not tied down by your past self. You have the agency to choose who you want to be in the next moment, the next five minutes, and beyond. It's an invitation to self-reflect and redefine your own identity, free from past constraints. So, join me, your host Chris Anderson, for this journey of self-discovery and remember, you always have the power to change. You are under no obligation to remain the person you were five minutes ago!

Support the show

This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

===========================

⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/

⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application

⚡️For Support inquires or Business inquiries, please email us at ➡︎ [email protected]

Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

This episode may or may not be sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

===========================

⚡️ PODCAST: Subscribe and listen on all major platforms

⚡️ Want to be a guest on The Upgraded Man? Apply here ➡ https://upgraded-man.com/guest

⚡️ For support or business inquiries, email us ➡ [email protected] 

Our mission at The Upgraded Man is simple — help men upgrade every area of their life through real conversations, honest stories, and actionable insight from men who have done the work.

The content on The Upgraded Man is for informational and entertainment purposes only. The views expressed by the host and guests are their own and do not constitute professional legal, financial, medical, or therapeutic advice. Always consult a qualified professional before making decisions based on information discussed on this podcast. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Send us a text

Journey with me, Chris Anderson, as I pull back the curtains and reveal the highs, the lows, and the twists of my entrepreneurial journey with Elevate Media. What began as a humble podcast, Pencil Leadership, with limited experience and resources, morphed into a full-blown venture, brimming with challenges, growth, and victories. Dive into the complexities of entrepreneurship, where fleeting sacrifices often craft enduring gains, and discover how you too can elevate your life and brand!

In this revealing narrative, I share how Pencil Leadership's growth sparked my transition from a podcast novice to a business consultant. Listen in as I tackle the labyrinth of business growth, unraveling how investing back into the business, leveraging team strengths, and emphasizing my knack for podcasting propelled Elevate Media to new heights. Venture further into my world, balancing family, an entire farm of animals, and business, acknowledging that temporary concessions are often stepping stones to long-term success. So, why not take the plunge, elevate your life and brand, and take the first step towards achieving your dreams today?

Support the show

This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

===========================

⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/

⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application

⚡️For Support inquires or Business inquiries, please email us at ➡︎ [email protected]

Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

This episode may or may not be sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

===========================

⚡️ PODCAST: Subscribe and listen on all major platforms

⚡️ Want to be a guest on The Upgraded Man? Apply here ➡ https://upgraded-man.com/guest

⚡️ For support or business inquiries, email us ➡ [email protected] 

Our mission at The Upgraded Man is simple — help men upgrade every area of their life through real conversations, honest stories, and actionable insight from men who have done the work.

The content on The Upgraded Man is for informational and entertainment purposes only. The views expressed by the host and guests are their own and do not constitute professional legal, financial, medical, or therapeutic advice. Always consult a qualified professional before making decisions based on information discussed on this podcast. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Send us a text

Did you know digital business cards could be a game-changer for your networking game? In our latest chat, we were thrilled to have Gabe O'Neill, the 'Godfather of Digital Business Cards,' shed light on this innovative tool. From his unique approach to branding to his journey of pioneering digital business cards, Gabe shares his inspiring transformation story, overcoming self-limiting beliefs to reinvent his business during the pandemic. 

Imagine conquering those crippling doubts and turning them into success? Gabe did just that. During the episode, he offers invaluable insights and advice to entrepreneurs on combating the fear of making necessary shifts for their businesses. We explore not just the power of resilience but also the importance of maintaining humility and the continuous pursuit of learning and growth through the ups and downs of entrepreneurship.

But that's not all. Gabe delves into the transformative power of digital business cards - a tool that brings businesses closer to clients and amplifies personal and business brand. He outlines the features of his unique digital card, sharing anecdotes about clients and personal experiences. Listen in as we discuss how to transition to digital business cards, leverage them for effective networking, and strengthen your brand in the process. If you've ever wondered about the future of networking, this is an episode you won't want to miss.

