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This episode of Quilting on the Side explores the process of launching a product or service in the quilting industry. Andi and Tori discuss the different phases of a launch, including the pre-launch period, the actual launch, and the post-launch follow-up. They provide insights into the activities and strategies involved in each phase, such as surveying customers, creating content, and utilizing affiliates. This episode offers valuable guidance for quilters looking to successfully launch their products or services.

Takeaways

• Launching involves turning an offer into an event and creating content to generate excitement and interest.
• The pre-launch period should include activities like surveying customers to understand their needs and objections.
• The length of the pre-launch period depends on the complexity and price point of the offer.
• During the launch period, it is important to focus content on the offer and create a sense of urgency and scarcity.
• The post-launch period should include follow-up emails, regular communication with customers, and opportunities for feedback.

Learn more about Tori & Andi here.

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