The Upside

Today we're diving deep into recent headlines including Ye, Tom and Gisele, Matthew Perry and Prince Harry's Spare… and, of course, bringing our PR lens to the party because that's what we're all about.

Part of our day job includes helping our clients get their stories told in the media. But is it for everyone? In this episode, we're going through the ins and outs of media relations and what makes a buzz-worthy story.

It's that time of year again… everyone's favourite day to get tricked (or treated, depending on your personality) – Halloween! Today, the team is going through their list of top public figures to discuss whether we've been tricked by them or if they're treats for us all.

Hello, Harry Styles! That's right, today, it's all about the publicity and buzz surrounding this fall's blockbuster hit, Don't Worry, Darling.

Today we're diving deep into pool of online reviews and social media bullying. Don't worry, as always, we bring it all around to see the upside… because that's just how we roll!

Small business owners, this episode is for you! We get questions daily about the importance of SEO. So today, we're doing a deep dive into everything SEO. We're talking tips, tricks and easy ways for you to up your websites visibility in easy and effective ways.

This week, it's all about the communications surrounding the death of Queen Elizabeth II. Our resident royals expert, Dennis Mills, dives deep into everything from the announcement to the funeral and the communications frenzy of it all.

Over the course of its ten year social media reign, Instagram has prevailed as one of the most popular platforms out there. But during the summer of 2022, things got a little dicey when the platform pivoted in an unpopular way. This week, the team gets real about the mindset, method and meaning behind it all.

It's September (also known as New Years 2.0) and we're all looking forward to getting back into our routines. But for a lot of us, working the average 9 to 5 doesn't quite look the same as it once did pre-Covid. Jen, Kate and Dennis dive into the "new normal" of work life, the topic of silent quitting and how companies need to pivot to stay relevant in this fast paced environment.

Season 2 kicks off with a recap of everything that happened over the summer. From Tom cruise's abs to the Depp Heard trial, the Queens Jubilee to the Kardashians, no topic is off limits.