The Upside

The Upside

By Up Public RelationsBusinessEntrepreneurshipEducationSelf-Improvement
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The Upside episodes

  • Strong finishes

    It's November and it's a great time of year to reflect: what's been working? What hasn't been? What goals do you want to achieve before the end of the year? Kate, Jen and Dennis come together to chat about strategies to finish the year off strong and preparing for 2022.

    23 min
  • Ghastly PR fails

    Grab the candy and settle in for this weeks episode of the Upside! This week, the team celebrates Halloween by highlighting recent ghastly public relations examples.

    24 min
  • Fail to plan, plan to fail

    What's the point of a plan? Why invest the time and energy? Kate, Jen and Dennis come to the table to chat about the upside of having a plan before you dive head first into the deep end.

    23 min
  • The power of a good brand

    What makes a good brand? Kate, Jen and Dennis come to the table to chat about some of their favourite brands, what sets them apart, and how a strong brand can play a major role in how successful your business can be.

    31 min
  • Red Flags

    Kate, Jen and Dennis come to the table to chat about red flags -- when to listen to them, when to ignore them and when to wave your own white flag and bow out.

    22 min
  • It's not about us

    Dennis leads a conversation about focusing on what the audience wants to hear rather that what what the client wants to say. Where do we draw the lines? How do we meet in the middle to make everyone happy? Is it possible? We'll dive in to chat about it!

    29 min
  • Storytellers vs. spindoctors

    Jen leads a conversation about a huge misconception in the field public relations - that we're all spindoctors. What does that mean? How does the team feel about the term? Spoiler alert: They hate it. Learn why!

    21 min
  • How to keep the creative juices flowing

    In their first episode, Kate, Jen and Dennis chat about how they keep the creative juices flowing — what processes they use, what inspires them and even what hinders them.

    Follow along on Instagram as the Up team tackles the world of podcasting together at upsidepodcast.

    30 min

About The Upside

From the publisher's feed

Created out of one public relations team's love for storytelling and each other, Kate Elliot, Jennifer Ashton and Dennis Mills come to the table with weekly episodes about always seeing the upside in…