Did you know that social media is changing the way we experience sports? In this episode, Robyn and Ana Julia explore how social media content helps drive sport marketing. From the Cleveland Cavaliers and Browns to Ferrari and Formula 1, they break down how social media brings fans closer to their idols, humanizes the sports world, and strengthens team loyalty. Tune in for a deep dive into how online engagement is redefining modern sports marketing.

Time Stamps:

0:30 Introduction - Social Media & Sports Marketing

1:26 Cleveland Browns “DawgPound” Logo Redesign Contest

4:25 Formula 1 & LEGO Partnership

6:55 Cleveland Cavaliers “Froggy” Meme

10:16 Lewis Hamilton’s Arrival at Ferrari

12:45 Conclusion - Overall Benefits of Social Media in Sports

Resources:

https://sproutsocial.com/insights/social-media-sports-marketing/

https://www.clevelandbrowns.com/news/browns-unveil-new-dawg-logo

https://www.hashtagsports.com/awards/shortlist-2024/cleveland-browns-dawg-pound-logo-redesign-campaign

https://www.espn.com/nba/story/_/id/42742120/cleveland-cavaliers-lucky-frog-mascot

https://clevelandvibes.com/the-tale-of-the-cleveland-frog-how-a-meme-sparked-a-citywide-movement/

https://www.youtube.com/watch?v=pdxiNBwxYxU&pp=ygUMZjEgbGVnbyByYWNl

https://www.forbes.com/sites/josephwolkin/2025/04/04/formula-1-utilizes-lego-partnership-for-international-growth/

https://www.formula1.com/en/latest/article/driveable-lego-big-builds-welcomed-to-miami-drivers-parade.nVkstNITKT6LNY5pnT4IU

https://www.espn.com/racing/f1/story/_/id/44983976/how-lego-built-life-size-f1-cars-miami-grand-prix-driver-parade

https://www.instagram.com/scuderiaferrari/reel/DEhKlHONS4a/

https://www.instagram.com/scuderiaferrari/reel/DEr6uo2tf3j/

https://www.instagram.com/scuderiaferrari/reel/DEzzk1RMTDP/

https://www.instagram.com/scuderiaferrari/reel/DE2jd3_sSpj/

https://www.instagram.com/scuderiaferrari/reel/DFDX6_Wt0uG/

https://www.sportsbusinessjournal.com/Articles/2025/02/20/ferrari-seeing-big-social-media-boost-with-lewis-hamilton-aboard-for-f1-season

https://scuderiafans.com/ferrari-jokes-about-the-wait-for-hamilton-two-bowls-are-prepared-on-social-media-video/