The Upside

The Upside

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The Upside episodes

  • New year, new you marketing

    As soon as the holidays are over, our social media feeds are flooded with new year, new you marketing. The inundation is real… but does it work? Let's chat it out!

    19 min
  • Public relations tips for 2023

    It's a new year and if you're like us, you're planning and polishing up your practices for 2023… particularly when it comes to your PR. And as always, we're here to help you prioritize.

    25 min
  • Social media trends for 2023

    New year, new social media trends. That's right, 2023 is here and we're going through some things to look out for when it comes to your personal or business social media channels.

    25 min
  • H & M

    Y'all knew we had to do an episode in Harry & Meghan. So here it is, perfectly timed for your mid-holiday binging.

    36 min
  • Ho-ho-holiday advertising

    Cue the holiday feels because today is all about those annual holiday advertisements. Dennis takes the gang through a list of his top pics and what helps them stand out from the rest.

    27 min
  • Upside's favourite things

    Cue the music from the Oprah Show… that's right. It's Upside's favourite things! Plus, we want to thank all of you for tuning in, so don't miss our giveaway being announced in this episode.

    32 min
  • Giving Tuesday

    It's Giving Tuesday, and today we're here to give you some ideas of how to support those organizations near and dear to your heart.

    19 min
  • Merry marketing

    It's that time of year again! The holiday season is upon us and we're in the middle of prime marketing season. What does it look like for us? What cuts through the clutter? Let's dive in!

    29 min
  • Talking Twitter

    As we all know, social media is constantly changing. But in the past few weeks, A LOT has been going on with Twitter. It's an evolving situation, but as your go-to team for all things social, we're diving into the deep end to chat about it all.

    27 min

About The Upside

From the publisher's feed

Created out of one public relations team's love for storytelling and each other, Kate Elliot, Jennifer Ashton and Dennis Mills come to the table with weekly episodes about always seeing the upside in…