Support the show

This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

===========================

⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/

⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application

⚡️For Support inquires or Business inquiries, please email us at ➡︎ [email protected]

Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

This episode may or may not be sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

===========================

⚡️ PODCAST: Subscribe and listen on all major platforms

⚡️ Want to be a guest on The Upgraded Man? Apply here ➡ https://upgraded-man.com/guest

⚡️ For support or business inquiries, email us ➡ [email protected] 

Our mission at The Upgraded Man is simple — help men upgrade every area of their life through real conversations, honest stories, and actionable insight from men who have done the work.

The content on The Upgraded Man is for informational and entertainment purposes only. The views expressed by the host and guests are their own and do not constitute professional legal, financial, medical, or therapeutic advice. Always consult a qualified professional before making decisions based on information discussed on this podcast. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Send us a text

Are you on the edge of burnout, juggling multiple low-ticket clients but barely making ends meet? It's time to shake up your pricing strategy and transform your business. This episode is an eye-opener as I share how many entrepreneurs, just like you, are caught in the cycle of undervaluing their services. Together, we unravel the pitfalls of persisting with low ticket offers and why it's crucial to reflect the quality of your work in your pricing.

We move beyond the initial phase of building social proof and testimonials and dive into the strategy of reverse funneling - serving fewer clients at a higher price. Moreover, I share my firsthand experiences on why your value proposition should exceed the price you're charging. Lastly, we tackle the topic of pricing strategy, urging you to price yourself for growth and scalability, not just for survival. It's time to break free from underpricing, stand out by playing to your strengths, and elevate your business. Tune in for your roadmap to charging what you're worth!

Support the show

This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

===========================

⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/

⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application

⚡️For Support inquires or Business inquiries, please email us at ➡︎ [email protected]

Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

This episode may or may not be sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

===========================

⚡️ PODCAST: Subscribe and listen on all major platforms

⚡️ Want to be a guest on The Upgraded Man? Apply here ➡ https://upgraded-man.com/guest

⚡️ For support or business inquiries, email us ➡ [email protected] 

Our mission at The Upgraded Man is simple — help men upgrade every area of their life through real conversations, honest stories, and actionable insight from men who have done the work.

The content on The Upgraded Man is for informational and entertainment purposes only. The views expressed by the host and guests are their own and do not constitute professional legal, financial, medical, or therapeutic advice. Always consult a qualified professional before making decisions based on information discussed on this podcast. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Send us a text

Ever felt like you're trudging through life, disconnected and aimless? That's precisely where Chris Anderson found himself, grappling with self-worth issues during a seemingly perfect upbringing. Raised in a small town in Indiana, Chris takes us through the backstage of his life, revealing the raw and unfiltered struggles that contributed to his transformation. From feeling lost in college to embarking on soul-searching mission trips, we uncover how Chris found his purpose and changed the trajectory of his life. 

Have you ever dreamed of leaving the corporate grind and forging your path? Chris did just that, turning adversity into opportunity and birthing Elevate Media Group amidst personal losses and a global pandemic. As he chronicles his mental journey and the inception of his business, you'll be riveted by the resilience that propelled him from ground zero to leading a successful six-figure agency. Get ready to be stirred and inspired as Chris shares the ups and downs of his entrepreneurial voyage, underscored by his wife's unwavering support. Stay tuned for next week's episode where we continue to explore the rollercoaster ride that is Elevate Media Group's journey to success.

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Support the show

This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

===========================

⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/

⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application

⚡️For Support inquires or Business inquiries, please email us at ➡︎ [email protected]

Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

This episode may or may not be sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

===========================

⚡️ PODCAST: Subscribe and listen on all major platforms

⚡️ Want to be a guest on The Upgraded Man? Apply here ➡ https://upgraded-man.com/guest

⚡️ For support or business inquiries, email us ➡ [email protected] 

Our mission at The Upgraded Man is simple — help men upgrade every area of their life through real conversations, honest stories, and actionable insight from men who have done the work.

