The VA Live Lounge

In this conversation, Lisa and Kirsty discuss the evolving landscape of the Virtual Assistant (VA) industry, emphasizing the importance of finding a niche, personal branding, and leveraging technology like AI.

They explore strategies for standing out in a crowded market, the significance of referrals and testimonials, and the need for continuous learning and adaptation. The discussion also touches on overcoming imposter syndrome and the practical steps VAs can take to secure their place in the industry. The conversation concludes with a look at future-proofing VA businesses in an AI-driven world.

TAKEAWAYS
There's room for everyone in the VA world, but you need to find your niche.

✅ Clients prefer specialists over generalists.
✅ Referrals and testimonials are crucial for building credibility.
✅ Personal branding and storytelling can significantly impact client acquisition.
✅ AI presents new opportunities for VAs to enhance their services.
✅ Consistency in messaging and social media presence is key.
✅ Don't undervalue your skills; charge what you're worth.
✅ Networking and personal outreach are essential for business growth.
✅ Continuous learning is vital to stay relevant in the industry.
✅ Overcoming imposter syndrome is necessary to see yourself as a business owner.

Find out more about our community for virtual assistants: https://morethanava.org/

Discover our group programmes: https://morethanava.org/upcoming-programmes

Get a 1-hour coaching session with Lisa: https://morethanava.org/coaching

Follow us on FB: https://www.facebook.com/groups/iammorethanava

Follow us on Insta: https://www.instagram.com/morethanava_

Today we talk about the key skills that virtual assistants can learn to increase their ability to get clients and their profits!

Find out more about our community for virtual assistants: https://morethanava.org/

Discover our group programmes: https://morethanava.org/upcoming-programmes

Get a 1-hour coaching session with Lisa: https://morethanava.org/coaching

Follow us on FB: https://www.facebook.com/groups/iammorethanava

Follow us on Insta: https://www.instagram.com/morethanava_

Clients can overstep the boundaries but before that happens, there are often red flags! 

Join Lisa and Kirsty inside The VA Live Lounge as we discuss what to do when a client pushes those boundaries and oversteps the mark

Get more support inside the More Than A VA community: https://morethanava.org/

Get the exact system to manage your virtual assistant business: https://morethanava.org/growth-essentials

Follow us on Facebook: https://www.facebook.com/groups/iammorethanava

Follow us on Instagram: https://www.instagram.com/morethanava_/

Want to get started as a virtual assistant? Get the 7 Foundations For Starting Your VA Business Guide: https://link.morethanava.org/widget/form/G9Divddoab3OysgUH4ks

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In this episode, Lisa Tennant and Kirsty Moore dive into the real strategies that virtual assistants are using to stand out and win clients—even as the VA space gets more competitive every year. If you’ve ever felt like everyone’s doing the same thing, or you’re struggling to get noticed, this episode is your roadmap to what actually works right now.

Get more support inside the More Than A VA community: https://morethanava.org/

Get the exact system to manage your virtual assistant business: https://morethanava.org/growth-essentials

Follow us on Facebook: https://www.facebook.com/groups/iammorethanava

Follow us on Instagram: https://www.instagram.com/morethanava_/

Want to get started as a virtual assistant? Get the 7 Foundations For Starting Your VA Business Guide: https://link.morethanava.org/widget/form/G9Divddoab3OysgUH4ks

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The VA world isn’t what it was in 2020 — and that’s a good thing. In this episode of The VA Live Lounge, we’re talking about how the virtual assistant business model has evolved, what trends are shaping 2026, and what strategies are still going strong.

We cover:
✅ What’s out in 2026 (spoiler: hustling 24/7 and charging by the hour)
✅ What’s in right now — including productised services, AI support, and systems that sell for you
✅ The tools, boundaries, and mindsets you need to grow without burning out
✅ Our honest thoughts on where the industry is headed (and how we’re adapting)

Whether you’re just starting out or rethinking how you run your VA business, this episode is your 2026 reality check — and your permission slip to build smarter.

🎧 Tune in now and start creating a business that works for you this year.

🔗 Free resources: https://morethanava.org

📲 Follow us: @thevalivelounge

Getting started as a virtual assistant? Download our FREE 7 Foundations For Starting Your VA Business - https://link.morethanava.org/widget/form/G9Divddoab3OysgUH4ks

#TheVALiveLounge #VABusiness2026 #VirtualAssistantUK #WhatsInWhatsOut #MoreThanAVA

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Are you a VA that's trying to build a business whilst also working full-time? How do you know when the right time is to make the switch? 

In this episode, Lisa and Kirsty talk about the realities of turning your side hustle VA business into something full-time and how to spot when the time is right.

Want more support in your VA business? Join our free membership and get access to tonnes of resources: https://morethanava.org/vip-access-wait-list

Follow us on Insta: https://www.instagram.com/morethanava_/

Follow us on Facebook: https://www.facebook.com/groups/iammorethanava/

Join our How To Get Clients Workshop on the 30th January: https://morethanava.org/how-to-get-clients-workshop-booking

Support the show

In this weeks episode Lisa and Kirsty walk a bout what hustling really looks like, and why it's not the culture to create in your VA business. 

To get good at one of the best CRM systems out there, join the VIP Access membership and get your VA version of Go High Level along with monthly masterclasses, weekly support and fortnightly tech calls: https://morethanava.org/vip-access-wait-list

Follow us on Insta: https://www.instagram.com/morethanava_/

Follow us on Facebook: https://www.facebook.com/groups/iammorethanava/

Support the show

Let's talk about putting your prices up and the common worries all small business owners have about doing this. 

What's stopping you raising your rates? Kirsty and Lisa talk about the reasons VAs failing to increase their prices, the mindset shift that need to happen and the implications not raising your prices can have. 

You will go away from this episode understanding exactly what you need to do to charge more for what you're worth. 

To get good at one of the best CRM systems out there, join the VIP Access membership and get your VA version of Go High Level along with monthly masterclasses, weekly support and fortnightly tech calls: https://morethanava.org/vip-access-wait-list

Follow us on Insta: https://www.instagram.com/morethanava_/

Follow us on Facebook: https://www.facebook.com/groups/iammorethanava/

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This week Kirsty and Lisa talk about how becoming knowledgable in CRM systems can help you generate additional income in a multitude of ways. 

From affiliate partnerships to white labelling opportunities and even offering one-off services to springboard clients into your regular offering, understanding the power of CRM systems and automation can really help you earn more as a virtual assistant.

To get good at one of the best CRM systems out there, join the VIP Access membership and get your VA version of Go High Level along with monthly masterclasses, weekly support and fortnightly tech calls: https://morethanava.org/vip-access-wait-list

Follow us on Insta: https://www.instagram.com/morethanava_/

Follow us on Facebook: https://www.facebook.com/groups/iammorethanava/

Support the show

If you're worried about being quiet over xmas, fear not! Lisa and kirsty join us with LOADS of ideas on how you can make sure your pipeline before xmas is full of paying clients, and, well into the new year. 

Listen as we dive into the things we do to earn money whilst closed for xmas and the ideas you can take advantage of. 

Join our FREE community for weekly free resources including templates and downloads to help you in your VA business: https://morethanava.org/membership

Follow us on Insta: https://morethanava.org/membership

Follow us on Facebook: https://www.facebook.com/groups/iammorethanava/

Support the show