Get this… through the pandemic, micro-influencers have seen engagement rates increase by an average of 130%! Which is MASSIVE growth. Today, we're digging into what's behind this rise, what makes a great micro-influencer and why we love them so much.

What do Martha and Snoop, Brad and Angelina and Tim Allen all have in common? They're topics of discussion on todays episode! Thats right, we're talking about celebrity rebrands!

Today we're talking about our approach and maybe what to expect if you make that call to Up because you need some help. We're going to go through some questions we find helpful when having initial conversation with prospective clients that encourage them to think about what challenges they are trying to overcome.

Over the years, Instagram has grown to be a social media giant. Ever evolving, ever changing, it just loves to keep us on our toes. Today we are sharing some 2022 tips and tricks for up-ing your Insta game and making the most of this powerful platform.

That's right, folks. Back by popular demand, its Britney part two. Since our last episode, so much has happened and we can't wait to dive deep into everything.

Ahead of a part two of this fan favourite episode of the Upside, we're throwing it back to our chat on the queen of pop. Tune in next week for part two!

On this week's episode, Kate and Dennis sit down with their friend, Ossama Nasrallah, to chat about building a life in Halifax as a successful entrepreneur.

We probably get this question more than most… and that is "WTF do you do for a living?" So we're breaking it down for you in this episode!