The content on The Upgraded Man is for informational and entertainment purposes only. The views expressed by the host and guests are their own and do not constitute professional legal, financial, medical, or therapeutic advice. Always consult a qualified professional before making decisions based on information discussed on this podcast. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Send us a text

Brace yourself for a powerful episode with Olivia Kelly, a brave soul who has battled and triumphed over a restrictive eating disorder. Olivia takes us deep into her journey, shedding light on the silent struggle, the gradual weight loss, and the eventual hospitalization that marked her experience. She candidly addresses the potential repercussions of not seeking help and credits a close friend for her ultimate intervention – a story that underscores the importance of awareness and support.

In this riveting conversation, we venture further into Olivia's path toward recovery and self-love. Listen in as Olivia details her arduous physical and mental healing process, her struggles with food, and her leap from a place of despair to one of self-love. Not only does she share her inspiring recovery story, but Olivia also dives into how she's utilizing her journey to help others on similar paths. From personal strategies for battling negative thoughts to the therapeutic power of journaling, Olivia reveals it all. This episode serves as a testament to the strength and resilience within us all and the transformative power of self-love. Tune in for an episode ripe with life lessons, resilience, and the beauty of self-love.

Support the show

This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

===========================

⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/

⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application

⚡️For Support inquires or Business inquiries, please email us at ➡︎ [email protected]

Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

This episode may or may not be sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

===========================

⚡️ PODCAST: Subscribe and listen on all major platforms

⚡️ Want to be a guest on The Upgraded Man? Apply here ➡ https://upgraded-man.com/guest

⚡️ For support or business inquiries, email us ➡ [email protected] 

Our mission at The Upgraded Man is simple — help men upgrade every area of their life through real conversations, honest stories, and actionable insight from men who have done the work.

The content on The Upgraded Man is for informational and entertainment purposes only. The views expressed by the host and guests are their own and do not constitute professional legal, financial, medical, or therapeutic advice. Always consult a qualified professional before making decisions based on information discussed on this podcast. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Send us a text

Can you imagine captivating your audience instantly, keeping them glued to your content with riveting topics, and seeing your podcast channel surge in growth? That's no unreachable dream; it's a reality that's within your grasp. In this episode of the Elevate Media Podcast, your host Chris Anderson unravels the three crucial elements to amplify your video podcast episodes, especially if your subscriber count is still shy of 1000. Get ready to discover the potential of compelling topics, the power of clear and attractive titles and thumbnails, and the magic of an engaging intro. 

Don't let the fear of a dormant podcast channel keep you up at night. Let your host Chris Anderson guide you on how to reel in new subscribers and viewers with practical, actionable strategies. From picking relevant and relatable topics, crafting concise titles, designing visually appealing thumbnails to creating captivating intros, every minute of this episode is packed with valuable insights. Implement these tips, and before you know it, you'll see your channel and your show grow beyond your wildest dreams. So grab a pen, take some notes, and get ready to revolutionize your podcast game. Let's elevate together in this journey. See you on the other side!

Support the show

This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

===========================

⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/

⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application

⚡️For Support inquires or Business inquiries, please email us at ➡︎ [email protected]

Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

This episode may or may not be sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

===========================

⚡️ PODCAST: Subscribe and listen on all major platforms

⚡️ Want to be a guest on The Upgraded Man? Apply here ➡ https://upgraded-man.com/guest

⚡️ For support or business inquiries, email us ➡ [email protected] 

Our mission at The Upgraded Man is simple — help men upgrade every area of their life through real conversations, honest stories, and actionable insight from men who have done the work.

The content on The Upgraded Man is for informational and entertainment purposes only. The views expressed by the host and guests are their own and do not constitute professional legal, financial, medical, or therapeutic advice. Always consult a qualified professional before making decisions based on information discussed on this podcast. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.